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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      Universidad Nacional Autónoma de México

      Liderazgo e innovación

      Skills you'll gain: Cross-Functional Team Leadership, Team Leadership, Initiative and Leadership, Resilience, Strategic Leadership, Problem Solving, Leadership, Organizational Leadership, Video Production, Corporate Sustainability, Business Leadership, Diversity and Inclusion, Innovation, Critical Thinking and Problem Solving, Adaptability, Collaboration

      4.7
      Rating, 4.7 out of 5 stars
      Ā·
      114 reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • U

      University of Maryland, College Park

      A Strategic Approach to Cybersecurity

      Skills you'll gain: Cybersecurity, Cyber Security Strategy, Cyber Governance, Cyber Risk, Cyber Security Assessment, Security Strategy, Cyber Security Policies, Security Management, Security Awareness, Threat Modeling, Information Privacy, Infrastructure Security, Risk Management, Vulnerability Assessments

      4.7
      Rating, 4.7 out of 5 stars
      Ā·
      38 reviews

      Beginner Ā· Course Ā· 1 - 3 Months

    • T

      The University of Notre Dame

      Why Business? What is the Role of Business in a Just and Humane Society

      Skills you'll gain: Business Ethics, Market Dynamics, Ethical Standards And Conduct, Business Economics, Economics, Socioeconomics, Supply And Demand, Business, Corporate Sustainability, Social Justice

      4.8
      Rating, 4.8 out of 5 stars
      Ā·
      19 reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • Status: Free
      Free
      I

      Illinois Tech

      Introduction to Data Networks and the Internet - Bachelor's

      Skills you'll gain: Network Troubleshooting, Network Security, OSI Models, Network Monitoring, Network Performance Management, Network Architecture, Computer Networking, TCP/IP, General Networking, Local Area Networks, Cybersecurity, Network Analysis, Network Protocols, Network Infrastructure, Software-Defined Networking, Network Routers, Network Switches

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      Ā·
      21 reviews

      Beginner Ā· Course Ā· 1 - 3 Months

    • I

      Infosec

      NIST CSF

      Skills you'll gain: Cyber Risk, Cybersecurity, Continuous Monitoring, Cyber Governance, Cyber Security Strategy, Risk Management, Security Management, Infrastructure Security, Cyber Security Assessment, Cyber Security Policies, Security Controls, Vulnerability Assessments, Enterprise Risk Management (ERM), Continuous Improvement Process, Stakeholder Communications, Requirements Analysis, Business Continuity Planning, Asset Management

      4.3
      Rating, 4.3 out of 5 stars
      Ā·
      132 reviews

      Mixed Ā· Course Ā· 1 - 3 Months

    • Status: Free
      Free
      U

      United Cities and Local Governments of Africa

      Planning for Climate Change in African Cities

      Skills you'll gain: Environmental Policy, Environmental Issue, Community Development, Environmental Resource Management, Mitigation, Policy Analysis, Natural Resource Management, Decision Support Systems, Governance, Vulnerability, Socioeconomics, Economic Development

      4.7
      Rating, 4.7 out of 5 stars
      Ā·
      126 reviews

      Intermediate Ā· Course Ā· 1 - 3 Months

    • M

      Microsoft

      Secure your Cloud Data

      Skills you'll gain: Microsoft Azure, Cloud Security, Data Security, Secure Coding, Network Security, Cloud Applications, Authorization (Computing), Role-Based Access Control (RBAC), Application Security, Microsoft SQL Servers, Web Applications, Cloud Development, Security Controls, Data Loss Prevention, Firewall, Relational Databases, Key Management, Threat Detection, Authentications, Encryption

      4.6
      Rating, 4.6 out of 5 stars
      Ā·
      18 reviews

      Intermediate Ā· Course Ā· 1 - 3 Months

    • Status: New
      New
      E

      Edureka

      Certified Associate in Project Management (PMI-CAPM)

      Skills you'll gain: Product Roadmaps, Cost Management, Quality Assurance and Control, Earned Value Management, Project Management, Project Management Office (PMO), Stakeholder Engagement, Procurement, Agile Methodology, Business Analysis, Project Risk Management, Budget Management, Quality Management, Stakeholder Management, Strategic Decision-Making, Project Management Life Cycle, Project Planning, Project Scoping, Team Management, Requirements Analysis

      Intermediate Ā· Specialization Ā· 1 - 3 Months

    • U

      University of Maryland, College Park

      Cybersecurity Capstone Project

      Skills you'll gain: Application Security, Secure Coding, Vulnerability Assessments, Security Software, Security Testing, Cybersecurity, Collaborative Software, Threat Modeling, Debugging, Systems Design, Version Control

      4.3
      Rating, 4.3 out of 5 stars
      Ā·
      158 reviews

      Intermediate Ā· Course Ā· 1 - 4 Weeks

    • A

      Automatic Data Processing, Inc. (ADP)

      Essential Skills for Comp & Benefits Professionals

      Skills you'll gain: Data Collection, Data-Driven Decision-Making, Microsoft Excel, Project Management, Data Analysis, Compensation and Benefits, Google Sheets, Timelines, Data Cleansing, Agile Methodology, Employee Surveys, Focus Group

      4.6
      Rating, 4.6 out of 5 stars
      Ā·
      10 reviews

      Beginner Ā· Course Ā· 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Creating a Healthy Culture: Addressing Workplace Bullying

      Skills you'll gain: Conflict Management, Relationship Building, Professionalism, Social Skills, Professional Development, Communication, Staff Management, Emotional Intelligence, Interpersonal Communications, Empathy, Diversity and Inclusion, Employee Engagement, Stress Management

      4.8
      Rating, 4.8 out of 5 stars
      Ā·
      18 reviews

      Intermediate Ā· Course Ā· 1 - 4 Weeks

    • Status: New
      New
      I

      IBM

      Capstone Project: Applying Business Analysis Skills

      Skills you'll gain: Risk Mitigation, Business Process Modeling, Risk Analysis, Stakeholder Management, Process Mapping, Risk Management, Work Breakdown Structure, Stakeholder Engagement, Scope Management, Business Requirements, Presentations, Requirements Elicitation, Business Analysis, Looker (Software), Requirements Analysis, Project Management, Data Analysis Software, Operational Analysis, Dashboard, IBM Cognos Analytics

      Advanced Ā· Course Ā· 1 - 3 Months

    Brand Management learners also search

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    1…316317318…685

    In summary, here are 10 of our most popular brand management courses

    • Liderazgo e innovación:Ā Universidad Nacional Autónoma de MĆ©xico
    • A Strategic Approach to Cybersecurity:Ā University of Maryland, College Park
    • Why Business? What is the Role of Business in a Just and Humane Society:Ā The University of Notre Dame
    • Introduction to Data Networks and the Internet - Bachelor's:Ā Illinois Tech
    • NIST CSF:Ā Infosec
    • Planning for Climate Change in African Cities:Ā United Cities and Local Governments of Africa
    • Secure your Cloud Data:Ā Microsoft
    • Certified Associate in Project Management (PMI-CAPM):Ā Edureka
    • Cybersecurity Capstone Project:Ā University of Maryland, College Park
    • Essential Skills for Comp & Benefits Professionals:Ā Automatic Data Processing, Inc. (ADP)

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectationsā€Ž

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.ā€Ž

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employersā€Ž

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ā€Ž

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.ā€Ž

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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