Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Vendor Management, Hospitality, Hospitality Management, Vendor Relationship Management, Performance Measurement, Business Process, Business Process Management, Global Marketing, Business Communication, Process Optimization, Creative Problem-Solving, Key Performance Indicators (KPIs), Law, Regulation, and Compliance, Strategic Thinking
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Unsupervised Learning, Anomaly Detection, Data Preprocessing, Data Mining, Applied Machine Learning, Feature Engineering, Exploratory Data Analysis, Data Analysis, Algorithms
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Gemini, Google Cloud Platform, Customer Analysis, Marketing Analytics, Big Data, Generative AI, Customer Insights, Analytics, Predictive Modeling, Data-Driven Decision-Making, Predictive Analytics, Data Analysis, Forecasting
Beginner · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Sampling (Statistics), Statistical Analysis, Business Analytics, Statistics, Quantitative Research, Data Analysis, Data Visualization, Statistical Methods, Data-Driven Decision-Making, Microsoft Excel, Analytical Skills, Descriptive Statistics, Probability Distribution, Influencing
Beginner · Course · 1 - 3 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Matplotlib, NumPy, Extract, Transform, Load, Time Series Analysis and Forecasting, Pandas (Python Package), Exploratory Data Analysis, Data Science, Data Visualization Software, Data Analysis, Statistical Analysis, Graphing, Data Import/Export, Data Manipulation, Data Structures, Python Programming, Linear Algebra, File Management
Beginner · Course · 1 - 3 Months

LearnKartS
Skills you'll gain: Geospatial Information and Technology, Trend Analysis, Complex Problem Solving
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media, Social Media Marketing, Driving engagement, Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Pinterest, Advertising Campaigns, Advertising, Online Advertising, Paid media, Digital Advertising, Marketing, Social Media
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Big Data, Google Cloud Platform, Analytics, Data Analysis, SQL, Query Languages
Beginner · Project · Less Than 2 Hours

Case Western Reserve University
Skills you'll gain: Geostatistics, Exploratory Data Analysis, Spatial Data Analysis, Spatial Analysis, Geospatial Mapping, Geospatial Information and Technology, Statistical Modeling, R Programming, Statistical Analysis, Probability & Statistics, Data Analysis, Data-Driven Decision-Making, Regression Analysis, Correlation Analysis, Data Validation, Histogram, Box Plots, Simulation and Simulation Software, Model Evaluation
Beginner · Course · 1 - 3 Months
Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Microsoft Power Platform, Dashboard, Data Modeling, Business Intelligence, Microsoft Excel, Data Visualization Software, Microsoft Copilot, Data Integration, Data-Driven Decision-Making, Performance Reporting, Data Transformation, Data Cleansing, ChatGPT
Intermediate · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: Dashboard, Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Tableau Software, Geospatial Information and Technology, Data Analysis, Analytical Skills, Application Deployment, Network Analysis, Financial Data, Financial Analysis, Time Series Analysis and Forecasting
Mixed · Course · 1 - 4 Weeks