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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      É

      École Polytechnique Fédérale de Lausanne

      Innovative Governance of Large Urban Systems

      Skills you'll gain: Social Justice, Community Development, Governance, Systems Thinking, Transportation Operations, Public Administration, Information Technology, Economic Development, Policty Analysis, Research, and Development, Stakeholder Engagement, Environment and Resource Management, Financial Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      184 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Simple Gantt Chart using Google Sheets

      Skills you'll gain: Timelines, Project Schedules, Google Sheets, Scheduling, Spreadsheet Software

      4.6
      Rating, 4.6 out of 5 stars
      ·
      70 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Genentech

      Making Data Science Work for Clinical Reporting

      Skills you'll gain: Clinical Data Management, Statistical Reporting, Data Sharing, Version Control, Clinical Trials, Data Quality, Medical Privacy, Quality Assurance, Risk Management, Maintainability, DevOps, R Programming, Package and Software Management, Agile Methodology

      4.2
      Rating, 4.2 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 3 Months

    • Y

      Yale University

      Journey Conversations: Weaving Knowledge and Action

      Skills you'll gain: Environmental Science, Natural Resource Management, Environment, Anthropology, Teaching, Liberal Arts, Storytelling, Community Development, Biology, Systems Thinking, Cultural Diversity, Physics, Music

      4.8
      Rating, 4.8 out of 5 stars
      ·
      164 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      SQL Window Functions for Analytics

      Skills you'll gain: SQL, PostgreSQL, Query Languages, Database Management, Database Systems, Data Manipulation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      36 reviews

      Advanced · Guided Project · Less Than 2 Hours

    • F

      FAIR Institute

      Cyber Risk Management for Executives

      Skills you'll gain: Risk Analysis, Cyber Risk, Risk Appetite, Cyber Governance, Risk Management, Regulatory Compliance, Cybersecurity, Governance, Threat Management, Enterprise Risk Management (ERM), Governance Risk Management and Compliance, Strategic Decision-Making, Insurance, Risk Modeling, Compliance Management, Cyber Security Strategy, Business Risk Management, Operational Risk, Business Communication, Incident Response

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10 reviews

      Intermediate · Specialization · 1 - 3 Months

    • G

      Google - Spectrum Sharing

      Renew your CBRS Professional Installer certification

      Skills you'll gain: Key Management, Configuration Management, Telecommunications, Wireless Networks, Authorization (Computing), Network Infrastructure, Global Positioning Systems

      Advanced · Course · 1 - 3 Months

    • U

      University of Maryland, College Park

      Applied Scrum for Agile Project Management

      Skills you'll gain: User Story, Scaled Agile Framework, Agile Project Management, Sprint Planning, Sprint Retrospectives, Agile Software Development, Agile Methodology, Agile Product Development, Project Management, Backlogs, Kanban Principles, Lean Methodologies

      Intermediate · Course · 1 - 3 Months

    • N

      Northeastern University

      Intro to Finance in Healthcare

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Depreciation, Income Statement, Balance Sheet, Financial Analysis, Expense Management, Healthcare Industry Knowledge, Finance, Cost Management, Health Care, Medicare, Pharmaceuticals, Revenue Management, Insurance

      4
      Rating, 4 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Accounting Analysis II: Accounting for Liabilities and Equity

      Skills you'll gain: Financial Accounting, Financial Reporting, Tax Management, Cash Flows, Balance Sheet, Equities, Generally Accepted Accounting Principles (GAAP), Financial Statements, International Financial Reporting Standards, Accounting, Income Statement, Benefits Administration, Compensation Management, Income Tax

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      108 reviews

      Intermediate · Course · 1 - 3 Months

    • I

      Infosec

      JavaScript Security Part 1

      Skills you'll gain: Secure Coding, Application Security, Web Applications, Javascript, Web Development, Node.JS, Hypertext Markup Language (HTML)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      32 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Infonomics I: Business Information Economics and Data Monetization

      Skills you'll gain: Business Analytics, Analytics, Asset Management, Business Intelligence, Advanced Analytics, Digital Assets, Information Management, Data Analysis, Big Data, Business Valuation, Data Strategy, Performance Measurement, Business Economics, Data Management

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      98 reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
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    1…322323324…686

    In summary, here are 10 of our most popular brand management courses

    • Innovative Governance of Large Urban Systems: École Polytechnique Fédérale de Lausanne
    • Create a Simple Gantt Chart using Google Sheets: Coursera Project Network
    • Making Data Science Work for Clinical Reporting: Genentech
    • Journey Conversations: Weaving Knowledge and Action: Yale University
    • SQL Window Functions for Analytics: Coursera Project Network
    • Cyber Risk Management for Executives: FAIR Institute
    • Renew your CBRS Professional Installer certification: Google - Spectrum Sharing
    • Applied Scrum for Agile Project Management: University of Maryland, College Park
    • Intro to Finance in Healthcare: Northeastern University
    • Accounting Analysis II: Accounting for Liabilities and Equity: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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