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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • T

      Technical University of Munich (TUM)

      Space Exploration

      Skills you'll gain: Commercialization, Transportation Operations, Resource Utilization, Organizational Strategy, Environment and Resource Management, Strategic Partnership, Geospatial Information and Technology, Physical Science, Natural Resource Management, Science and Research, Stress Management, Innovation, Environmental Science, Research, Radiation Protection, Engineering, Scientific, and Technical Instruments

      4.8
      Rating, 4.8 out of 5 stars
      ·
      16 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      M

      Microsoft

      Preparing for the AZ-900 Microsoft Azure Fundamentals Exam

      Skills you'll gain: Microsoft Azure, Cloud Services, Cloud Platforms, Cloud Computing, Cloud Security, Network Security, Identity and Access Management

      5
      Rating, 5 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Capitals Coalition

      Valuing nature and people to inform business decision-making

      Skills you'll gain: Stakeholder Engagement, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Business Risk Management, Natural Resource Management, Sustainability Reporting, Cost Benefit Analysis, Human Capital, Business Metrics, Decision Making, Project Scoping, Data Collection

      4.6
      Rating, 4.6 out of 5 stars
      ·
      51 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Microsoft

      Communication with Stakeholders

      Skills you'll gain: Stakeholder Engagement, Conflict Management, Strategic Communication, Project Management, Business Communication, Intercultural Competence, Communication, Relationship Building, Negotiation, Cultural Sensitivity, Governance

      4.1
      Rating, 4.1 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      Tecnológico de Monterrey

      Estrategias de Emprendimiento

      Skills you'll gain: Supplier Management, Business Planning, Entrepreneurship, Business Strategies, Growth Strategies, Business Development, Business Strategy, Business Modeling, Business Valuation, Market Opportunities, Financial Analysis, Strategic Marketing, Market Analysis, Presentations, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      72 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IE Business School

      Marketing Management Essentials: Price and Place

      Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Market Dynamics

      Beginner · Course · 1 - 4 Weeks

    • R

      Rutgers the State University of New Jersey

      AI Ethics in Business

      Skills you'll gain: Business Ethics, Data Ethics, Regulatory Compliance, Governance, Compliance Management, Artificial Intelligence, Data Governance, Regulatory Affairs, Accountability, Information Privacy, Personally Identifiable Information, Decision Making, Generative AI

      3.8
      Rating, 3.8 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      Y

      Yonsei University

      Disaster Risk Management and Korean Policies

      Skills you'll gain: Disaster Recovery, Mitigation, Public Safety and National Security, Risk Management Framework, Emergency Response, Policty Analysis, Research, and Development, Geospatial Information and Technology, Policy Development, Public Policies, Environmental Policy, Geographic Information Systems, Systems Thinking, Governance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      91 reviews

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Essential Cloud Infrastructure: Core Services en Español

      Skills you'll gain: Identity and Access Management, Google Cloud Platform, Cloud Infrastructure, Cloud Computing, Cloud Computing Architecture, Data Storage, Cloud Storage, Cloud Security, Role-Based Access Control (RBAC), User Accounts, System Monitoring, Encryption, Scalability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      253 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Case Western Reserve University

      Be a Leader, Develop a Leader

      Skills you'll gain: Employee Coaching, Coaching, Leadership Development, Leadership, Strategic Leadership, People Development, Professional Development, Organizational Leadership, Leadership and Management, Visionary, Emotional Intelligence, Personal Development, Lifelong Learning, Goal Setting, Relationship Building

      4.8
      Rating, 4.8 out of 5 stars
      ·
      62 reviews

      Mixed · Course · 1 - 4 Weeks

    • H

      HubSpot Academy

      Sales Training: Inbound Business Strategy

      Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Management, Service Level Agreement, Sales Strategy, Sales Process, Sales, Customer Acquisition Management, Content Marketing, Business Strategy, Customer experience strategy (CX), Customer Retention

      4.8
      Rating, 4.8 out of 5 stars
      ·
      116 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      Universidad Austral

      Coberturas de riesgo con futuros y opciones para agrobusiness

      Skills you'll gain: Futures Exchange, Derivatives, Financial Trading, Strategic Decision-Making, Financial Market, Risk Management, Risk Mitigation, Market Dynamics, Business Risk Management, Risk Analysis, Market Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      113 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…323324325…686

    In summary, here are 10 of our most popular brand management courses

    • Space Exploration: Technical University of Munich (TUM)
    • Preparing for the AZ-900 Microsoft Azure Fundamentals Exam: Microsoft
    • Valuing nature and people to inform business decision-making: Capitals Coalition
    • Communication with Stakeholders: Microsoft
    • Estrategias de Emprendimiento: Tecnológico de Monterrey
    • Marketing Management Essentials: Price and Place: IE Business School
    • AI Ethics in Business: Rutgers the State University of New Jersey
    • Disaster Risk Management and Korean Policies: Yonsei University
    • Essential Cloud Infrastructure: Core Services en Español: Google Cloud
    • Be a Leader, Develop a Leader: Case Western Reserve University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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