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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of Illinois Urbana-Champaign

      Infonomics I: Business Information Economics and Data Monetization

      Skills you'll gain: Business Analytics, Analytics, Asset Management, Business Intelligence, Advanced Analytics, Digital Assets, Information Management, Data Analysis, Big Data, Business Valuation, Data Strategy, Performance Measurement, Business Economics, Data Management

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      98 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      SQL Window Functions for Analytics

      Skills you'll gain: SQL, PostgreSQL, Query Languages, Database Management, Database Systems, Data Manipulation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      36 reviews

      Advanced · Guided Project · Less Than 2 Hours

    • K

      Kennesaw State University

      Creating Global Brands with Jagdish Sheth

      Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Management, Brand Awareness, Marketing, Innovation, Competitive Analysis

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      Marketing Management Essentials: Price and Place

      Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Market Dynamics

      Beginner · Course · 1 - 4 Weeks

    • O

      O.P. Jindal Global University

      Diplomatic Practice

      Skills you'll gain: Diplomacy, Negotiation, International Relations, Economics, Digital Communications, Communication, Cultural Diversity, Public Relations, Virtual Teams, Media and Communications, Social Media, Crisis Management

      5
      Rating, 5 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 3 Months

    • R

      Rutgers the State University of New Jersey

      AI Ethics in Business

      Skills you'll gain: Business Ethics, Data Ethics, Regulatory Compliance, Governance, Compliance Management, Artificial Intelligence, Data Governance, Regulatory Affairs, Accountability, Information Privacy, Personally Identifiable Information, Decision Making, Generative AI

      3.8
      Rating, 3.8 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Michigan

      GenAI in Business: Strategies for Successful Execution

      Skills you'll gain: Generative AI, Customer experience strategy (CX), Solution Delivery, Innovation, Performance Analysis, Performance Measurement, Project Risk Management, Project Performance, Solution Design, Risk Management, Business Process, Experience Design, Communication Strategies, Business Metrics, Stakeholder Communications, Business Risk Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • K

      Keller Williams

      Establish Clients for Life with Buyers

      Skills you'll gain: Lead Generation, Sales Process, Customer Acquisition Management, Real Estate Sales, Real Estate Transactions, Showrooms, Sales Prospecting, Customer Relationship Building, Sales Presentation, Selling Techniques, Property and Real Estate, Customer experience improvement, Contract Management, Contract Negotiation, Negotiation, Needs Assessment

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Case Western Reserve University

      Be a Leader, Develop a Leader

      Skills you'll gain: Employee Coaching, Coaching, Leadership Development, Leadership, Strategic Leadership, People Development, Professional Development, Organizational Leadership, Leadership and Management, Visionary, Emotional Intelligence, Personal Development, Lifelong Learning, Goal Setting, Relationship Building

      4.8
      Rating, 4.8 out of 5 stars
      ·
      62 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      Y

      Yonsei University

      Disaster Risk Management and Korean Policies

      Skills you'll gain: Disaster Recovery, Mitigation, Public Safety and National Security, Risk Management Framework, Emergency Response, Policty Analysis, Research, and Development, Geospatial Information and Technology, Policy Development, Public Policies, Environmental Policy, Geographic Information Systems, Systems Thinking, Governance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      91 reviews

      Intermediate · Course · 1 - 3 Months

    • M

      Microsoft

      Cloud Computing Essentials with Azure Management

      Skills you'll gain: Cloud Management, Microsoft Azure, Cloud Computing Architecture, Cloud Computing, Infrastructure As A Service (IaaS), Cloud Infrastructure, Software As A Service, Infrastructure as Code (IaC), Cloud Security, System Monitoring, Scalability

      4.5
      Rating, 4.5 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 4 Weeks

    • H

      HubSpot Academy

      Sales Training: Inbound Business Strategy

      Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Management, Service Level Agreement, Sales Strategy, Sales Process, Sales, Customer Acquisition Management, Content Marketing, Business Strategy, Customer experience strategy (CX), Customer Retention

      4.8
      Rating, 4.8 out of 5 stars
      ·
      116 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…324325326…687

    In summary, here are 10 of our most popular brand management courses

    • Infonomics I: Business Information Economics and Data Monetization: University of Illinois Urbana-Champaign
    • SQL Window Functions for Analytics: Coursera Project Network
    • Creating Global Brands with Jagdish Sheth: Kennesaw State University
    • Marketing Management Essentials: Price and Place: IE Business School
    • Diplomatic Practice: O.P. Jindal Global University
    • AI Ethics in Business: Rutgers the State University of New Jersey
    • GenAI in Business: Strategies for Successful Execution: University of Michigan
    • Establish Clients for Life with Buyers: Keller Williams
    • Be a Leader, Develop a Leader: Case Western Reserve University
    • Disaster Risk Management and Korean Policies: Yonsei University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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