Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Arizona State University
Skills you'll gain: Lean Methodologies, Design Thinking, Innovation, Entrepreneurship, Product Improvement, Technology Solutions, Customer Analysis, Solution Design, Customer Insights, Brainstorming, Market Opportunities, Market Research, User Feedback, Business Modeling, Presentations
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Facebook, Target Audience, Customer Insights, Social Media, Social Media Marketing, Content Performance Analysis, Market Analysis, Customer Engagement, Marketing
Beginner · Guided Project · Less Than 2 Hours

Zoho Corporation
Skills you'll gain: Customer Relationship Management, Sales Management, Selling Techniques, Customer Relationship Management (CRM) Software, Sales Strategy, Sales Process, Sales, General Sales Practices, Sales Pipelines, Sales Prospecting, B2B Sales
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Statistical Analysis, Matplotlib, Regression Analysis, Statistical Modeling, Data Science, Data Analysis, Data Visualization, Pandas (Python Package), Anomaly Detection, Time Series Analysis and Forecasting, Data Visualization Software, Data Collection, Data Manipulation, Application Programming Interface (API)
Build toward a degree
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Blockchain, Business Analysis, Emerging Technologies, Solution Design, Entrepreneurship, Market Opportunities, Case Studies, Market Analysis, Competitive Analysis, Business Modeling, Proposal Development, Value Propositions, Target Audience, Presentations
Intermediate · Course · 1 - 3 Months

Skills you'll gain: MySQL Workbench, Database Design, Database Development, Database Systems, Relational Databases, Database Management, SQL, Data Manipulation, Data Analysis, Data Science
Beginner · Guided Project · Less Than 2 Hours

Whizlabs
Skills you'll gain: Microsoft Azure, Virtual Networking, Cloud Services, System Monitoring, Network Monitoring, Application Performance Management, Cloud Management, Cloud Infrastructure, Virtual Machines, Disaster Recovery, Containerization, Data Storage
Intermediate · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Histogram, Data Visualization, Data Literacy, Data Presentation, Descriptive Statistics, Data Storytelling, Statistics, Data Analysis, Statistical Visualization, Sampling (Statistics), Data Validation
Beginner · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: Supply Chain Management, Six Sigma Methodology, Lean Manufacturing, Operational Excellence, Process Improvement, Production Planning, Lean Methodologies, Prioritization, Cost Reduction
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Ethics, No-Code Development, Model Deployment, Data Cleansing, Data Preprocessing, Artificial Intelligence, Machine Learning, Business Metrics, Data Storytelling, User Experience Design, Generative AI, Business Analytics, Regulation and Legal Compliance, AI Workflows, Scalability, Data Validation, Dashboard, Automation, Stakeholder Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Text Mining, Data Processing, Microsoft Azure, Cloud Storage, Database Development, Data Storage Technologies, Unstructured Data, Application Development, Web Applications
Beginner · Guided Project · Less Than 2 Hours

Amazon Web Services
Skills you'll gain: Amazon Web Services, Customer Communications Management, Customer experience strategy (CX), Integrated Marketing Communications, Cross-Channel Marketing, Service Level, Systems Integration, Security Controls
Beginner · Course · 1 - 4 Weeks