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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of Maryland, College Park

      Legal Foundations for Entrepreneurs

      Skills you'll gain: Intellectual Property, Law, Regulation, and Compliance, Entrepreneurship, Business, Commercial Laws, Labor Law, Business Management, Contract Management, Staff Management, New Business Development, Organizational Structure, Corporate Tax

      4.9
      Rating, 4.9 out of 5 stars
      ·
      75 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Maryland, College Park

      PMP Exam Prep: Gaining Business Acumen for Project Managers

      Skills you'll gain: Compliance Management, Stakeholder Engagement, Trend Analysis, Project Management Institute (PMI) Methodology, Regulatory Compliance, Change Management, Organizational Strategy, Market Trend, Business Priorities, Project Performance, Project Management, Timelines, Scope Management, Risk Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 3 Months

    • A

      Arizona State University

      Phase Diagrams

      Skills you'll gain: Mechanical Engineering, Structural Analysis, Thermal Management, Engineering Analysis, Process Control

      4.6
      Rating, 4.6 out of 5 stars
      ·
      28 reviews

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Google Calendar en Español

      Skills you'll gain: Google Workspace, Calendar Management, Setting Appointments, Collaborative Software, Event Management, Productivity Software, Scheduling, Team Oriented, Data Sharing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      P

      Politecnico di Milano

      Energy management for real estate. Methods and digital tools

      Skills you'll gain: Energy and Utilities, Building Services Engineering, Facility Management, Thermal Management, Building Codes, Environmental Management Systems, HVAC, Simulation and Simulation Software

      4.5
      Rating, 4.5 out of 5 stars
      ·
      149 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Business Foundations: Organizations, Planning, Finance

      Skills you'll gain: Team Performance Management, Business Planning, Resource Management, Business Management, Organizational Leadership, Business Strategy, Financial Management, Strategic Decision-Making, Organizational Change, Financial Statements, Budgeting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Maryland, College Park

      Construction Management Project Delivery Methods & Contracts

      Skills you'll gain: Construction Management, Bidding, Value Engineering, Project Closure, Construction, Risk Management, Contract Management, Architecture and Construction, Procurement, Project Design, Project Management, Feasibility Studies, Cost Reduction, Subcontracting

      5
      Rating, 5 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      CompTIA Network+ (N10-008)

      Skills you'll gain: Network Security, OSI Models, Network Troubleshooting, Network Administration, General Networking, Computer Networking, Virtualization, Data Centers, Network Monitoring, Network Architecture, Computer Security, Wireless Networks, Network Infrastructure, Networking Hardware, Network Protocols, Cybersecurity, TCP/IP, Authentications, Virtual Private Networks (VPN), Remote Access Systems

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Intermediate · Specialization · 1 - 3 Months

    • M

      Microsoft

      Azure Monitoring and Analytics Fundamentals

      Skills you'll gain: System Monitoring, Microsoft Azure, Event Monitoring, Query Languages, Application Performance Management, Cloud Management, Continuous Monitoring, Real Time Data, Interactive Data Visualization, Virtual Machines

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Alfaisal University | KLD

      التحدث والتواصل بثقة | Communicating With Confidence

      Skills you'll gain: Communication, Verbal Communication Skills, Public Speaking, Active Listening, Non-Verbal Communication, Assertiveness, Interpersonal Communications, Emotional Intelligence, Stress Management, Overcoming Obstacles

      4.9
      Rating, 4.9 out of 5 stars
      ·
      163 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Cisco Learning and Certifications

      Using APIs for Network Automation

      Skills you'll gain: Postman API Platform, Restful API, Authentications, Application Programming Interface (API), JSON, Extensible Markup Language (XML), YAML, Network Monitoring, Automation, Network Engineering, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      31 reviews

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Google Meet - Español

      Skills you'll gain: Google Workspace, Meeting Facilitation, Collaborative Software, Virtual Teams, Events and Conferences, Calendar Management, Scheduling, Live Streaming, Record Keeping, Data Sharing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…327328329…687

    In summary, here are 10 of our most popular brand management courses

    • Legal Foundations for Entrepreneurs: University of Maryland, College Park
    • PMP Exam Prep: Gaining Business Acumen for Project Managers: University of Maryland, College Park
    • Phase Diagrams: Arizona State University
    • Google Calendar en Español: Google Cloud
    • Energy management for real estate. Methods and digital tools: Politecnico di Milano
    • Business Foundations: Organizations, Planning, Finance: Coursera Instructor Network
    • Construction Management Project Delivery Methods & Contracts: University of Maryland, College Park
    • CompTIA Network+ (N10-008): Packt
    • Azure Monitoring and Analytics Fundamentals: Microsoft
    • التحدث والتواصل بثقة | Communicating With Confidence: Alfaisal University | KLD

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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