Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Diagram Design, Brainstorming, User Accounts, Business Process Modeling, Strategic Thinking, Team Building
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Value Propositions, Business Strategy, Business Marketing, Strategic Communication, Product Knowledge, Target Market, Market Opportunities, Competitive Analysis, Customer Analysis
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Pipelines, Dataflow, Google Cloud Platform, Extract, Transform, Load, Data Processing, Apache Hive, Data Integration, Apache Spark, PySpark, Serverless Computing, Apache Hadoop, Big Data, Data Migration, Data Transformation, Performance Tuning
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Vector Databases, Embeddings, PostgreSQL, Relational Databases, SQL, NoSQL, Node.JS, Data Import/Export, Data Processing, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media Management, Social Media Content, Social Media, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, Innovation, Product Roadmaps, Product Marketing, Growth Strategies, Organizational Structure, Business Strategy, Enterprise Risk Management (ERM), Customer experience strategy (CX), Business Metrics, Customer Insights, Portfolio Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Spreadsheet Software, Excel Macros, Data Analysis, Data Visualization Software, Data Security, Data Integrity, Automation
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Supervised Learning, Data Modeling, Unsupervised Learning, Applied Machine Learning, Data Analysis, Regression Analysis, Classification Algorithms, Classification And Regression Tree (CART), Machine Learning Algorithms, Machine Learning, Decision Tree Learning, Predictive Analytics, Logistic Regression, Random Forest Algorithm, Bayesian Statistics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Development Environment, Web Analytics and SEO
Beginner · Course · 1 - 3 Months

Duke University
Skills you'll gain: Matplotlib, Data Visualization, Predictive Modeling, Pandas (Python Package), Data Visualization Software, Predictive Analytics, Regression Analysis, Data Analysis, Data Cleansing, Data Science, Machine Learning Algorithms, Statistical Inference, Statistical Modeling, Probability & Statistics, Classification Algorithms, Python Programming
Intermediate · Course · 1 - 4 Weeks

IE Business School
Skills you'll gain: Market Dynamics, Competitive Analysis, Market Trend, Market Share, Trend Analysis, Case Studies, Market Analysis, Business Economics, Strategic Marketing, Business Strategies, Business Strategy, Strategic Thinking, Corporate Strategy, Benchmarking
Beginner · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Generative AI, Data Literacy, Data-Driven Decision-Making, Data Analysis, Exploratory Data Analysis, Descriptive Statistics, Prompt Engineering, Analytical Skills, Artificial Intelligence, Probability & Statistics, Decision Making
Beginner · Course · 1 - 4 Weeks