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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • M

      Microsoft

      Copilot for Sales

      Skills you'll gain: Microsoft Copilot, Sales Presentation, Sales Enablement, Taking Meeting Minutes, Microsoft Teams, Meeting Facilitation, Generative AI Agents, Microsoft Outlook, Sales Process, Customer Communications Management, Microsoft 365, Calendar Management, Email Marketing, Negotiation, Customer Relationship Building, Automation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      United Cities and Local Governments of Africa

      Financing Infrastructure in African Cities

      Skills you'll gain: Project Finance, Risk Management, Finance, Financial Policy, Decision Making, Public Administration, Economics, Cost Benefit Analysis, Revenue Management, Governance, Stakeholder Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      57 reviews

      Beginner · Course · 1 - 3 Months

    • A

      Alfaisal University | KLD

      كيف تفوز في المحادثات الصعبة| How to Win Tough Conversations

      Skills you'll gain: Social Skills, Interpersonal Communications, Communication Strategies, Conflict Management, Verbal Communication Skills, Tactfulness, Communication, Emotional Intelligence

      4.9
      Rating, 4.9 out of 5 stars
      ·
      124 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Editing Table of Content and Layouts in Microsoft Word

      Skills you'll gain: Document Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      49 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • K

      KodeKloud

      Jenkins for Beginners

      Skills you'll gain: Jenkins, CI/CD, Continuous Integration, Systems Administration, Command-Line Interface, Devops Tools, Continuous Delivery, Software Development, Continuous Deployment, DevOps, Build Tools, Software Configuration Management, Software Installation, Application Deployment, User Accounts

      3.4
      Rating, 3.4 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 3 Months

    • A

      Advancing Women in Tech

      Real-World Cloud PM 1 of 3: Cloud Business and Technology

      Skills you'll gain: Cloud Computing, Amazon S3, Amazon Web Services, Cloud Storage, Cloud Services, Thought Leadership, Technology Strategies, Product Management, Scalability

      4.5
      Rating, 4.5 out of 5 stars
      ·
      61 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Getting Started with Microsoft OneDrive

      Skills you'll gain: File Management, Version Control, Document Management, Data Sharing, Collaborative Software, Cloud Storage, Data Storage, Data Storage Technologies, Data Loss Prevention

      4.6
      Rating, 4.6 out of 5 stars
      ·
      50 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      Universidad Nacional Autónoma de México

      Designing data-intensive applications

      Skills you'll gain: Data Mining, Database Design, Scalability, Database Systems, Relational Databases, Unstructured Data, Transaction Processing, Databases, Systems Design, Big Data, Data Architecture, Data Storage Technologies, NoSQL, Data Processing, Maintainability, SQL, Apache Hadoop

      4.2
      Rating, 4.2 out of 5 stars
      ·
      38 reviews

      Intermediate · Course · 1 - 4 Weeks

    • S

      Starweaver

      Foundations of Hotel Budgeting and Forecasting

      Skills you'll gain: Advanced Analytics, Budget Management, Hospitality Management, Budgeting, Financial Forecasting, Hospitality, Variance Analysis, Hotel Operations, Operating Budget, Corporate Sustainability, Revenue Management, Cost Containment, Demand Planning, Financial Analysis, Performance Analysis, Trend Analysis, Performance Improvement, Key Performance Indicators (KPIs)

      Beginner · Course · 1 - 3 Months

    • U

      Universidad de Palermo

      Negociación y Resolución de Conflictos

      Skills you'll gain: Negotiation, Conflict Management, Relationship Building, Interpersonal Communications, Communication, Persuasive Communication, Leadership, Emotional Intelligence, Business Strategy, Active Listening, Self-Awareness

      4.6
      Rating, 4.6 out of 5 stars
      ·
      75 reviews

      Beginner · Course · 1 - 4 Weeks

    • K

      Keller Williams

      Establish Clients for Life with Sellers

      Skills you'll gain: Real Estate Sales, Real Estate Transactions, Lead Generation, Sales Presentation, Prospecting and Qualification, Closing (Sales), Client Services, Negotiation, Consultative Selling, Marketing, Customer Relationship Building, Contract Management, Customer Retention, Real Estate

      4.5
      Rating, 4.5 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 3 Months

    • E

      ESSEC Business School

      Gérer les crises de demain

      Skills you'll gain: Crisis Management, Performance Management, Business Continuity, Risk Management, Organizational Change, Organizational Effectiveness, Business Communication, Communication, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

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    1…330331332…687

    In summary, here are 10 of our most popular brand management courses

    • Copilot for Sales: Microsoft
    • Financing Infrastructure in African Cities: United Cities and Local Governments of Africa
    • كيف تفوز في المحادثات الصعبة| How to Win Tough Conversations: Alfaisal University | KLD
    • Editing Table of Content and Layouts in Microsoft Word: Coursera Project Network
    • Jenkins for Beginners: KodeKloud
    • Real-World Cloud PM 1 of 3: Cloud Business and Technology: Advancing Women in Tech
    • Getting Started with Microsoft OneDrive: Coursera Project Network
    • Designing data-intensive applications: Universidad Nacional Autónoma de México
    • Foundations of Hotel Budgeting and Forecasting: Starweaver
    • Negociación y Resolución de Conflictos: Universidad de Palermo

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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