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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • E

      Emory University

      Generative AI in Marketing

      Skills you'll gain: Generative AI, Customer Engagement, Customer Acquisition Management, Marketing Strategies, Marketing, Content Creation, ChatGPT, Marketing Effectiveness, Prompt Engineering, Large Language Modeling, Intellectual Property, Business Ethics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      TecnolĂłgico de Monterrey

      PsicologĂ­a de la salud

      Skills you'll gain: Oncology, Behavioral Health, Mental and Behavioral Health Specialties, Public Health and Disease Prevention, Health Care, Mental Health, Preventative Care, Clinical Psychology, Psychotherapy, Psychiatry, Chronic Diseases, Psychology, Patient Education and Support, Stress Management, Neurology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      77 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Understanding Smart Objects in Adobe Photoshop

      Skills you'll gain: Adobe Photoshop, Photo Editing, Adobe Creative Cloud, Data Import/Export, Editing, File Management

      Intermediate · Guided Project · Less Than 2 Hours

    • Q

      Queen Mary University of London

      Analysis and Interpretation of Data

      Skills you'll gain: Data Analysis, Statistical Analysis, Correlation Analysis, Quantitative Research, Regression Analysis, Content Performance Analysis, Marketing Analytics, Probability & Statistics, Trend Analysis, Data Cleansing, Digital Marketing, Exploratory Data Analysis, Market Research, Return On Investment

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      MedCerts

      Pharmacy Medication and Safety

      Skills you'll gain: Sterilization, Medication Therapy Management, Drug Interaction, Medication Administration, Pharmacology, Pharmacist Assistance, Pharmacy, Intravenous Therapy, Contraindication, Patient Safety, Patient Treatment, Care Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      31 reviews

      Intermediate · Course · 1 - 4 Weeks

    • B

      Banco Interamericano de Desarrollo

      Climate change education

      Skills you'll gain: Environment, Water Resources, Energy and Utilities, Environmental Issue, Civil Engineering, Collaboration, Environmental Science, Environment and Resource Management, Environment Health And Safety, Land Management, Natural Resource Management, Teamwork, Environmental Resource Management, Food and Beverage, Education and Training, Mitigation, Public Health, Self-Awareness, Community Development, Student Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Beginner · Specialization · 1 - 3 Months

    • T

      The State University of New York

      Connect with Diverse Audiences during a Public Health Crisis

      Skills you'll gain: Persuasive Communication, Cultural Responsiveness, Interviewing Skills, Cultural Sensitivity, Cultural Diversity, Media and Communications, Diversity Awareness, Public Health, Interpersonal Communications, Rapport Building

      4.1
      Rating, 4.1 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 4 Weeks

    • P

      Packt

      Microsoft SQL Server Development for Everyone

      Skills you'll gain: Microsoft SQL Servers, SQL, Stored Procedure, Database Management, Transact-SQL, Database Design, Databases, Relational Databases, Database Architecture and Administration, Query Languages, Windows Servers, Software Installation, Linux Servers, Data Modeling, Authentications, Scripting, User Accounts, Graphical Tools

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Linux: File Management for Devops

      Skills you'll gain: Command-Line Interface, Linux Commands, Linux, Unix Commands, File Management, Linux Administration, File Systems

      4.7
      Rating, 4.7 out of 5 stars
      ·
      63 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • L

      LearnKartS

      AWS Services

      Skills you'll gain: Amazon S3, Amazon Web Services, AWS Identity and Access Management (IAM), Cloud Security, Amazon DynamoDB, Cloud Storage, Amazon CloudWatch, Relational Databases, Cloud Computing, Database Management, Continuous Monitoring, Data Storage, Identity and Access Management, NoSQL, Scalability

      4.5
      Rating, 4.5 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Maryland, College Park

      PMP Exam Prep: Managing People with Power Skills

      Skills you'll gain: Stakeholder Management, Stakeholder Engagement, Resource Planning, Conflict Management, Team Motivation, Project Management, Leadership, Agile Project Management, People Management, Team Leadership, Negotiation, Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 3 Months

    • F

      Fundação Instituto de Administração

      InteligĂŞncia Artificial para LogĂ­stica

      Skills you'll gain: Logistics Management, Logistics, Inventory and Warehousing, Supply Chain, Strategic Planning, Transportation Operations, Warehouse Management, Internet Of Things, Automation, Artificial Intelligence

      5
      Rating, 5 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
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    1…334335336…687

    In summary, here are 10 of our most popular brand management courses

    • Generative AI in Marketing: Emory University
    • PsicologĂ­a de la salud: TecnolĂłgico de Monterrey
    • Understanding Smart Objects in Adobe Photoshop: Coursera Project Network
    • Analysis and Interpretation of Data: Queen Mary University of London
    • Pharmacy Medication and Safety: MedCerts
    • Climate change education: Banco Interamericano de Desarrollo
    • Connect with Diverse Audiences during a Public Health Crisis: The State University of New York
    • Microsoft SQL Server Development for Everyone: Packt
    • Linux: File Management for Devops: Coursera Project Network
    • AWS Services: LearnKartS

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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