• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      U

      University of Geneva

      Droit International de l'Eau Douce

      Skills you'll gain: Water Resources, Arbitration, Mediation, Environmental Laws, International Relations, Diplomacy, Environmental Regulations, Environment and Resource Management, Conflict Management, Case Law

      4.8
      Rating, 4.8 out of 5 stars
      ·
      60 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      Y

      Yale University

      Indigenous Religions & Ecology

      Skills you'll gain: Social Justice, Environmental Issue, Natural Resource Management, Environment and Resource Management, Cultural Diversity, Cultural Sensitivity, World History, Land Management, Storytelling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      47 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create Power App for Adding Records to SharePoint List

      Skills you'll gain: Document Management, Microsoft Power Platform, Data Entry, Microsoft 365, Database Application, Application Development

      4.4
      Rating, 4.4 out of 5 stars
      ·
      38 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      N

      National Taiwan University

      商管研究中的賽局分析(一):通路選擇、合約制定與共享經濟 (Game Theoretic Analysis for Business Research (1))

      Skills you'll gain: Inventory Management System, Strategic Decision-Making, Business Research, Business Strategy, Game Theory, Competitive Analysis, Supply Chain Management, Business Modeling, Business Management, Market Dynamics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      46 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      N

      Northwestern University

      Power Onboarding

      Skills you'll gain: Peer Review, Employee Onboarding, Professional Networking, Organizational Effectiveness, Quick Learning, Organizational Development, Professional Development, Relationship Building, Organizational Change, Organizational Skills, Planning, Adaptability, Leadership and Management, Leadership, Self-Awareness

      4.2
      Rating, 4.2 out of 5 stars
      ·
      37 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      SkillUp EdTech

      React Native: Developing Android and iOS Apps

      Skills you'll gain: React Native, Mobile Development, Cross Platform Development, iOS Development, Android Development, React Redux, UI Components, Development Environment, Debugging, Data Storage Technologies, Software Testing, Data Validation, Performance Tuning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      15 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      T

      Tecnológico de Monterrey

      Manejo del estrés en los colaboradores

      Skills you'll gain: Stress Management, Team Performance Management, Employee Engagement, Team Leadership, Workforce Management, Occupational Safety And Health, Productivity, Organizational Leadership, Leadership Studies, Industrial and Organizational Psychology, Cultural Diversity, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      73 reviews

      Advanced · Course · 1 - 4 Weeks

    • T

      The University of Edinburgh

      Chronic Respiratory Diseases (CRD) in Primary Care Settings

      Skills you'll gain: Pulmonology, Chronic Diseases, Hospice, Respiratory Care, Primary Care, Respiration, Patient Evaluation, Rehabilitation, Health Disparities, Health Assessment, Patient Education And Counseling, Community Health

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Ethical Decision Making for Success in the Tech Industry

      Skills you'll gain: Courage, Ethical Standards And Conduct, Decision Making, Business Ethics, Technical Management, Professionalism, Engineering Management, Personal Integrity, Leadership

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      80 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Corporate Finance Institute

      Introduction to Capital Markets

      Skills you'll gain: Capital Markets, Financial Market, Investment Banking, Securities Trading, Securities (Finance), Investments, Market Liquidity, Finance, Private Equity, Sales, Financial Industry Regulatory Authorities, Market Opportunities, Asset Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 3 Months

    • S

      SkillUp EdTech

      Data Integration, Data Storage, & Data Migration

      Skills you'll gain: Data Migration, Cloud Storage, Data Management, Data Integration, Data Storage, Data Infrastructure, Data Architecture, Data Security, Data Transformation, Data Pipelines, File Systems, Disaster Recovery

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 4 Weeks

    • M

      Microsoft

      Manage Security Operations

      Skills you'll gain: Microsoft Azure, Threat Modeling, Cloud Security, Continuous Monitoring, System Monitoring, Security Information and Event Management (SIEM), Security Management, Threat Detection, Threat Management, Application Performance Management, Event Monitoring, Incident Response, Query Languages, Interactive Data Visualization

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12 reviews

      Intermediate · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…337338339…687

    In summary, here are 10 of our most popular brand management courses

    • Droit International de l'Eau Douce: University of Geneva
    • Indigenous Religions & Ecology: Yale University
    • Create Power App for Adding Records to SharePoint List: Coursera Project Network
    • 商管研究中的賽局分析(一):通路選擇、合約制定與共享經濟 (Game Theoretic Analysis for Business Research (1)): National Taiwan University
    • Power Onboarding: Northwestern University
    • React Native: Developing Android and iOS Apps: SkillUp EdTech
    • Manejo del estrés en los colaboradores: Tecnológico de Monterrey
    • Chronic Respiratory Diseases (CRD) in Primary Care Settings: The University of Edinburgh
    • Ethical Decision Making for Success in the Tech Industry: University of Colorado Boulder
    • Introduction to Capital Markets: Corporate Finance Institute

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok