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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Business Foundations: Organizations, Planning, Finance

      Skills you'll gain: Team Performance Management, Business Planning, Resource Management, Business Management, Organizational Leadership, Business Strategy, Financial Management, Strategic Decision-Making, Organizational Change, Financial Statements, Budgeting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      Institut Mines-Télécom

      IoT Communications and Networks

      Skills you'll gain: Internet Of Things, Wireless Networks, Network Routing, Local Area Networks, Network Architecture, Network Protocols, Network Performance Management, Computer Networking, Telecommunications, Real-Time Operating Systems

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create Power App for Adding Records to SharePoint List

      Skills you'll gain: Document Management, Microsoft Power Platform, Data Entry, Microsoft 365, Database Application, Application Development

      4.4
      Rating, 4.4 out of 5 stars
      ·
      38 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Colorado Boulder

      Ethical Decision Making for Success in the Tech Industry

      Skills you'll gain: Courage, Ethical Standards And Conduct, Decision Making, Business Ethics, Technical Management, Professionalism, Engineering Management, Personal Integrity, Leadership

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      80 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Understanding the Campaign Components

      Skills you'll gain: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Brand Awareness, Paid media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research

      4.3
      Rating, 4.3 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad de los Andes

      Analytics en las organizaciones

      Skills you'll gain: Data Governance, Business Analytics, Data Strategy, Analytics, Data Management, Business Intelligence, Competitive Analysis, Data Analysis, Process Improvement, Data-Driven Decision-Making, Organizational Strategy, Organizational Change

      4.7
      Rating, 4.7 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      Starting & Managing a Sustainable Hotel or Tourism Business

      Skills you'll gain: Hotel Operations, Hospitality Management, Business Planning, Corporate Sustainability, Waste Minimization, Environmental Issue, Strategic Planning, Community Development, Environmental Resource Management, Stakeholder Engagement, Market Trend, Market Analysis, Business Metrics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      Imperial College London

      Introduction to Python for Researchers

      Skills you'll gain: Programming Principles, Program Development, Microsoft Visual Studio, Computer Programming, Integrated Development Environments, Python Programming, Debugging, Development Environment

      5
      Rating, 5 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Reliable Cloud Infrastructure: Design and Process 日本語版

      Skills you'll gain: CI/CD, Microservices, Application Deployment, Cloud Security, Network Architecture, Restful API, Cloud Computing Architecture, Kubernetes, API Design, Google Cloud Platform, DevOps, Service Level, Service Level Agreement, Cloud Storage, System Monitoring, Load Balancing, Scalability, Key Performance Indicators (KPIs)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      81 reviews

      Advanced · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Financial Reporting Capstone

      Skills you'll gain: Accrual Accounting, Financial Reporting, Financial Accounting, Financial Statements, Financial Statement Analysis, Peer Review, General Accounting, Accounting, Ledgers (Accounting), Accounting Records, Balance Sheet, Income Statement, Bookkeeping, Equities, Asset Management, Investments

      3.4
      Rating, 3.4 out of 5 stars
      ·
      39 reviews

      Intermediate · Course · 1 - 4 Weeks

    • S

      Scrimba

      Build AI Apps with LangChain.js

      Skills you'll gain: Prompt Engineering, Artificial Intelligence, Application Development, Application Performance Management, Generative AI, Scalability, User Interface (UI), Databases, Maintainability, Data Storage

      4.7
      Rating, 4.7 out of 5 stars
      ·
      22 reviews

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google - Spectrum Sharing

      Renew your CBRS Professional Installer certification

      Skills you'll gain: Key Management, Configuration Management, Telecommunications, Wireless Networks, Authorization (Computing), Network Infrastructure, Global Positioning Systems

      Advanced · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular brand management courses

    • Business Foundations: Organizations, Planning, Finance: Coursera Instructor Network
    • IoT Communications and Networks: Institut Mines-Télécom
    • Create Power App for Adding Records to SharePoint List: Coursera Project Network
    • Ethical Decision Making for Success in the Tech Industry: University of Colorado Boulder
    • Understanding the Campaign Components: University of Colorado Boulder
    • Analytics en las organizaciones: Universidad de los Andes
    • Starting & Managing a Sustainable Hotel or Tourism Business: Coursera Instructor Network
    • Introduction to Python for Researchers: Imperial College London
    • Reliable Cloud Infrastructure: Design and Process 日本語版: Google Cloud
    • Financial Reporting Capstone: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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