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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • S

      Starweaver

      Strategic Public Relations Planning

      Skills you'll gain: Target Audience, Public Relations, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Media Relations, Persuasive Communication, Marketing Effectiveness, Marketing Budgets, Persona Development, Campaign Management, Social Media, Stakeholder Management, Content Strategy, Business Technologies, Technology Strategies, Generative AI Agents, Ethical Standards And Conduct, Goal Setting

      5
      Rating, 5 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad Austral

      Procesamiento de Lenguaje Natural

      Skills you'll gain: Web Scraping, Natural Language Processing, Data Integration, Data Processing, MLOps (Machine Learning Operations), PyTorch (Machine Learning Library), Machine Learning Algorithms, Data Cleansing, Artificial Neural Networks, Keras (Neural Network Library), Tensorflow, Text Mining, Jupyter, Application Lifecycle Management, Pandas (Python Package), Systems Architecture, Analysis, Deep Learning, Application Development, Scripting

      4.1
      Rating, 4.1 out of 5 stars
      ·
      53 reviews

      Beginner · Specialization · 3 - 6 Months

    • T

      Tecnológico de Monterrey

      Incrementar - Parte 2 y Controlar

      Skills you'll gain: Lean Six Sigma, Lean Manufacturing, Statistical Process Controls, Quality Improvement, Quality Control, Continuous Improvement Process, Predictive Modeling, Production Process, Process Improvement, Kanban Principles, Problem Management, Regression Analysis, Root Cause Analysis, Statistical Modeling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      50 reviews

      Intermediate · Course · 1 - 4 Weeks

    • P

      PwC India

      GST - Audit, assessment and litigation

      Skills you'll gain: Auditing, Tax Compliance, Sales Tax, Tax, Compliance Auditing, Tax Laws, Business Risk Management, Standard Operating Procedure, Legal Risk, Risk Mitigation, Financial Regulation, Regulation and Legal Compliance, Regulatory Compliance, Financial Regulations, Litigation Support

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Microsoft

      Stakeholder Relations and Reporting

      Skills you'll gain: Stakeholder Communications, Stakeholder Management, Stakeholder Engagement, Public Relations, Marketing and Public Relations, Media Relations, Performance Reporting, Report Writing, Strategic Communication, Business Reporting, Marketing Effectiveness, Research Reports, Community Outreach, Performance Metric, Communication Strategies, Presentations, Relationship Building, Data Visualization, Data Collection

      4.9
      Rating, 4.9 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • W

      West Virginia University

      Compensation, Expenses and Quotas

      Skills you'll gain: Expense Management, Sales Management, Operating Expense, Compensation Strategy, Travel Arrangements, Transportation Operations, Compensation Management, Sales Strategy, Sales, Cost Control, Performance Metric, Goal Setting

      4.4
      Rating, 4.4 out of 5 stars
      ·
      36 reviews

      Mixed · Course · 1 - 4 Weeks

    • B

      Board Infinity

      Mastering Test Management and Tools

      Skills you'll gain: Test Tools, Test Planning, Configuration Management, Test Automation, Software Testing, Test Case, Test Data, Performance Testing, Issue Tracking, Risk Management Framework, Version Control

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Michigan State University

      Game Design and Development 4: 3D Platformer

      Skills you'll gain: Unity Engine, Game Design, Video Game Development, C# (Programming Language), Animation and Game Design, Conceptual Design, Microsoft Visual Studio, Computer Programming, Social Studies, Ideation, Socioeconomics, Business Ethics, Peer Review

      4.7
      Rating, 4.7 out of 5 stars
      ·
      42 reviews

      Intermediate · Course · 1 - 4 Weeks

    • I

      IBM

      DataOps Methodology

      Skills you'll gain: Data Governance, Data Strategy, Data Management, Data Modeling, Data Quality, Data Literacy, Data Integration, Metadata Management, Data Transformation, Data-Driven Decision-Making, Business Priorities, Data Pipelines, Sprint Retrospectives, Continuous Improvement Process, Sprint Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Maryland, College Park

      Financing and Profiting from Innovation for Corporate Entrepreneurs

      Skills you'll gain: Entrepreneurial Finance, Business Valuation, Proposal Development, Corporate Finance, Financial Modeling, Financial Statements, Corporate Accounting, Project Finance, Business Metrics, Return On Investment, Financial Management, Financial Analysis, Cash Flows, Presentations, Innovation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      46 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      Interactive Brokers

      ESG Investing: Industry Impacts & Transformations

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Financial Market, Market Trend, Market Analysis, Corporate Sustainability, Governance, Investment Management, Transportation Operations, Portfolio Management, Credit Risk, Business Transformation, Supply And Demand, Emerging Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Cisco Learning and Certifications

      Threat Response

      Skills you'll gain: Incident Response, Computer Security Incident Management, Incident Management, Event Monitoring, Threat Detection, General Networking, Network Security, Network Administration, Cybersecurity, Infrastructure Security, Data Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      52 reviews

      Mixed · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
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    Market Research
    Economic Policy
    Marketing Analytics
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    Change Management
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    1…343344345…687

    In summary, here are 10 of our most popular brand management courses

    • Strategic Public Relations Planning: Starweaver
    • Procesamiento de Lenguaje Natural: Universidad Austral
    • Incrementar - Parte 2 y Controlar: Tecnológico de Monterrey
    • GST - Audit, assessment and litigation: PwC India
    • Stakeholder Relations and Reporting: Microsoft
    • Compensation, Expenses and Quotas: West Virginia University
    • Mastering Test Management and Tools: Board Infinity
    • Game Design and Development 4: 3D Platformer: Michigan State University
    • DataOps Methodology : IBM
    • Financing and Profiting from Innovation for Corporate Entrepreneurs: University of Maryland, College Park

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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