Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Birla Institute of Technology & Science, Pilani
Skills you'll gain: Computational Logic, Logical Reasoning, Deductive Reasoning, Theoretical Computer Science, Analytical Skills, Programming Principles, Computer Science, Data Analysis, Computer Programming, Algorithms, Verification And Validation, Systems Analysis, Software Development, Machine Learning
Beginner · Course · 1 - 3 Months

Skills you'll gain: Active Listening, Empathy, Compassion, Diversity and Inclusion, Team Building, Emotional Intelligence, Leadership and Management, Leadership, Self-Awareness, Collaboration, Employee Engagement, Adaptability, Workforce Management
Mixed · Course · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Strategic Marketing, Organizational Strategy, Performance Measurement, Customer Retention, Marketing Strategies, Marketing, Communication Strategies, Key Performance Indicators (KPIs), Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Predictive Modeling, Matplotlib, Applied Machine Learning, Seaborn, Data Visualization, Regression Analysis, Pandas (Python Package), Statistical Machine Learning, Statistical Analysis, Machine Learning, Supervised Learning, Data Science, Scikit Learn (Machine Learning Library), Probability & Statistics, Python Programming, Unsupervised Learning, Data Analysis, Decision Tree Learning, NumPy, Data Manipulation
Intermediate · Course · 1 - 3 Months

University of Pittsburgh
Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Data Visualization, Network Analysis, Tableau Software, Statistical Visualization, Network Model, Dashboard, Time Series Analysis and Forecasting, Matplotlib, Data Analysis, Seaborn, Graph Theory, Pandas (Python Package), Python Programming
Build toward a degree
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Apache Hive, Apache Mahout, NoSQL, Apache Hadoop, Extract, Transform, Load, Big Data, Data Warehousing, Data Pipelines, Cloud Management, Databases, Application Deployment, SQL, Performance Tuning, Data Processing, File Systems, Real Time Data, Query Languages, Database Management, Data Transformation, Scalability
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Model Evaluation, Big Data, Predictive Modeling, Google Cloud Platform, Applied Machine Learning, Predictive Analytics, Data Processing, Forecasting, Data Management, Machine Learning
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Packaging and Labeling, Competitive Analysis, Presentations, Product Design, Design Strategies, Design, Marketing Design, Adobe Illustrator, Graphic Design, Branding, Adobe Photoshop, Creative Thinking
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Advertising Campaigns, Social Media Campaigns, Campaign Management, Target Market, Online Advertising, Digital Advertising, Promotions and Campaigns, Driving engagement, Social Media Marketing, Social Media, Process Improvement
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Amazon Web Services, Amazon S3, Cloud-Based Integration, Data Access, Google Cloud Platform, Cloud API, Data Import/Export, Data Management
Intermediate · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Gemini, Marketing Analytics, Analytics, Customer Analysis, Generative AI, Data Analysis, Analytical Skills, Customer Insights, Google Cloud Platform, Customer Data Management, Marketing Strategies, Predictive Modeling, Forecasting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Sheets, Excel Formulas, Spreadsheet Software, Data Presentation, Dashboard, Real Time Data, Market Data, Data Visualization Software, Data Analysis, Financial Data
Intermediate · Guided Project · Less Than 2 Hours