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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: New
      New
      P

      Packt

      Learn Spring Boot in 100 Steps - Beginner to Expert

      Skills you'll gain: JUnit, Apache Maven, Spring Framework, Spring Boot, Build Tools, Restful API, Unit Testing, Hibernate (Java), Integration Testing, Gradle, Java, Object-Relational Mapping, Software Testing, Bootstrap (Front-End Framework), Database Management, UI Components, Web Applications, Application Programming Interface (API), Application Frameworks, Test Case

      4.3
      Rating, 4.3 out of 5 stars
      ·
      6 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Alberta

      Arctic Economy

      Skills you'll gain: International Relations, Socioeconomics, Global Marketing, Cultural Diversity, World History, Intercultural Competence, Economic Development, Economics, Environment and Resource Management, Governance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      81 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Cisco Learning and Certifications

      Threat Investigation

      Skills you'll gain: Cyber Threat Intelligence, Cyber Threat Hunting, Threat Detection, Vulnerability Assessments, Threat Management, Event Monitoring, Security Information and Event Management (SIEM), Continuous Monitoring, Incident Response, Security Management, Network Security, Network Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      31 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of California, Irvine

      Инициирование и планирование проектов

      Skills you'll gain: Stakeholder Management, Stakeholder Engagement, Work Breakdown Structure, Conflict Management, Project Planning, Project Scoping, Organizational Structure, Project Management, Project Management Life Cycle, Project Documentation, Project Coordination, Leadership and Management, Influencing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      59 reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      Introduction to Generative AI in Human Resources

      Skills you'll gain: HR Tech, Human Resources, Data Ethics, Generative AI, Recruitment, Talent Recruitment, Employee Engagement, Human Resource Strategy, AI Personalization, Employee Performance Management, Automation, Business Ethics, Diversity and Inclusion, Data-Driven Decision-Making

      4.4
      Rating, 4.4 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 3 Months

    • E

      EDUCBA

      Modern Web Development Specialization

      Skills you'll gain: Restful API, CI/CD, Model View Controller, ASP.NET, Cloud Infrastructure, Continuous Deployment, Load Balancing, OAuth, Continuous Integration, Continuous Delivery, Cloud Computing, Cloud Applications, Application Deployment, Cloud Computing Architecture, Cloud Platforms, Infrastructure As A Service (IaaS), Web Applications, Web Development, Microservices, Secure Coding

      4.9
      Rating, 4.9 out of 5 stars
      ·
      134 reviews

      Intermediate · Specialization · 3 - 6 Months

    • G

      Google

      Gestion de projet de Google

      Skills you'll gain: Project Closure, Quality Management, Milestones (Project Management), Cost Management, Backlogs, Agile Project Management, Project Planning, Scope Management, Budget Management, Project Risk Management, Team Leadership, Project Scoping, Project Management Life Cycle, Project Management, Communication Planning, Quality Monitoring, Requirements Analysis, Agile Methodology, Performance Reporting, Change Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      51 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of California, Irvine

      The Blockchain System

      Skills you'll gain: Blockchain, Data Sharing, Cryptography, Transaction Processing, Supply Chain Systems, Distributed Computing, Data Integrity, FinTech, Emerging Technologies, Version Control, Data Validation, Real Estate

      4.2
      Rating, 4.2 out of 5 stars
      ·
      39 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      P

      Politecnico di Milano

      Water: an essential resource

      Skills you'll gain: Water Resources, Environmental Engineering, Sanitation, Environmental Monitoring, Civil Engineering, Environment and Resource Management, Environmental Science, Chemical Engineering, Pollution Prevention, Human Centered Design, Risk Analysis, Continuous Monitoring, Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      52 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Infonomics II: Business Information Management and Measurement

      Skills you'll gain: Business Valuation, Data Quality, Asset Management, Information Management, Management Information Systems, Information Privacy, Data Governance, Intellectual Property, Organizational Structure, Legal Risk, Enterprise Architecture, Business Metrics, Accounting

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      32 reviews

      Beginner · Course · 1 - 3 Months

    • T

      The State University of New York

      Child Care as a Business

      Skills you'll gain: Business Planning, Working With Children, Business, Small Business Accounting, Tax Management, Policy Development, Parent Communication, Contract Management, Program Standards, Budgeting, Insurance, Cost Estimation, Payment Processing and Collection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Houston

      Value-Based Care: Reimbursement Models

      Skills you'll gain: ICD Coding (ICD-9/ICD-10), Medical Billing and Coding, Revenue Cycle Management, Health Information Management, Payment Systems, Quality Assessment, Strategic Partnership, Health Care Procedure and Regulation, Healthcare Industry Knowledge, Medicare, Risk Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      45 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…346347348…687

    In summary, here are 10 of our most popular brand management courses

    • Learn Spring Boot in 100 Steps - Beginner to Expert: Packt
    • Arctic Economy : University of Alberta
    • Threat Investigation: Cisco Learning and Certifications
    • Инициирование и планирование проектов: University of California, Irvine
    • Introduction to Generative AI in Human Resources: Coursera Instructor Network
    • Modern Web Development Specialization: EDUCBA
    • Gestion de projet de Google: Google
    • The Blockchain System: University of California, Irvine
    • Water: an essential resource: Politecnico di Milano
    • Infonomics II: Business Information Management and Measurement: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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