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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: New
      New
      P

      Packt

      MD-102: Endpoint Administrator

      Skills you'll gain: Microsoft Intune (Mobile Device Management Software), Azure Active Directory, Role-Based Access Control (RBAC), Group Policy, Microsoft Windows, Application Deployment, Endpoint Security, Enterprise Application Management, Active Directory, Enterprise Security, Windows Servers, Identity and Access Management, Patch Management, Security Controls, Cloud Applications, Mobile Security, System Configuration, Microsoft Servers, Desktop Support, System Monitoring

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Intermediate · Specialization · 1 - 3 Months

    • U

      University of Michigan

      إلهام الأفراد وتحفيزهم

      Skills you'll gain: Team Motivation, Visionary, Constructive Feedback, Team Building, Goal Setting, Leadership, Intercultural Competence, Employee Engagement, Performance Management, Expectation Management, Productivity, Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      85 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Social Media and Influencer Marketing

      Skills you'll gain: Social Media Campaigns, AI Personalization, Social Media Marketing, Generative AI, Trend Analysis, Social Media, Canva (Software), Instagram, Social Media Content, Social Media Strategy, Market Trend, Content Creation, TikTok, Drive Engagement, ChatGPT, Prompt Engineering, Marketing, Automation, Customer Engagement, Artificial Intelligence

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Google Analytics for Beginners: Marketing Essentials

      Skills you'll gain: Web Analytics, Google Analytics, Content Performance Analysis, Customer Analysis, E-Commerce, Marketing Analytics, Performance Analysis, Marketing Effectiveness

      Beginner · Guided Project · Less Than 2 Hours

    • B

      Banco Interamericano de Desarrollo

      Gobierno Digital

      Skills you'll gain: Cybersecurity, Data Management, Interoperability, Digital Transformation, Data Sharing, Public Administration, Governance, Public Key Infrastructure, Self Service Technologies, Identity and Access Management, Service Design, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      77 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Scrimba

      HTML & CSS Crash Course

      Skills you'll gain: HTML and CSS, Responsive Web Design, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), File Management, Web Design, Front-End Web Development, Web Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      45 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      Infosec

      JavaScript Security Part 2

      Skills you'll gain: Application Security, Secure Coding, Security Testing, Package and Software Management, Node.JS, Vulnerability Management, Javascript, Dependency Analysis, Vulnerability Assessments, GitHub

      4.5
      Rating, 4.5 out of 5 stars
      ·
      13 reviews

      Intermediate · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      Opioid Epidemic: From Evidence to Impact

      Skills you'll gain: Medical Prescription, Patient Education And Counseling, Pharmacology, Pharmacy, Pharmaceuticals, Chronic Diseases, Epidemiology, Injury Prevention, Medication Therapy Management, Mental and Behavioral Health, Health Policy, Community Health, Public Health

      4.7
      Rating, 4.7 out of 5 stars
      ·
      51 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      S

      SkillUp EdTech

      Mobile App Notifications, Databases, & Publishing

      Skills you'll gain: Flutter (Software), Mobile Development, React Native, Apple iOS, iOS Development, Back-End Web Development, Android Development, Application Development, UI Components, Application Deployment, Operational Databases, Database Development, Databases, Product Support, User Interface and User Experience (UI/UX) Design, Application Performance Management, Marketing Strategies

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Security with AWS: Identity and Access Management (IAM)

      Skills you'll gain: AWS Identity and Access Management (IAM), Identity and Access Management, Amazon Web Services, Role-Based Access Control (RBAC), User Accounts, Cloud Security, Command-Line Interface

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • I

      IE Business School

      Why Scale a Startup?

      Skills you'll gain: Entrepreneurship, Business Risk Management, Growth Strategies, Risk Management, Enterprise Risk Management (ERM), Business Development, Business Planning, Strategic Partnership, Business Strategies, Business Strategy, Company, Product, and Service Knowledge, Market Share, Innovation, Corporate Strategy, Business Modeling

      4.2
      Rating, 4.2 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • P

      PwC India

      GST - Using input tax credit

      Skills you'll gain: Reconciliation, Tax Compliance, Tax Laws, Compliance Management, Compliance Reporting, Vendor Contracts, Invoicing, Document Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
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    1…347348349…687

    In summary, here are 10 of our most popular brand management courses

    • MD-102: Endpoint Administrator: Packt
    • إلهام الأفراد وتحفيزهم: University of Michigan
    • GenAI for Social Media and Influencer Marketing: Coursera Instructor Network
    • Google Analytics for Beginners: Marketing Essentials: Coursera Project Network
    • Gobierno Digital: Banco Interamericano de Desarrollo
    • HTML & CSS Crash Course: Scrimba
    • JavaScript Security Part 2: Infosec
    • Opioid Epidemic: From Evidence to Impact : Johns Hopkins University
    • Mobile App Notifications, Databases, & Publishing: SkillUp EdTech
    • Security with AWS: Identity and Access Management (IAM) : Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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