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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of California, Davis

      Designing and Implementing Your Coaching Strategy

      Skills you'll gain: Employee Coaching, Coaching, Organizational Change, Key Performance Indicators (KPIs), Management Training And Development, Team Performance Management, Employee Performance Management, Performance Management, Leadership and Management, Performance Measurement, Change Management, Organizational Strategy, Constructive Feedback, Professional Development, Personal Development, Goal Setting, Active Listening, Communication Strategies, Self-Awareness

      4.7
      Rating, 4.7 out of 5 stars
      ·
      31 reviews

      Mixed · Course · 1 - 3 Months

    • C

      California Institute of the Arts

      Launching Your Freelancing Business

      Skills you'll gain: Service Improvement, Business Process Automation, Customer experience improvement, Sales Process, Client Services, Project Scoping, Presentations, Expectation Management, Business Planning, Lead Generation, Professional Networking, Branding

      4.8
      Rating, 4.8 out of 5 stars
      ·
      49 reviews

      Intermediate · Course · 1 - 3 Months

    • F

      Fundação Instituto de Administração

      Lições Aprendidas com Liderança Inclusiva

      Skills you'll gain: Diversity and Inclusion, Ideation, Diversity Programs, Digital Transformation, Creative Thinking, Organizational Leadership, Diversity Equity and Inclusion Initiatives, Business Modeling, Business Leadership, Leadership, Entrepreneurship, Innovation, Creativity, Diversity Awareness, Creative Problem-Solving, Leadership Development, Strategic Leadership, Team Leadership, People Management, Operational Excellence

      4.7
      Rating, 4.7 out of 5 stars
      ·
      75 reviews

      Beginner · Specialization · 3 - 6 Months

    • E

      EC-Council

      In the Trenches: Security Operations Center

      Skills you'll gain: Incident Response, Computer Security Incident Management, Cyber Threat Hunting, Vulnerability Management, Event Monitoring, Threat Detection, Intrusion Detection and Prevention, Cybersecurity, Cyber Attacks, Security Controls, Security Information and Event Management (SIEM), Vulnerability Assessments, Threat Management, Network Monitoring

      4.7
      Rating, 4.7 out of 5 stars
      ·
      51 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Capitals Coalition

      Valuing nature and people to inform business decision-making

      Skills you'll gain: Stakeholder Engagement, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Business Risk Management, Natural Resource Management, Sustainability Reporting, Cost Benefit Analysis, Human Capital, Business Metrics, Decision Making, Project Scoping, Data Collection

      4.6
      Rating, 4.6 out of 5 stars
      ·
      51 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Change Leadership: Strategic Route Analysis with Miro

      Skills you'll gain: Change Management, Visionary, Organizational Change, Business Transformation, Strategic Leadership, Innovation, Process Analysis, Business Systems Analysis, Operational Analysis, Adaptability

      4.6
      Rating, 4.6 out of 5 stars
      ·
      37 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of Illinois Urbana-Champaign

      Strategies and Tools to Mitigate Agricultural Risk

      Skills you'll gain: Land Management, Water Resources, Risk Management, Food and Beverage, Risk Mitigation, Business Risk Management, Environment and Resource Management, Insurance, Lease Contracts, Property Management, Marketing, Commercial Lending

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 4 Weeks

    • K

      KodeKloud

      Terraform for the Absolute Beginner with Hands-on Labs

      Skills you'll gain: Terraform, Infrastructure as Code (IaC), Cloud Infrastructure, IT Automation, Cloud API, Configuration Management, Command-Line Interface, Version Control

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      Health Impacts of Chemicals in Consumer Products

      Skills you'll gain: Health Assessment, Chemistry, Risk Analysis, Pollution Prevention, Personal Care, Environmental Engineering, Product Lifecycle Management, Environmental Regulations, Environmental Science, Pharmacology, Child Health, Working With Children

      5
      Rating, 5 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Analyze Network Traffic with TCPDump: Build a Logging Tool

      Skills you'll gain: Linux Commands, Linux, TCP/IP, Scripting, Shell Script, Network Monitoring, Network Analysis, Network Security, Network Protocols

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • A

      Alfaisal University | KLD

      القيادة بدون سلطة | Leading without Authority

      Skills you'll gain: Influencing, Initiative and Leadership, Empowerment, Organizational Leadership, Motivational Skills, Leadership, Positivity, Leadership Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      82 reviews

      Beginner · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Criatividade e Liderança

      Skills you'll gain: Diversity and Inclusion, Ideation, Diversity Programs, Digital Transformation, Creative Thinking, Organizational Leadership, Diversity Equity and Inclusion Initiatives, Business Modeling, Business Leadership, Leadership, Entrepreneurship, Innovation, Creativity, Diversity Awareness, Creative Problem-Solving, Leadership Development, Strategic Leadership, Team Leadership, People Management, Operational Excellence

      4.7
      Rating, 4.7 out of 5 stars
      ·
      75 reviews

      Beginner · Specialization · 3 - 6 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…348349350…687

    In summary, here are 10 of our most popular brand management courses

    • Designing and Implementing Your Coaching Strategy: University of California, Davis
    • Launching Your Freelancing Business: California Institute of the Arts
    • Lições Aprendidas com Liderança Inclusiva: Fundação Instituto de Administração
    • In the Trenches: Security Operations Center : EC-Council
    • Valuing nature and people to inform business decision-making: Capitals Coalition
    • Change Leadership: Strategic Route Analysis with Miro: Coursera Project Network
    • Strategies and Tools to Mitigate Agricultural Risk: University of Illinois Urbana-Champaign
    • Terraform for the Absolute Beginner with Hands-on Labs: KodeKloud
    • Health Impacts of Chemicals in Consumer Products: University of Michigan
    • Analyze Network Traffic with TCPDump: Build a Logging Tool: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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