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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • C

      Coursera Project Network

      Analyze Network Traffic with TCPDump: Build a Logging Tool

      Skills you'll gain: Linux Commands, Linux, TCP/IP, Scripting, Shell Script, Network Monitoring, Network Analysis, Network Security, Network Protocols

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      U

      Universidad Autónoma Metropolitana

      Reading and Comprehension of Text in English

      Skills you'll gain: Vocabulary, Literacy, Oral Comprehension, English Language, Language Competency, Language Learning

      4.2
      Rating, 4.2 out of 5 stars
      ·
      50 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      CompTIA IT Fundamentals+ (FC0-U61)

      Skills you'll gain: Computer Hardware, Collaborative Software, Hardware Troubleshooting, Hardware Architecture, Information Systems Security, Programming Principles, Database Design, Malware Protection, Firewall, Application Development, Information Technology, Operating Systems, Databases, General Networking, Relational Databases, SQL, Data Security, IT Infrastructure, Python Programming, Linux

      Beginner · Specialization · 1 - 3 Months

    • G

      Google Cloud

      Architecting with Google Compute Engine en Français

      Skills you'll gain: Cloud Infrastructure, Cloud Applications, Identity and Access Management, Google Cloud Platform, Infrastructure As A Service (IaaS), Load Balancing, Cloud Services, Cloud Computing, Cloud Storage, Microservices, Terraform, Application Deployment, Data Storage, Virtual Machines, Kubernetes, Cloud Computing Architecture, Network Architecture, Cloud Security, Application Development, Cloud Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      96 reviews

      Intermediate · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Build a Chatbot with Voiceflow: Ecommerce Customer Support

      Skills you'll gain: Application Deployment, Customer Support, Self Service Technologies, Product Support, Customer Inquiries, Business Process Automation, E-Commerce, Order Management, Automation, Artificial Intelligence, User Flows

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Build a Budget and Analyze Variance using Google Sheets

      Skills you'll gain: Google Sheets, Variance Analysis, Trend Analysis, Budget Management, Budgeting, Spreadsheet Software, Presentations, Financial Statements

      4.6
      Rating, 4.6 out of 5 stars
      ·
      78 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • P

      Packt

      Governance and Management of IT

      Skills you'll gain: Resource Management, Control Objectives for Information and Related Technology (COBIT), IT Management, Information Technology, Risk Management, Governance, Quality Assurance, Cloud Computing, Human Resources Management and Planning, Auditing, Information Technology Infrastructure Library, Business Intelligence, Compliance Management, Vendor Management, Organizational Structure

      Intermediate · Course · 1 - 4 Weeks

    • F

      Fractal Analytics

      Human Decision Making and its Biases

      Skills you'll gain: Decision Making, Critical Thinking, Analytical Skills, Behavioral Economics, Problem Solving, Data Analysis, Artificial Intelligence, Emotional Intelligence, Self-Awareness, Psychology, Algorithms, Probability

      4.9
      Rating, 4.9 out of 5 stars
      ·
      34 reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      ESSEC Business School

      Innovation publique et pensée design, l'innovation sociale au service des territoires

      Skills you'll gain: Design Thinking, Human Centered Design, Ideation, Service Design, Innovation, User Experience Design, Public Administration, Public Policies, Creativity, Experimentation, User Research, Stakeholder Engagement, Qualitative Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      78 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Digital Mood Board with Canva

      Skills you'll gain: Canva (Software), Color Theory, Presentations, Data Sharing, Organizational Skills, Graphic and Visual Design, Design, Creative Design, Content Creation, Dashboard, User Accounts

      4.5
      Rating, 4.5 out of 5 stars
      ·
      31 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • D

      Duke University

      Advanced Data Engineering

      Skills you'll gain: Performance Analysis, Apache Airflow, Workflow Management, Performance Tuning, Scalability, Dataflow, Data Infrastructure, Database Management, Database Systems, Data Pipelines, Data Warehousing, Data Architecture, Operational Databases, Real Time Data, MySQL, Data Transformation, Middleware

      4.3
      Rating, 4.3 out of 5 stars
      ·
      11 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      P

      Pontificia Universidad Católica de Chile

      Manejo de Crisis Epilépticas y Promoción de la Inclusión Social

      Skills you'll gain: Disabilities, Caregiving, Diversity Awareness, Mental Health, Chronic Diseases, Care Management, Patient Education and Support, Mental and Behavioral Health Specialties, Family Medicine, Student Support and Services, Patient Treatment, School Psychology, Pediatrics, Emergency Response, Neurology, Child Health, Gynecology

      4.9
      Rating, 4.9 out of 5 stars
      ·
      100 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…349350351…687

    In summary, here are 10 of our most popular brand management courses

    • Analyze Network Traffic with TCPDump: Build a Logging Tool: Coursera Project Network
    • Reading and Comprehension of Text in English: Universidad Autónoma Metropolitana
    • CompTIA IT Fundamentals+ (FC0-U61): Packt
    • Architecting with Google Compute Engine en Français: Google Cloud
    • Build a Chatbot with Voiceflow: Ecommerce Customer Support: Coursera Project Network
    • Build a Budget and Analyze Variance using Google Sheets: Coursera Project Network
    • Governance and Management of IT: Packt
    • Human Decision Making and its Biases: Fractal Analytics
    • Innovation publique et pensée design, l'innovation sociale au service des territoires: ESSEC Business School
    • Create a Digital Mood Board with Canva: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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