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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


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    EDUCBA

    Linear Regression & Predictive Modeling with SPSS

    Skills you'll gain: Data Visualization, Data Presentation, Regression Analysis, Predictive Modeling, Statistical Modeling, Forecasting, Financial Modeling, SPSS, Predictive Analytics, Risk Modeling, Statistical Analysis, Scatter Plots, Microsoft Excel

    Mixed · Course · 1 - 4 Weeks

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    AI CERTs

    AI Tools, Data, and Experience Design

    Skills you'll gain: User Research, UI/UX Research, Prototyping, Design Research, User Experience, User Experience Design, User Interface and User Experience (UI/UX) Design, Persona (User Experience), Artificial Intelligence, Experience Design, User Centered Design, Prompt Patterns, User Interface (UI), Design, Design Thinking, User Interface (UI) Design, Wireframing, Presentations, Responsible AI, Professional Development

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Créer un Business Model Canva avec Mural

    Skills you'll gain: Business Modeling, Customer Relationship Management, Entrepreneurship, New Business Development, Business Planning, Telecommuting, Business Strategy, Value Propositions, Collaborative Software

    Beginner · Guided Project · Less Than 2 Hours

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    Northeastern University

    Data Visualization with Python & R for Engineers

    Skills you'll gain: Data Storytelling, Data Literacy, Statistical Visualization, Data-Driven Decision-Making, Data Visualization Software, Data Preprocessing, Data Mining, Exploratory Data Analysis, Data Cleansing, Graphing, Big Data, Programming Principles, Python Programming, NumPy

    Mixed · Course · 1 - 4 Weeks

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    University of Illinois Urbana-Champaign

    الأخلاقيات والثقافة ووجهات النظر العالمية

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Cultural Diversity, Global Marketing, Culture, Branding, Intercultural Competence, Stakeholder Management, Decision Making, Consumer Behaviour

    Beginner · Course · 1 - 3 Months

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    Coursera

    GenAI for Sales Ops: Automating Workflow Efficiency

    Skills you'll gain: Generative AI Agents, HubSpot CRM, Customer Relationship Management (CRM) Software, Sales Development, Sales Process, Business Process Automation, Sales Management, Customer Relationship Management, Lead Generation, Workflow Management, Process Analysis, Sales Strategy, Sales, Automation, Data Entry, Operational Efficiency, Business Process Management, Data Management

    Intermediate · Course · 1 - 4 Weeks

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    Case Western Reserve University

    Basic Principles of Geostatistical Geospatial Modeling

    Skills you'll gain: Geostatistics, Exploratory Data Analysis, Spatial Data Analysis, Spatial Analysis, Geospatial Mapping, Geospatial Information and Technology, Statistical Modeling, R Programming, Statistical Analysis, Probability & Statistics, Data Analysis, Data-Driven Decision-Making, Regression Analysis, Correlation Analysis, Data Validation, Histogram, Box Plots, Simulation and Simulation Software, Model Evaluation

    Beginner · Course · 1 - 3 Months

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    Coursera

    Les Expressions Régulières en Python

    Skills you'll gain: Data Validation, Data Cleansing, Data Processing, Data Manipulation, Text Mining, Data Transformation, Scripting, Python Programming

    Intermediate · Guided Project · Less Than 2 Hours

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    Coursera

    Analyze Data in Azure ML Studio

    Skills you'll gain: Descriptive Statistics, Jupyter, Microsoft Azure, Feature Engineering, Data Analysis, Statistics, Exploratory Data Analysis, Probability & Statistics, Data Visualization Software, Correlation Analysis, Applied Machine Learning

    Beginner · Guided Project · Less Than 2 Hours

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    Google Cloud

    Deploy and Test a Visual Inspection AI Cosmetic Anomaly Detection Solution

    Skills you'll gain: Anomaly Detection, Model Deployment, Google Cloud Platform, Cloud Deployment, Image Analysis, Predictive Analytics, Computer Vision

    Beginner · Project · Less Than 2 Hours

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    EDUCBA

    Logistic Regression with R: Build & Predict

    Skills you'll gain: Logistic Regression, Model Evaluation, Data Preprocessing, Predictive Modeling, R Programming, Feature Engineering, Statistical Modeling, Risk Modeling, Classification And Regression Tree (CART), Applied Machine Learning, Regression Analysis, Predictive Analytics, Advanced Analytics, Machine Learning Methods, Data Manipulation, Supervised Learning, Performance Measurement, Credit Risk, Dimensionality Reduction

    Mixed · Course · 1 - 4 Weeks

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    Google Cloud

    Looker Data Explorer - Qwik Start

    Skills you'll gain: Looker (Software), Interactive Data Visualization, Dashboard, Data Visualization Software, Data Presentation, Exploratory Data Analysis, Data Access, Data Analysis, Analysis, Google Cloud Platform, Data Management

    Beginner · Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Linear Regression & Predictive Modeling with SPSS: EDUCBA
  • AI Tools, Data, and Experience Design: AI CERTs
  • Créer un Business Model Canva avec Mural: Coursera
  • Data Visualization with Python & R for Engineers: Northeastern University
  • الأخلاقيات والثقافة ووجهات النظر العالمية: University of Illinois Urbana-Champaign
  • GenAI for Sales Ops: Automating Workflow Efficiency: Coursera
  • Basic Principles of Geostatistical Geospatial Modeling: Case Western Reserve University
  • Les Expressions Régulières en Python: Coursera
  • Analyze Data in Azure ML Studio: Coursera
  • Deploy and Test a Visual Inspection AI Cosmetic Anomaly Detection Solution: Google Cloud

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