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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • I

      Infosec

      Governance and Strategy

      Skills you'll gain: Cyber Governance, Security Management, Incident Management, Cyber Security Strategy, Business Continuity Planning, Business Continuity, Cyber Security Policies, Disaster Recovery, Information Systems Security, Governance, Security Controls, Asset Management, Security Requirements Analysis, Cyber Security Assessment, Risk Analysis, Risk Management, Strategic Planning, Resource Management, Performance Metric

      4.5
      Rating, 4.5 out of 5 stars
      ·
      44 reviews

      Mixed · Course · 3 - 6 Months

    • Status: New
      New
      S

      SkillUp EdTech

      Mobile App Notifications, Databases, & Publishing

      Skills you'll gain: Flutter (Software), Mobile Development, React Native, Apple iOS, iOS Development, Back-End Web Development, Android Development, Application Development, UI Components, Application Deployment, Operational Databases, Database Development, Databases, Product Support, User Interface and User Experience (UI/UX) Design, Application Performance Management, Marketing Strategies

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 3 Months

    • P

      Packt

      COBIT 2019 Foundation

      Skills you'll gain: Control Objectives for Information and Related Technology (COBIT), IT Management, Performance Management, Performance Improvement, Process Management, Governance, Information Technology, Enterprise Architecture, Technology Strategies, Governance Risk Management and Compliance, Compliance Management, Information Management, Program Implementation, Stakeholder Management, Goal Setting, Organizational Structure, Risk Management

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Architecting with Google Kubernetes Engine en Français

      Skills you'll gain: Kubernetes, Cloud Infrastructure, Cloud Applications, Infrastructure As A Service (IaaS), Google Cloud Platform, Cloud-Native Computing, Identity and Access Management, CI/CD, Cloud Services, Cloud Storage, Continuous Delivery, Cloud Computing, Application Development, Containerization, Application Performance Management, Continuous Integration, Virtual Machines, Cloud Computing Architecture, Scalability, Docker (Software)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      92 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      M

      Macquarie University

      Умения работы с Excel для бизнеса: уровень Intermediate I

      Skills you'll gain: Microsoft Excel, Spreadsheet Software, Dashboard, Excel Formulas, Data Analysis Software, Data Entry, Data Visualization, Automation, Data Management

      5
      Rating, 5 out of 5 stars
      ·
      60 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Michigan

      How to Create a Good Business

      Skills you'll gain: Management Training And Development, Employee Engagement, Workforce Management, Occupational Safety And Health, Research, Organizational Effectiveness, Workforce Development, Employee Training, Business Research, Communication, Program Evaluation

      Beginner · Course · 1 - 3 Months

    • A

      Alfaisal University | KLD

      إتقان فن الإنجاز | Mastering The Art of Achieving

      Skills you'll gain: Productivity, Time Management, Prioritization, Mental Concentration, Goal Setting, Organizational Skills, Multitasking, Operational Efficiency, Performance Improvement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      121 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      Institute for the Future

      Life After COVID-19: Get Ready for our Post-Pandemic Future

      Skills you'll gain: Organizational Leadership, Visionary, Forecasting, Resilience, Risk Management, Organizational Change, Adaptability, Systems Thinking, Strategic Thinking, Innovation, Change Management, Trend Analysis, Social Justice, Creative Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of California, Davis

      SQL für Data Science

      Skills you'll gain: Data Governance, SQL, Data Quality, Data Manipulation, Database Design, Data Transformation, Query Languages, Data Modeling, Databases, Relational Databases, Data Analysis, Descriptive Statistics

      4.3
      Rating, 4.3 out of 5 stars
      ·
      29 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Leading Oneself with Personal Excellence

      Skills you'll gain: Goal Setting, Personal Development, Resilience, Stress Management, Mental Concentration, Self-Awareness, Self-Motivation, Persistence, Accountability, Productivity, Time Management, Positivity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      38 reviews

      Beginner · Course · 1 - 3 Months

    • S

      Scrimba

      Build AI Apps with LangChain.js

      Skills you'll gain: Prompt Engineering, Artificial Intelligence, Application Development, Application Performance Management, Generative AI, Scalability, User Interface (UI), Databases, Maintainability, Data Storage

      4.7
      Rating, 4.7 out of 5 stars
      ·
      22 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Getting Started with Technology Startups

      Skills you'll gain: Design Thinking, Business Modeling, Entrepreneurship, Value Propositions, New Product Development, Market Opportunities, Ideation, Gap Analysis, Innovation, Technology Strategies, Strategic Thinking, Market Analysis, Business Strategies, Competitive Analysis

      Build toward a degree

      4.2
      Rating, 4.2 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…350351352…687

    In summary, here are 10 of our most popular brand management courses

    • Governance and Strategy: Infosec
    • Mobile App Notifications, Databases, & Publishing: SkillUp EdTech
    • COBIT 2019 Foundation : Packt
    • Architecting with Google Kubernetes Engine en Français: Google Cloud
    • Умения работы с Excel для бизнеса: уровень Intermediate I: Macquarie University
    • How to Create a Good Business: University of Michigan
    • إتقان فن الإنجاز | Mastering The Art of Achieving: Alfaisal University | KLD
    • Life After COVID-19: Get Ready for our Post-Pandemic Future: Institute for the Future
    • SQL für Data Science: University of California, Davis
    • Leading Oneself with Personal Excellence: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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