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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      Universidad Austral

      Proyecto Final - Programa Especializado en Marketing Digital

      Skills you'll gain: Google Ads, Digital Marketing, Marketing Strategies, Media Buying, Performance Analysis, Paid media, Marketing, Digital Advertising, Advertising Campaigns, Social Media Strategy, Social Media, Relationship Management, Content Strategy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      68 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      S

      Saïd Business School, University of Oxford

      Sustainable Finance: Products, Instruments and Future Trends

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Sustainability Reporting, Finance, Stakeholder Engagement, Financial Market, Financial Regulation, Business Strategies, Investments, Market Trend, Loans, Risk Management, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      D

      Duke University

      ESG Challenges and Solutions for Business

      Skills you'll gain: Business Ethics, Accountability, Environmental Social And Corporate Governance (ESG), Ethical Standards And Conduct, Compliance Management, Regulatory Compliance, Corporate Sustainability, Overcoming Objections, Regulatory Requirements, Organizational Change, Stakeholder Engagement, Corporate Strategy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Scrimba

      Learn Advanced React

      Skills you'll gain: React.js, Debugging, Web Content Accessibility Guidelines, Routing Protocols, JavaScript Frameworks, Front-End Web Development, Performance Tuning, Software Design Patterns, UI Components, Authentications, Application Performance Management, Real Time Data, Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      27 reviews

      Advanced · Course · 1 - 3 Months

    • B

      Banco Interamericano de Desarrollo

      Infraestructura sostenible en la agenda de desarrollo

      Skills you'll gain: Corporate Sustainability, Economic Development, Project Finance, Environmental Social And Corporate Governance (ESG), Socioeconomics, Project Management Life Cycle, Construction, Environment and Resource Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      33 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Starweaver

      Hotel Digital Marketing and Social Media Strategy

      Skills you'll gain: Social Media Marketing, Social Media, Digital Media Strategy, Content Creation, Social Media Content, Search Engine Optimization, Social Media Strategy, Guest Relations, Hospitality, Web Analytics and SEO, Digital Marketing, Storytelling, Instagram, Target Audience, User Feedback

      3.8
      Rating, 3.8 out of 5 stars
      ·
      21 reviews

      Intermediate · Course · 1 - 4 Weeks

    • S

      Stanford University

      Palliative Care Always Capstone Course

      Skills you'll gain: Compassion, Nursing Care, Care Coordination, Patient Treatment, Telehealth, Stress Management, Community Health, Patient Education And Counseling, Empathy, Communication, Mental Health

      4.6
      Rating, 4.6 out of 5 stars
      ·
      28 reviews

      Intermediate · Course · 1 - 3 Months

    • M

      Microsoft

      Secure Your Applications

      Skills you'll gain: Azure Active Directory, Microsoft Azure, Web Applications, Application Security, Identity and Access Management, Cloud Security, Authorization (Computing), Key Management, Authentications, Encryption

      4.5
      Rating, 4.5 out of 5 stars
      ·
      13 reviews

      Intermediate · Course · 1 - 4 Weeks

    • L

      LearnQuest

      Test-Driven Development

      Skills you'll gain: Continuous Delivery, Test Driven Development (TDD), Unit Testing, Continuous Deployment, Continuous Integration, CI/CD, Agile Methodology, Test Automation, Code Review, Maintainability, Software Development, Mockups, Software Development Methodologies, Test Case, Development Testing, Software Testing, Integration Testing, Debugging, Python Programming, Version Control

      4
      Rating, 4 out of 5 stars
      ·
      80 reviews

      Intermediate · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Build a CRUD Node.js and MongoDB employee management web-app

      Skills you'll gain: Docker (Software), Containerization, Web Design, Web Design and Development, Restful API, User Interface (UI), User Interface (UI) Design, Node.JS, MongoDB, Database Management, Databases, JavaScript Frameworks, Web Applications, Web Development, Back-End Web Development, Full-Stack Web Development, Application Development

      3.8
      Rating, 3.8 out of 5 stars
      ·
      15 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • F

      Fundação Instituto de Administração

      Comércio Internacional

      Skills you'll gain: Transportation, Supply Chain, and Logistics, International Finance, Transportation Operations, International Relations, Transportation Management, Tax Laws, General Shipping and Receiving, Logistics, Export Control, Competitive Analysis, Global Marketing, Insurance, Payment Systems, Risk Management, Strategic Partnership, Strategic Decision-Making, Market Dynamics, Shipping and Receiving, Supply Chain, Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      113 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Employment Law: The Gig Economy

      Skills you'll gain: Labor Law, Workers Compensation, Labor Relations, Labor Compliance, Employee Relations, Benefits Administration, Regulation and Legal Compliance, Case Law

      Intermediate · Course · 1 - 4 Weeks

    Brand Management learners also search

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    1…351352353…687

    In summary, here are 10 of our most popular brand management courses

    • Proyecto Final - Programa Especializado en Marketing Digital: Universidad Austral
    • Sustainable Finance: Products, Instruments and Future Trends: Saïd Business School, University of Oxford
    • ESG Challenges and Solutions for Business: Duke University
    • Learn Advanced React: Scrimba
    • Infraestructura sostenible en la agenda de desarrollo: Banco Interamericano de Desarrollo
    • Hotel Digital Marketing and Social Media Strategy: Starweaver
    • Palliative Care Always Capstone Course: Stanford University
    • Secure Your Applications: Microsoft
    • Test-Driven Development: LearnQuest
    • Build a CRUD Node.js and MongoDB employee management web-app: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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