Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Arizona State University
Skills you'll gain: Computational Thinking, Data Strategy, Small Data, Unstructured Data, Data Access, Data Literacy, Data Analysis, Data Integration, Data Management, Data-Driven Decision-Making, Data Collection
Beginner · Course · 1 - 3 Months

MathWorks
Skills you'll gain: Plot (Graphics), Scripting, Matlab, Data Manipulation, Mathematical Modeling, Data Analysis, Data Visualization, Data Visualization Software, Descriptive Statistics, Interactive Data Visualization, Exploratory Data Analysis, Data Mapping, Data Cleansing, File Management, Technical Communication
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Jupyter, Microsoft Excel, Spreadsheet Software, Project Schedules, Data Import/Export, Data Visualization Software, Python Programming, Email Automation, Data Literacy, Data Structures, Data Manipulation
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Cloud Deployment, DevOps, CI/CD, Application Deployment, Development Environment, Cloud Applications, Continuous Deployment, Version Control, Amazon Elastic Compute Cloud, Continuous Integration, Real Time Data, Kibana, Query Languages, Data Modeling, Distributed Computing, SQL, Data Mapping, NoSQL, Relational Databases, Scalability
Beginner · Specialization · 1 - 3 Months

Università di Napoli Federico II
Skills you'll gain: Data Integration, Tableau Software, Geographic Information Systems, Spatial Analysis, Data Manipulation, Data Analysis, Data Visualization Software, Data Transformation, Data Visualization, Interactive Data Visualization
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Plot (Graphics), Scripting, Scientific Visualization, Visualization (Computer Graphics), Graphing, Scalability, Text Mining, Statistical Analysis, Time Series Analysis and Forecasting, Programming Principles, Data Visualization, Descriptive Statistics, Mathematical Software, File I/O, Software Installation, Numerical Analysis, Mathematical Modeling, Predictive Modeling, Python Programming, Data Analysis
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Negotiation, Overcoming Objections, Customer Relationship Management, Rapport Building, Stakeholder Management, Sales, Sales Strategy, Customer Relationship Building, Influencing, Stakeholder Engagement, Sales Pipelines, Persuasive Communication, Environmental Social And Corporate Governance (ESG), Dashboard
Intermediate · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Apache Hadoop, File Systems, Big Data, Data Infrastructure, Java, Data Structures, File Management, Systems Architecture, Data Processing, Distributed Computing, Data Storage, Development Environment, Scalability
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Quality, Data Lakes, Data Governance, Data Validation, Google Cloud Platform, Data Analysis, Data Warehousing, Query Languages
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Data Analysis, Analytics, Google Cloud Platform, Data Visualization, Big Data, Data Visualization Software, Business Intelligence, Dashboard, Cloud Storage, SQL, Data Warehousing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Visualization, Data Visualization Software, Data Presentation, Interactive Data Visualization, Data Literacy, Visualization (Computer Graphics), Javascript, Data Analysis, Microsoft Visual Studio
Intermediate · Guided Project · Less Than 2 Hours
Skills you'll gain: Compensation Management, Compensation Analysis, Compensation Strategy, Compensation and Benefits, Legal Technology, People Analytics, Data-Driven Decision-Making, Benchmarking, Labor Compliance, Generative AI, Employee Retention, Analysis, Operational Efficiency
Intermediate · Course · 1 - 4 Weeks