Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Adaptability, Prioritization, Goal Setting, Continuous Improvement Process, Collaboration, Team Building, Business Workflow Analysis, Data Quality, Change Management, Systems Integration, Business Technologies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Looker (Software), Maintainability, Usability Testing, Exploratory Data Analysis, Data Dictionary, Data Literacy, Data Visualization, Data Analysis
Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Data Preprocessing, Data Transformation, Feature Engineering, Pandas (Python Package), Text Mining, Predictive Modeling, Scikit Learn (Machine Learning Library), Python Programming, Data Analysis, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Image Analysis, LLM Application, Multimodal Prompts, Large Language Modeling, Text Mining, Google Cloud Platform, Computer Vision, Data Processing
Beginner · Project · Less Than 2 Hours

University of Huddersfield
Skills you'll gain: Case Studies, Business Leadership, Growth Strategies, Market Dynamics
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Cloud API, Natural Language Processing, Google Cloud Platform, Text Mining, Image Analysis, Cloud-Based Integration, Computer Vision, Network Analysis, Web Design
Advanced · Project · Less Than 2 Hours

University of Pittsburgh
Skills you'll gain: Data Storytelling, Data Presentation, Plot (Graphics), Data Visualization, Matplotlib, Interactive Data Visualization, Data Visualization Software, Seaborn, Data Analysis, Graphic and Visual Design, Python Programming, Jupyter, Pandas (Python Package), Data Manipulation, NumPy
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Facebook, Marketing Budgets, Budget Management, Advertising, Paid media, Social Media Content, Social Media Campaigns, Social Media, Content Performance Analysis, Customer Insights, Business Strategy, User Research, Business Analysis
Intermediate · Guided Project · Less Than 2 Hours

Johns Hopkins University
Skills you'll gain: Statistical Modeling, Exploratory Data Analysis, Statistical Methods, Data Analysis, Data Presentation, Team Management, Analytical Skills, Data-Driven Decision-Making, Data Strategy, Statistical Inference, Communication, Communication Strategies
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Text Mining, Statistical Analysis, Data Visualization, Descriptive Statistics, Data Analysis, Computer Programming, Mathematical Software, Data Preprocessing, Data Manipulation, Linear Algebra, Software Installation
Mixed · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Overcoming Objections, Rapport Building, Sales, Sales Strategy, Negotiation, Contract Negotiation, Relationship Building, Price Negotiation, Sales Presentation, Communication, Communication Strategies, Intercultural Competence, Virtual Teams, Business Research, Active Listening, Market Research, Empathy & Emotional Intelligence, Marketing Psychology, Digital Communications, Goal Setting
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Responsible AI, Generative AI, AI Security, AI Product Strategy, Google Cloud Platform, Machine Learning Methods, Large Language Modeling, Machine Learning, Artificial Intelligence, Data Analysis, Data Quality, Data Preprocessing
Beginner · Course · 1 - 4 Weeks