• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Reconciling Account Data with Cloud Spanner Change Streams

    Skills you'll gain: Reconciliation, Dataflow, Google Cloud Platform, Big Data, Financial Data, Data Pipelines, Data Integration, Event Monitoring

    Intermediate · Project · Less Than 2 Hours

  • G

    Google Cloud

    Machine Learning in the Enterprise - 日本語版

    Skills you'll gain: Data Management, Data Governance, Model Deployment, MLOps (Machine Learning Operations), Model Evaluation, AI Workflows, Forecasting, Google Cloud Platform, Enterprise Modeling, Workflow Management, Data Preprocessing, Data Pipelines, Predictive Analytics, Machine Learning, Performance Tuning

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Understanding the Healthcare Innovation Process I

    Skills you'll gain: Product Development, New Product Development, Risk Management, Innovation, Healthcare Industry Knowledge, Industrial Design, Stakeholder Engagement, User Requirements Documents, Market Opportunities, Market Analysis, Cost Benefit Analysis, Return On Investment, Health Technology, Regulatory Requirements, Project Management, Forecasting, Financial Analysis, Agile Methodology, Project Planning, Waterfall Methodology

    Build toward a degree

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Transformer Models and BERT Model - בעברית

    Skills you'll gain: Large Language Modeling, Natural Language Processing, Transfer Learning, Text Mining, Deep Learning

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    P

    Packt

    AWS Visualization, Security, and Exam Preparation

    Skills you'll gain: AWS SageMaker, AWS Identity and Access Management (IAM), Dashboard, Amazon Web Services, Interactive Data Visualization, Data Visualization Software, Amazon Redshift, Big Data, Cloud Security, Security Controls, Encryption, Applied Machine Learning, Amazon Elastic Compute Cloud, Amazon S3, Key Management

    Advanced · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Generative AI for People Management

    Skills you'll gain: Training and Development, Developing Training Materials, Training Programs, Responsible AI, Human Resources Management and Planning, Human Resource Strategy, Human Resources, Generative AI Agents, Employee Training, Employee Performance Management, Employee Engagement, AI Personalization, Employee Surveys, Performance Review, Performance Management, Performance Analysis, Artificial Intelligence and Machine Learning (AI/ML), Survey Creation, Data Analysis, Surveys

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Python Course for Data Analysis - Become Data Analyst

    Skills you'll gain: Scatter Plots, Jupyter, Programming Principles, Histogram

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Create a RAG Application with BigQuery

    Skills you'll gain: Retrieval-Augmented Generation, Vector Databases, Embeddings, Big Data, Google Gemini, Data Processing, Identity and Access Management, Google Cloud Platform, LLM Application

    Intermediate · Project · Less Than 2 Hours

  • G

    Google Cloud

    Google Cloud 에서 스트리밍 데이터 파이프라인 빌드하기

    Skills you'll gain: Google Cloud Platform, Data Pipelines, Real Time Data, Big Data, Data Processing, Analytics, Scalability, Performance Tuning

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    D

    Duke University

    برمجة Java: إنشاء نظام ترشيح

    Skills you'll gain: Software Design, Databases, Computer Programming, Object Oriented Programming (OOP), User Interface (UI), Algorithms, Data Analysis, Java, Data Structures, Data Processing

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Dataplex: Qwik Start - Console

    Skills you'll gain: Data Lakes, Google Cloud Platform, Data Management, Cloud Management, Cloud API, Data Infrastructure, Data Analysis

    Beginner · Project · Less Than 2 Hours

  • G

    Google Cloud

    Caching and Datagroups with LookML

    Skills you'll gain: Looker (Software), Performance Tuning, Query Languages, Data Management, Data Warehousing, Data Visualization Software, Data Analysis

    Intermediate · Project · Less Than 2 Hours

1…370371372…390

In summary, here are 10 of our most popular marketing analytics courses

  • Reconciling Account Data with Cloud Spanner Change Streams: Google Cloud
  • Machine Learning in the Enterprise - 日本語版: Google Cloud
  • Understanding the Healthcare Innovation Process I: University of Illinois Urbana-Champaign
  • Transformer Models and BERT Model - בעברית: Google Cloud
  • AWS Visualization, Security, and Exam Preparation: Packt
  • Generative AI for People Management: Edureka
  • Python Course for Data Analysis - Become Data Analyst: Packt
  • Create a RAG Application with BigQuery: Google Cloud
  • Google Cloud 에서 스트리밍 데이터 파이프라인 빌드하기: Google Cloud
  • برمجة Java: إنشاء نظام ترشيح: Duke University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok