Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Data Wrangling, Data Transformation, Data Pipelines, Extract, Transform, Load, Cloud Engineering, Google Cloud Platform, Data Integration, Cloud Development, Cloud-Based Integration, Data Analysis, Database Administration, Data Management
Beginner · Project · Less Than 2 Hours

Coursera
Skills you'll gain: TikTok, Drive Engagement, Social Media Management, Customer Engagement, Social Media Strategy, Social Media, Community Development, Content Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Large Language Modeling, LLM Application, Application Programming Interface (API), Development Environment, Persona (User Experience), User Interface (UI), Authentications, User Interface (UI) Design
Advanced · Professional Certificate · 1 - 4 Weeks
University of North Texas
Skills you'll gain: Operations Management, Mediation, Model Evaluation, Compensation and Benefits, Organizational Change, Event Management, Grammar, Sales Process, Data Visualization, Marketing Planning, Design Thinking, Public Policies, Global Marketing, Probability & Statistics, Social Studies, Cultural Diversity, Digital Media Strategy, Organizational Leadership, Music History, Sociology
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), SQL, Google Cloud Platform, Jupyter, Business Workflow Analysis, Big Data, Model Evaluation, Data Analysis Software
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Database Development, Database Design, Data Modeling, SQL, Exploratory Data Analysis, Data Visualization Software, Data Analysis
Beginner · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, System Configuration
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Unsupervised Learning, Microsoft Excel, Excel Formulas, Scatter Plots, Data Preprocessing, Data Visualization, Data Analysis, Data Manipulation, Feature Engineering
Mixed · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Data Manipulation, Data Transformation, Tidyverse (R Package), Data Wrangling, R Programming, Exploratory Data Analysis, Data Analysis, Data Cleansing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsive Web Design, HTML and CSS, Cascading Style Sheets (CSS), Web Design, Web Design and Development, Front-End Web Development, Web Content Accessibility Guidelines, Web Components, UI Components, Web Analytics and SEO, User Interface (UI), Usability, Semantic Web, Animations
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Responsive Web Design, Web Design, HTML and CSS, Bootstrap (Front-End Framework), Cascading Style Sheets (CSS), UI Components, Javascript and jQuery, Front-End Web Development, Hypertext Markup Language (HTML), Web Development, Browser Compatibility, Javascript, Typography, Web Analytics and SEO, Wireframing, Web Content Accessibility Guidelines, Logo Design
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Slack (Software), Collaborative Software, Team Building, Productivity Software, Internal Communications, Business Software, Team Management, Business Communication
Intermediate · Guided Project · Less Than 2 Hours