Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Keras (Neural Network Library), Tensorflow, Recurrent Neural Networks (RNNs), Natural Language Processing, Applied Machine Learning, Deep Learning, Text Mining
Advanced · Course · 1 - 4 Weeks
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Systems Thinking, Data Storytelling, Unsupervised Learning, Deep Learning, Computer Vision, Reinforcement Learning, Predictive Modeling, Risk Analysis, Time Series Analysis and Forecasting, Project Management Life Cycle, Marketing Analytics, Logistic Regression, Financial Data, MLOps (Machine Learning Operations), Transfer Learning, Verification And Validation, Descriptive Analytics, Simulations, Data Cleansing
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Change Management, Organizational Change, Google Workspace, Training and Development, Culture Transformation, Process Management, Customer Success Management, Organizational Effectiveness, Internal Communications, Needs Assessment, Communication Strategies, Stakeholder Engagement
Intermediate · Course · 1 - 3 Months

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Revenue Recognition, Financial Auditing, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making
Credit offered
Graduate Certificate · 6 - 12 Months
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Data Storytelling, Network Analysis, Predictive Modeling, Data Presentation, Marketing Analytics, Financial Data, Financial Modeling, Predictive Analytics, Interactive Data Visualization, Machine Learning, Advertising, Transfer Learning, Infographics, Data Visualization, Random Forest Algorithm, Data Cleansing, Operations Research, Statistical Analysis, Mathematical Modeling
Credit offered
Mastertrack · 6 - 12 Months

Skills you'll gain: Scalability, Time Series Analysis and Forecasting, File I/O, Predictive Modeling, Programming Principles, Data Import/Export, Matlab, Exploratory Data Analysis, Scripting, Data Preprocessing, Statistical Analysis, Data Analysis, Data Processing, Data Manipulation, Applied Machine Learning
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Gemini, AI Enablement, Data Pipelines, Exploratory Data Analysis, Google Cloud Platform, Data Preprocessing, Data Transformation, Data Analysis, Generative AI, SQL
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Mapping, Extract, Transform, Load, Data Validation, Workflow Management, JSON, Fraud detection, Extensible Markup Language (XML), Metadata Management, Process Design, Data Integration, Data Cleansing, Data Transformation, Data Pipelines, Data Processing, Data Modeling, Data Analysis
Mixed · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Revenue Management, Data Ethics, Database Design, Customer Analysis, Descriptive Analytics, FinTech, Large Language Modeling, Biostatistics, Web Scraping, Social Network Analysis, People Analytics, Time Series Analysis and Forecasting, Predictive Analytics, Social Determinants Of Health, Unsupervised Learning, Gerontology, Data Visualization, Deep Learning, Spatial Data Analysis, Bayesian Statistics
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Generative AI, AI Personalization, Prompt Engineering Tools, AI Enablement, Web Content, Web Analytics and SEO, Google Cloud Platform, User Experience, Web Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Sharing, Extract, Transform, Load, Cloud Storage, Google Cloud Platform, Data Migration, Data Pipelines, Big Data, Data Infrastructure, Data Warehousing, Data Storage, Data Processing, Data Management, Metadata Management, Automation
Beginner · Course · 1 - 3 Months

Skills you'll gain: Extract, Transform, Load, Google Cloud Platform, Data Migration, Data Sharing, Metadata Management, Data Processing, Data Lakes, Data Import/Export, Data Infrastructure, Data Pipelines, Data Integration, Data Warehousing, Cloud Storage, Big Data, Data Storage, Data Transformation, Serverless Computing
Beginner · Course · 1 - 3 Months