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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    EDUCBA

    Apply Power BI Projects for Data Analytics

    Skills you'll gain: Customer Analysis, Management Reporting, Analytics, Real Time Data, Marketing Analytics, Trend Analysis, Advanced Analytics, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    EDUCBA

    Kibana Projects: Data Analytics & Visualization

    Skills you'll gain: Dashboard, Kibana, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Data Presentation, System Monitoring, Web Analytics, Exploratory Data Analysis, Data Visualization Software, Trend Analysis, Data Analysis, Automation, Business Intelligence, Data Wrangling, Retail Sales, Scripting, Devops Tools, Python Programming, Data Science

    Beginner · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Fundação Instituto de Administração

    Machine Learning Aplicado ao Marketing

    Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Marketing Automation, Marketing Strategies, Customer experience strategy (CX), Digital Transformation, Marketing Analytics, Ggplot2, Marketing, Data Visualization Software, Plot (Graphics), Data Modeling, R Programming, Analytics, Data Science, Data Analysis, Innovation, Business Analytics, Data Manipulation

    4.2
    Rating, 4.2 out of 5 stars
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    60 reviews

    Beginner · Specialization · 1 - 3 Months

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    Unilever

    Using Data Analytics in Supply Chain

    Skills you'll gain: Data Governance, Data Storytelling, Presentations, Data Visualization, Supply Chain, Data Management, Supply Chain Management, Data Analysis, Data Visualization Software, Data Quality, Analytical Skills, Data Cleansing, Data Collection, Google Sheets, Spreadsheet Software, Pivot Tables And Charts, Exploratory Data Analysis, Data Validation, Risk Management, Problem Solving

    4.5
    Rating, 4.5 out of 5 stars
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    89 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Increase Engagement to your Instagram Business Profile

    Skills you'll gain: Instagram, Social Media, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling, Branding

    4
    Rating, 4 out of 5 stars
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    372 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    IE Business School

    Marketing Management Essentials: Market Analysis

    Skills you'll gain: Market Opportunities, Market Analysis, Market Research, Competitive Analysis, Marketing Management, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Strategic Thinking, Business Strategy, Marketing Strategy and Techniques, Business Analysis, Strategic Planning

    4.5
    Rating, 4.5 out of 5 stars
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    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    Northeastern University

    Analytics in Healthcare Management and Administration

    Skills you'll gain: Performance Improvement, Process Analysis, Health Care Administration, Process Mapping, Health Systems, Health Informatics, Business Analytics, Clinical Trials, Systems Thinking, Quality Improvement, Change Management, Analytics, Patient-centered Care, Health Care, Care Coordination, AI Personalization, Precision Medicine, Data Analysis, Strategic Thinking, Leadership

    4.7
    Rating, 4.7 out of 5 stars
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    39 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Real Madrid Graduate School Universidad Europea

    Developing Effective Sports Marketing Strategies

    Skills you'll gain: Loyalty Programs, Marketing Analytics, Branding, Customer Engagement, Brand Management, Marketing, Marketing Strategy and Techniques, Digital Transformation, Social Media Strategy, Content Strategy, Strategic Partnership, Customer experience improvement, Customer Relationship Management, Personalized Service, Data Analysis, Technology Strategies, Innovation, Cross Platform Development, Artificial Intelligence, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    EDUCBA

    Analyze Fraud Using Data Analytics and R

    Skills you'll gain: Fraud detection, Anomaly Detection, R Programming, Credit Risk, Applied Machine Learning, Analytical Skills, Machine Learning Methods, Threat Detection, Unsupervised Learning, Risk Analysis, Advanced Analytics, Analytics, Predictive Analytics, Data-Driven Decision-Making, Supervised Learning, Big Data

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Status: Free Trial
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    EDUCBA

    AI & Predictive Analytics with Python

    Skills you'll gain: Unsupervised Learning, Predictive Modeling, Supervised Learning, Model Evaluation, Applied Machine Learning, Predictive Analytics, Random Forest Algorithm, Text Mining, Classification Algorithms, Natural Language Processing, Machine Learning Algorithms, Artificial Intelligence, Computational Logic, Python Programming, Data Science, Unstructured Data, Data Preprocessing, Algorithms

    Mixed · Course · 1 - 4 Weeks

  • Status: New
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    Alex Genadinik

    YouTube Marketing 2026: YouTube SEO & Algorithms

    Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Social Media Strategy, Social Media Marketing, Marketing, Video Production, Marketing Strategies, Content Creation, Paid media, Content Strategy, Advertising Campaigns, Brand Marketing, Live Streaming

    Mixed · Course · 3 - 6 Months

  • Status: New
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    EDUCBA

    Apply Advanced SQL Server Analytics and Programming

    Skills you'll gain: Data-Driven Decision-Making, Database Design, Data Processing, Scripting Languages, Scripting, Data Structures

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Apply Power BI Projects for Data Analytics: EDUCBA
  • Kibana Projects: Data Analytics & Visualization: EDUCBA
  • Machine Learning Aplicado ao Marketing: Fundação Instituto de Administração
  • Using Data Analytics in Supply Chain: Unilever
  • Increase Engagement to your Instagram Business Profile : Coursera
  • Marketing Management Essentials: Market Analysis: IE Business School
  • Analytics in Healthcare Management and Administration: Northeastern University
  • Developing Effective Sports Marketing Strategies: Real Madrid Graduate School Universidad Europea
  • Analyze Fraud Using Data Analytics and R: EDUCBA
  • AI & Predictive Analytics with Python: EDUCBA

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