Competitive Analysis

Competitive Analysis is a critical research methodology that involves assessing the strategies and attributes of competing businesses or products. Coursera's Competitive Analysis catalogue teaches you how to conduct insightful competitive analysis to make informed business decisions. You'll learn to analyze competitors' strengths and weaknesses, understand market trends, evaluate market opportunities, and formulate effective business strategies. This skillset is useful for those in marketing, product development, strategic planning, and other business roles where understanding the competitive landscape is key to success. It includes hands-on experience in utilizing tools and frameworks like SWOT, Porter's Five Forces, and PESTEL, among others.
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Results for "competitive analysis"

  • Status: New
    Status: Free Trial

    Harvard Business Review

    Skills you'll gain: Critical Thinking, Plan Execution, Business Strategy, Strategic Decision-Making, Trend Analysis, Strategic Prioritization, Market Trend, Forecasting, Value Propositions, Innovation, Competitive Analysis

  • Status: Preview

    IE Business School

    Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Planning, Strategic Marketing, Resource Management, Business Process

  • University of California, Davis

    Skills you'll gain: Content Marketing, Competitive Analysis, Copywriting, Marketing Strategy and Techniques, Social Media Strategy, Brand Marketing, Digital Media Strategy, Writing, Marketing Analytics, Search Engine Optimization, Business-To-Consumer, B2B Sales, Auditing

  • Status: New
    Status: Free Trial

    Skills you'll gain: Governance, Talent Management, Competitive Analysis, Sales Operations, Sales Management, Sales Strategy, Sales, Market Share, Sales Enablement, Organizational Structure, Workforce Planning, Performance Improvement, Performance Measurement, Operational Excellence, Talent Acquisition, Strategic Marketing, Compensation Strategy, Brand Strategy, Revenue Management, Disaster Recovery

  • Status: Free

    Ludwig-Maximilians-Universität München (LMU)

    Skills you'll gain: Innovation, Organizational Structure, Competitive Analysis, Business Strategy, Organizational Strategy, Business Strategies, Research, Strategic Thinking, Business Research, Case Studies, Presentations

  • Status: Free Trial

    Skills you'll gain: Financial Statements, Business Planning, Sampling (Statistics), Management Training And Development, Descriptive Statistics, Organizational Structure, Change Management, Data Presentation, Professional Networking, Business Mathematics, Verbal Communication Skills, Team Building, Team Management, Business Strategy, Professionalism, Resource Allocation, Competitive Analysis, Linear Algebra, Mathematical Modeling, International Finance

  • Status: Free Trial

    Skills you'll gain: Competitive Analysis, Market Research, Market Analysis, Customer Analysis, Responsible AI, Generative AI, Market Intelligence, Customer Insights, Market Trend, Personalized Service, Trend Analysis, Analytics, Data Analysis, Data-Driven Decision-Making, Ethical Standards And Conduct

  • Status: Free Trial

    Skills you'll gain: Business Strategy, Strategic Thinking, Customer Analysis, Strategic Planning, Organizational Strategy, Strategic Marketing, Growth Strategies, Competitive Analysis, Business Planning, Market Analysis, Strategic Decision-Making, Value Propositions, Analysis, Innovation

  • Status: Free Trial

    Skills you'll gain: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Promotional Strategies, Market Research, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Customer Insights, Brand Awareness, Competitive Analysis, Business Intelligence

  • Status: Free Trial

    University of Virginia

    Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Strategic Planning, Organizational Strategy, Strategic Decision-Making, Corporate Strategy, Market Analysis, Analysis, Business Economics

  • Status: New
    Status: Free Trial

    Skills you'll gain: Retail Management, Case Studies, Retail Store Operations, Competitive Analysis, Market Analysis, Strategic Planning, Market Intelligence, Business Strategy, Business, Business Management, Organizational Strategy, Analysis, Geographic Information Systems

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Web Analytics and SEO, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Digital Media Strategy, Analytics, Google Analytics, Forecasting, Content Development and Management, Content Performance Analysis, Content Marketing

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  • University of Virginia
  • EDUCBA
  • IE Business School
  • Fundação Instituto de Administração
  • University of Maryland, College Park
  • BCG
  • Ludwig-Maximilians-Universität München (LMU)
  • University of Illinois Urbana-Champaign