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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    EDUCBA

    Apply Advanced SQL Server Analytics and Programming

    Skills you'll gain: Data-Driven Decision-Making, Database Design, Data Processing, Scripting Languages, Scripting, Data Structures

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Fundação Instituto de Administração

    Planejamento Estratégico de Marketing Digital

    Skills you'll gain: Campaign Management, Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Optimize Persona-Based Content for Marketing Success

    Skills you'll gain: Content Performance Analysis, Persona Development, Content Marketing, Customer Insights, Target Audience, Content Strategy, Persona (User Experience), Social Media Content, Data Storytelling, Marketing Analytics, Performance Measurement, Scheduling, Drive Engagement, Key Performance Indicators (KPIs), Return On Investment, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

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    Yonsei University

    Hands-on Text Mining and Analytics

    Skills you'll gain: Text Mining, Data Preprocessing, Natural Language Processing, Classification Algorithms, Data Analysis, Java, Unsupervised Learning, Machine Learning Methods, Supervised Learning

    3.9
    Rating, 3.9 out of 5 stars
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    40 reviews

    Intermediate · Course · 1 - 3 Months

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    Johns Hopkins University

    Advanced Business Analytics: Excel Optimization & Simulation

    Skills you'll gain: Operations Research, Resource Allocation, Simulation and Simulation Software, Microsoft Excel, Business Analytics, Data-Driven Decision-Making, Business Risk Management, Transportation Operations, Analytics, Risk Analysis, Process Optimization, Statistical Methods, Business Modeling, Logistics

    4.9
    Rating, 4.9 out of 5 stars
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    53 reviews

    Mixed · Course · 1 - 3 Months

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    IE Business School

    Storytelling in Branding and Content Marketing

    Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Marketing Communications, Brand Awareness, Advertising, Content Strategy, Journalism, Customer Engagement, Presentations, Target Audience

    4.4
    Rating, 4.4 out of 5 stars
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    346 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Simplilearn

    Social Media Marketing and Brand Advocacy

    Skills you'll gain: Social Media Marketing, Social Media Management, Social Media Strategy, Social Media Campaigns, Marketing Strategies, Brand Management, Campaign Management, Marketing, Instagram, Content Creation, Performance Analysis, Email Marketing, Marketing Analytics, Web Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques

    4.5
    Rating, 4.5 out of 5 stars
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    33 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    Whizlabs

    AWS: Analytics and Application Integration

    Skills you'll gain: AWS Kinesis, Amazon Web Services, Real Time Data, Extract, Transform, Load, Data Processing, Dashboard, Full-Stack Web Development, Mobile Development Tools, Event-Driven Programming, Business Intelligence, Data Visualization

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
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    Edureka

    Gen AI for Fraud Detection Analytics

    Skills you'll gain: Generative AI, Generative Adversarial Networks (GANs), AI Enablement, Recurrent Neural Networks (RNNs), Data Preprocessing, Model Evaluation

    4.2
    Rating, 4.2 out of 5 stars
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    30 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Meta

    Measure and Optimize Social Media Marketing Campaigns

    Skills you'll gain: Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Online Advertising, Marketing Analytics, Advertising Campaigns, Digital Advertising, Performance marketing, Campaign Management, Marketing Budgets, Data Analysis, Digital Marketing, Data Presentation, A/B Testing, Key Performance Indicators (KPIs), Return On Investment, Performance Reporting, Business Metrics, Presentations, Communication

    4.9
    Rating, 4.9 out of 5 stars
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    1.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IE Business School

    Proyecto capstone estrategia de marketing

    Skills you'll gain: Marketing Planning, Market Analysis, Strategic Marketing, Marketing Management, Market Dynamics, Case Studies, Consumer Behaviour, Hospitality Management, Marketing Strategy and Techniques, Customer Analysis, Product Marketing, Plan Execution, Marketing Analytics, Marketing Communications, Competitive Analysis, Brand Strategy, Hotels and Accommodations, Return On Investment

    5
    Rating, 5 out of 5 stars
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    26 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
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    EDUCBA

    Master Power BI Analytics & Dashboards with DAX

    Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Dashboard, Data Modeling, Data Import/Export, Interactive Data Visualization, Microsoft Power Platform, Data Cleansing, Business Intelligence, Data Transformation, Data Visualization Software, Data Sharing, Role-Based Access Control (RBAC), Security Strategy, Key Performance Indicators (KPIs)

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Apply Advanced SQL Server Analytics and Programming: EDUCBA
  • Planejamento Estratégico de Marketing Digital: Fundação Instituto de Administração
  • Optimize Persona-Based Content for Marketing Success: Coursera
  • Hands-on Text Mining and Analytics: Yonsei University
  • Advanced Business Analytics: Excel Optimization & Simulation: Johns Hopkins University
  • Storytelling in Branding and Content Marketing : IE Business School
  • Social Media Marketing and Brand Advocacy: Simplilearn
  • AWS: Analytics and Application Integration: Whizlabs
  • Gen AI for Fraud Detection Analytics: Edureka
  • Measure and Optimize Social Media Marketing Campaigns: Meta

Skills you can learn in Marketing

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Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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