Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Coursera's Google Analytics catalogue teaches you how to understand, interpret, and leverage data to make informed business decisions. You'll learn how to set up and customize tracking codes, create and interpret analytics reports, understand key metrics and dimensions, and use this data to optimize website performance and drive strategic marketing initiatives. You'll also gain the ability to use Google Analytics tools for market research, SEO, and audience segmentation, thus enhancing your digital marketing and data analysis capabilities.
8credentials
22courses

Filter by

Skip to search results

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Explore the Google Analytics Course Catalog

  • Google Cloud

    Skills you'll gain: Data Warehousing, SQL, Data Management, Database Management, Google Cloud Platform, Data Integration, Data Migration, Big Data, Data Import/Export, Data Storage, Google Analytics

    Beginner · Project · Less Than 2 Hours

Related roles

Gain the knowledge and skills you need to advance.

View all

  • Digital Marketing Specialist

    This role has a $67,968 median salary ¹.

    Digital Marketing Specialist

    description:

    A Digital Marketing Specialist manages campaigns, optimizing SEO, SEM, and social media with tools like Google Analytics to increase engagement.

    This role has a $67,968 median salary ¹.

    Offered by

    Google_logo
    Meta_logo
    IBM_logo

  • Marketing Analytics Specialist

    This role has a $120,192 median salary ¹.

    Marketing Analytics Specialist

    description:

    A Marketing Analytics Specialist analyzes data to optimize campaigns, using Google Analytics and A/B testing to drive ROI and inform strategy.

    This role has a $120,192 median salary ¹.

    Offered by

    Emory University_logo
    Unilever_logo
    Meta_logo
View all

Most popular

Trending now

New releases

What brings you to Coursera today?

Leading partners

  • Google Cloud
  • Simplilearn
  • University of California, Davis
  • Google
  • Illinois Tech
  • O.P. Jindal Global University
  • Skillshare
  • Tecnológico de Monterrey