This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed.
Marketing Analytics Foundation
Marketing Analytics Foundation
This course is part of multiple programs.
Instructor: Anke Audenaert
93,751 already enrolled
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(2,093 reviews)
Beginner level
Recommended experience
Flexible schedule
Approx. 11 hours
Learn at your own pace
98%
Most learners liked this course
What you'll learn
How data and its measurement inform a marketing action
Basic principles of marketing
How data is collected and the regulations around its collection
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
18 assignments
Taught in English
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There are 4 modules in this course
This week you will learn the importance of data and analytics in marketing and how they inform marketing decisions. You’ll also be briefly introduced to basic marketing principles.
What's included
16 videos5 readings3 assignments
In week 2 you will gain an understanding of how data is collected and used in digital marketing. You will learn the difference between first, second and third party data and will get an overview of the Facebook pixel and its use.
What's included
15 videos2 readings3 assignments
This week you will learn how spreadsheets are used to visualize and analyze data for marketing. You will be introduced to Google Analytics and Facebook Ads Manager and how these tools are used to provide data for marketers to analyze.
What's included
12 videos4 readings9 assignments
In the final week you will learn about the regulations around gathering and using online data and consumer’s rights.
What's included
11 videos2 readings3 assignments1 discussion prompt
Instructor
Instructor ratings
4.9 (715 ratings)Offered by
Recommended if you're interested in Marketing
ESSEC Business School
Emory University
O.P. Jindal Global University
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4.8
2,093 reviews
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Showing 3 of 2093
MF
5
Reviewed on Nov 28, 2023
Excellent resource. As a professional who is a bit out of practice due to my current role, these foundations are essential for anyone seeking digital marketing expertise.
VT
5
Reviewed on Dec 3, 2021
This course has taught me lessons like how to collect data, Marketing & Advertising policies and ethical ways for marketers to leverage consumer data for driving profits.
AM
5
Reviewed on Apr 11, 2022
So far so good. I have learned a great deal about Marketing Analytics in just a month at my own convinient time.Great content and easy to understand. Good Job!
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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