Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California San Diego
Skills you'll gain: Supervised Learning, Feature Engineering, Predictive Modeling, Predictive Analytics, Data Manipulation, Classification Algorithms, Applied Machine Learning, Design Thinking, Machine Learning Algorithms, Scikit Learn (Machine Learning Library), Data Cleansing, Data Preprocessing, Regression Analysis, Tensorflow, Statistical Methods, Logistic Regression
Intermediate · Course · 1 - 3 Months

Northeastern University
Skills you'll gain: Data Storytelling, Text Mining, Data Warehousing, Unsupervised Learning, Database Design, Data Governance, Data Mining, Interactive Data Visualization, Generative AI, Web Scraping, Plotly, Classification Algorithms, PyTorch (Machine Learning Library), Operations Research, Supervised Learning, NoSQL, Database Theory, Exploratory Data Analysis, Time Series Analysis and Forecasting, Natural Language Processing
Earn a degree
Degree · 1 - 4 Years
Skills you'll gain: Responsible AI, Google Gemini, Customer Analysis, Marketing Analytics, Generative AI, AI Enablement, Governance, Artificial Intelligence, AI Security, Sales Strategy, AI Personalization, Customer Insights, Marketing Strategies, ChatGPT, Marketing Effectiveness, Forecasting, Automation, Analysis, Process Optimization, Visualization (Computer Graphics)
Intermediate · Course · 1 - 3 Months

AI Business School
Skills you'll gain: Prompt Engineering, Generative AI, Project Design, Training Programs, AI Enablement, Artificial Intelligence, Brainstorming, Marketing Analytics, Personalized Service, Content Creation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data-Driven Decision-Making, Data Visualization, Business Analytics, Data Analysis, Data Cleansing, Statistical Analysis, Data Preprocessing, Exploratory Data Analysis, Matplotlib, Customer Analysis, Analytical Skills, Trend Analysis, Pandas (Python Package), Python Programming, Jupyter
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Tableau Software, Data Transformation, Data Integration, SQL Server Integration Services (SSIS), Data Visualization Software, Relational Databases, Data Management, Advanced Analytics, Data Manipulation, Data Analysis, Data Cleansing, Business Intelligence, Forecasting
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Anthropic Claude, Business Intelligence, Data Presentation, Data Visualization, Trend Analysis, Sales, Business Analytics, Sales Strategy, Data-Driven Decision-Making, Data Analysis, Business Strategy, Business Analysis, AI Enablement
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: AWS Kinesis, Amazon DynamoDB, Amazon S3, Data Pipelines, AWS SageMaker, Real Time Data, Amazon CloudWatch, AWS Identity and Access Management (IAM), Cloud Storage, Apache Spark, Dashboard, Amazon Web Services, Apache Hive, Interactive Data Visualization, Apache Hadoop, Data Visualization Software, Data Processing, Extract, Transform, Load, Data Storage, Database Management Systems
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Marketing Materials, Advertising, Branding, Marketing, Brand Awareness, Creative Design, Promotional Materials, Graphic and Visual Design Software, Graphic Design, Aesthetics, Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media, Social Media Marketing, Instagram, Video Editing, Professional Development, Customer Engagement, Branding, Marketing Collateral, Portfolio Management, Creativity
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Apache Spark, Data Pipelines, PySpark, Real Time Data, Query Languages, Data Transformation, SQL, Data Processing, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

SkillsBooster Academy
Skills you'll gain: Marketing Automation, AI Enablement, Leadership, Dashboard, Marketing Strategies, Strategic Marketing, AI Personalization, Business Strategy, Marketing Analytics, Customer Analysis, Generative AI, Business Modeling, Deepseek, Market Analysis, Strategic Decision-Making, Content Marketing, Media Planning, Prompt Engineering, Online Advertising, Digital Marketing
Beginner · Course · 1 - 3 Months