• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Management Course Catalog

    • U

      Universidad Nacional Autónoma de México

      Educación Basada en Evidencias

      Skills you'll gain: Research, Investigation, Education and Training, Teaching, Scientific Methods, Research Methodologies, Research Design, Interrigatories, Information Management

      Beginner Ā· Course Ā· 1 - 3 Months

    • Status: Free Trial
      Free Trial
      W

      Whizlabs

      AWS: Security, Governance, and Compliance

      Skills you'll gain: AWS CloudFormation, Amazon CloudWatch, Cloud Security, Data Security, Infrastructure as Code (IaC), Data Governance, AWS Identity and Access Management (IAM), Distributed Denial-Of-Service (DDoS) Attacks, Encryption, Cloud Management, Key Management, Security Controls, Amazon S3, Continuous Monitoring, System Monitoring

      Intermediate Ā· Course Ā· 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      تطوير Ų§Ł„ŁˆŁŠŲØ Ų§Ł„ŁƒŲ§Ł…Ł„

      Skills you'll gain: Full-Stack Web Development, Front-End Web Development, HTML and CSS, Django (Web Framework), Web Development, MySQL, Responsive Web Design, Web Applications, Application Programming Interface (API), Scalability, Application Deployment, Development Environment, Back-End Web Development, Cloud Computing, Databases, Software Architecture, Javascript

      Intermediate Ā· Course Ā· 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      The Oracle Database Performance Tuning Course

      Skills you'll gain: Oracle Databases, Performance Tuning, System Monitoring, Application Performance Management, Real Time Data, Operational Databases, SQL, Database Management, Database Architecture and Administration, Continuous Monitoring, Linux, Data Store

      Intermediate Ā· Specialization Ā· 3 - 6 Months

    • Status: New
      New
      C

      Coursera Instructor Network

      GenAI for Paralegals: Streamlining Legal Drafting

      Skills you'll gain: Legal Research, Data Ethics, Generative AI, Workflow Management, Business Process Automation, Operational Efficiency, Artificial Intelligence, Productivity Software, Automation, Ethical Standards And Conduct, Data Security, Emerging Technologies

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • C

      Coursera Project Network

      Flask تعلم ŲŖŲµŁ…ŁŠŁ… ŲŖŲ·ŲØŁŠŁ‚Ų§ŲŖ Ų§Ł„ŁˆŁŠŲØ ŲØŲ§Ų³ŲŖŲ®ŲÆŲ§Ł… ŲØŲ§ŁŠŲ«ŁˆŁ† و

      Skills you'll gain: Flask (Web Framework), Web Applications, Web Development, Web Design and Development, HTML and CSS, Database Application, Databases

      Intermediate Ā· Guided Project Ā· Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Get Started with Facebook Messenger for a Business

      Skills you'll gain: Facebook, Personalized Service, Target Audience, Social Media, Social Media Management, Social Media Marketing, Business Requirements, Automation, Drive Engagement, Customer Service

      Beginner Ā· Guided Project Ā· Less Than 2 Hours

    • Status: New
      New
      P

      Packt

      CompTIA A+ Core 1 (220-1101)

      Skills you'll gain: Cloud Computing, Network Troubleshooting, Computer Hardware, Hardware Troubleshooting, Cloud Services, Virtualization, Networking Hardware, Desktop Support, TCP/IP, Network Protocols, Technical Support and Services, Help Desk Support, Mobile Security, Dynamic Host Configuration Protocol (DHCP), Peripheral Devices, System Configuration, Wireless Networks

      Beginner Ā· Course Ā· 1 - 3 Months

    • P

      Packt

      A Beginners Guide to Linux

      Skills you'll gain: Linux, Linux Commands, Unix Shell, Unix Commands, Linux Administration, Command-Line Interface, OS Process Management, Unix, File Management, Virtual Environment, Virtualization, Virtual Machines, Software Installation

      Beginner Ā· Course Ā· 1 - 3 Months

    • C

      Coursera Project Network

      React - State management in functional components (HOOKS)

      Skills you'll gain: React.js, JavaScript Frameworks, UI Components, Web Development Tools

      Intermediate Ā· Guided Project Ā· Less Than 2 Hours

    • C

      Coursera Instructor Network

      Software Creation: Version Control, Debugging, Object Design

      Skills you'll gain: Version Control, Debugging, Software Design Patterns, Object Oriented Design, Object Oriented Programming (OOP), Software Development, Git (Version Control System), Programming Principles, Software Design, Computer Programming, Software Engineering, Integrated Development Environments, Command-Line Interface

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • G

      Google Cloud

      Building Batch Pipelines in Cloud Data Fusion

      Skills you'll gain: Data Wrangling, Data Transformation, Data Pipelines, Extract, Transform, Load, Cloud Engineering, Google Cloud Platform, Data Integration, Cloud Development, Cloud-Based Integration

      Beginner Ā· Project Ā· Less Than 2 Hours

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…553554555…693

    In summary, here are 10 of our most popular brand management courses

    • Educación Basada en Evidencias:Ā Universidad Nacional Autónoma de MĆ©xico
    • AWS: Security, Governance, and Compliance:Ā Whizlabs
    • تطوير Ų§Ł„ŁˆŁŠŲØ Ų§Ł„ŁƒŲ§Ł…Ł„:Ā Meta
    • The Oracle Database Performance Tuning Course:Ā Packt
    • GenAI for Paralegals: Streamlining Legal Drafting:Ā Coursera Instructor Network
    • Flask تعلم ŲŖŲµŁ…ŁŠŁ… ŲŖŲ·ŲØŁŠŁ‚Ų§ŲŖ Ų§Ł„ŁˆŁŠŲØ ŲØŲ§Ų³ŲŖŲ®ŲÆŲ§Ł… ŲØŲ§ŁŠŲ«ŁˆŁ† و:Ā Coursera Project Network
    • Get Started with Facebook Messenger for a Business :Ā Coursera Project Network
    • CompTIA A+ Core 1 (220-1101):Ā Packt
    • A Beginners Guide to Linux:Ā Packt
    • React - State management in functional components (HOOKS):Ā Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectationsā€Ž

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.ā€Ž

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employersā€Ž

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ā€Ž

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.ā€Ž

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrackĀ® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    Ā© 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok