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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • G

      Google Cloud

      Understanding and Analyzing Your Costs with Google Cloud Billing Reports

      Skills you'll gain: Google Cloud Platform, Cloud Management, Public Cloud

      Beginner · Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Ethical Hacking Foundations & Network Security

      Skills you'll gain: Penetration Testing, Network Security, Wireless Networks, Cybersecurity, Linux, Vulnerability Assessments, Intrusion Detection and Prevention, Command-Line Interface, Linux Commands, Network Analysis, Encryption, Virtual Private Networks (VPN), System Configuration, Security Software, Software Installation, File Management, Virtual Machines

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      CompTIA Project+ (PK0-005)

      Skills you'll gain: Budget Management, Project Schedules, Scope Management, Project Scoping, Scheduling, Stakeholder Engagement, Project Management, Work Breakdown Structure, Cost Estimation, Requirements Management, Change Control, Project Management Life Cycle, Project Management Software, Information Technology, Timelines, Stakeholder Communications, Software Development Methodologies, Procurement, Vendor Management, IT Security Architecture

      Intermediate · Specialization · 3 - 6 Months

    • P

      Packt

      Linux Operating System: A Complete Linux Guide for Beginners

      Skills you'll gain: Linux, Linux Administration, Apache, Linux Commands, Bash (Scripting Language), Command-Line Interface, File Management, Operating Systems, System Monitoring, Firewall, OS Process Management, System Configuration, Virtual Environment, Virtualization and Virtual Machines

      Beginner · Course · 1 - 3 Months

    • U

      UBITS

      El arte de emprender: de la idea al éxito

      Skills you'll gain: Business Strategy, Corporate Strategy, Talent Management, Business Planning, Leadership, Entrepreneurship, Organizational Strategy, Business Management, Business, Human Resources Management and Planning, Business Technologies, Innovation, Employee Engagement

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Our World and How to Accept It

      Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Training, Employee Retention, Cultural Diversity, Workforce Development, Human Resource Strategy, Recruitment Strategies, Training Programs, Leadership Studies, Employee Engagement, Talent Management, Employee Onboarding

      Build toward a degree

      Beginner · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      Global Health Program Equity and Quality: Plan and Manage

      Skills you'll gain: Health Equity, Health Disparities, Public Health, Social Justice, Health Administration, Health Care Administration, Infectious Diseases, Epidemiology, Program Evaluation, Governance, Diversity Equity and Inclusion Initiatives, Community Outreach, Ethical Standards And Conduct

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Cómo Usar Canva para Crear Diseños de Redes Sociales

      Skills you'll gain: Canva (Software), Style Guides, Video Production, Data Import/Export, Content Creation, Animations, Graphic and Visual Design Software, Graphic and Visual Design, Design Elements And Principles, Photography, Typography

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      Universitat Autònoma de Barcelona

      Principales procesos grupales en las organizaciones

      Skills you'll gain: Organizational Leadership, Team Leadership, Leadership, Industrial and Organizational Psychology, Organizational Effectiveness, Decision Making, Team Management, Team Performance Management, Team Motivation, Team Building, Sociology, Social Sciences, Coordinating, Psychology

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Advanced Security Strategies and Incident Response

      Skills you'll gain: Penetration Testing, Incident Response, Computer Security Incident Management, Application Security, Open Web Application Security Project (OWASP), Cybersecurity, Information Systems Security, Vulnerability Assessments, Security Strategy, Security Testing, Secure Coding, Intrusion Detection and Prevention, Security Engineering, Cyber Security Assessment, Hardening, IT Security Architecture, Infrastructure Security, Threat Modeling, Incident Management, Mobile Security

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      B

      Board Infinity

      Key Enablers and Challenges in Implementing Industry 4.0

      Skills you'll gain: Organizational Change, Process Optimization, Process Improvement, Workforce Development, Change Management, Manufacturing Operations, Innovation, Workforce Planning, Technology Strategies, Data Security, Employee Training, Digital Transformation, Business Technologies, Internet Of Things, Supply Chain Management, Compliance Management, Cybersecurity, Infrastructure Architecture, Law, Regulation, and Compliance

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Facebook Business pour les débutants

      Skills you'll gain: Facebook, Advertising, Content Creation, Resource Management, Social Media Management, Social Media, Marketing, Social Media Marketing

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular brand management courses

    • Understanding and Analyzing Your Costs with Google Cloud Billing Reports: Google Cloud
    • Ethical Hacking Foundations & Network Security: Packt
    • CompTIA Project+ (PK0-005): Packt
    • Linux Operating System: A Complete Linux Guide for Beginners: Packt
    • El arte de emprender: de la idea al éxito: UBITS
    • Our World and How to Accept It: University of Colorado Boulder
    • Global Health Program Equity and Quality: Plan and Manage: Johns Hopkins University
    • Cómo Usar Canva para Crear Diseños de Redes Sociales: Coursera Project Network
    • Principales procesos grupales en las organizaciones: Universitat Autònoma de Barcelona
    • Advanced Security Strategies and Incident Response: Packt

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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