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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: New
      New
      I

      Institut Mines-Télécom

      Intelligence Digitale pour le bien commun

      Skills you'll gain: Safety and Security, Emerging Technologies, Digital Communications, Digital Transformation, Cybersecurity, Communication, Technology Strategies, Innovation, Digital Content, Law, Regulation, and Compliance, Competitive Intelligence, Information Privacy, Ethical Standards And Conduct

      4.4
      Rating, 4.4 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 3 Months

    • P

      Packt

      Introduction and Rust Basics

      Skills you'll gain: Rust (Programming Language), ChatGPT, Generative AI, OpenAI, Automation, Software Development Tools, Integrated Development Environments, Prompt Engineering, Large Language Modeling, Unit Testing, Debugging

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      تصميم مجموعة ترحيب العميل باستخدام كانفا

      Skills you'll gain: Canva (Software), Workflow Management, Process Development, Brochures, Marketing Design, Marketing Materials, Creative Design, Design, Digital Design, Graphic Design, Design Elements And Principles

      Intermediate · Guided Project · Less Than 2 Hours

    • S

      Salesforce

      Impulsa la productividad mediante la pila de tecnología

      Skills you'll gain: Customer Relationship Management (CRM) Software, Sales Development, Technical Sales, Salesforce, Sales Prospecting, Sales, Lead Generation, Sales Strategy, Business Software, Productivity Software, Social Media, LinkedIn, Video Production

      Beginner · Course · 1 - 3 Months

    • A

      Arizona State University

      Dark Data Migration and Architecture

      Skills you'll gain: Data Transformation, Data Literacy, Engineering Management, Data-Driven Decision-Making, Computational Thinking, Exploratory Data Analysis, Data Integration, Capacity Management, Data Analysis, Decision Making, Data Modeling, Data Quality, Strategic Decision-Making, Data Strategy, Data Management, Unstructured Data, Complex Problem Solving, Design Thinking, Data Storage, Data Access

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      P

      Packt

      Ethical Hacking Foundations & Network Security

      Skills you'll gain: Penetration Testing, Network Security, Wireless Networks, Cybersecurity, Linux, Vulnerability Assessments, Intrusion Detection and Prevention, Command-Line Interface, Linux Commands, Network Analysis, Encryption, Virtual Private Networks (VPN), System Configuration, Security Software, Software Installation, File Management, Virtual Machines

      Beginner · Course · 1 - 3 Months

    • P

      Packt

      ASP.NET Core MVC - Cross-Platform Development

      Skills you'll gain: ASP.NET, GitHub, Version Control, Bootstrap (Front-End Framework), .NET Framework, Model View Controller, Cross Platform Development, Microsoft Development Tools, Development Environment, Authentications, Web Applications, OAuth, jQuery, Responsive Web Design, Data Validation, Databases

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      U

      University of Illinois Urbana-Champaign

      Artificial Intelligence in Wealth Management

      Skills you'll gain: Wealth Management, Financial Services, FinTech, Artificial Intelligence, Financial Planning, Investment Management, Regulatory Compliance, Law, Regulation, and Compliance, Risk Modeling, Artificial Intelligence and Machine Learning (AI/ML), Ethical Standards And Conduct, Automation, Emerging Technologies, Generative AI

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      M

      Macquarie University

      مهارات الإكسل الخاصة التجارية: المستوى المتوسط الثاني

      Skills you'll gain: Excel Macros, Microsoft Excel, Data Modeling, Excel Formulas, Business Modeling, Spreadsheet Software, Data Validation, Productivity Software, Automation, Data Security

      Intermediate · Course · 1 - 3 Months

    • M

      Meta

      Trabajar con datos en iOS

      Skills you'll gain: Restful API, Core Data (Software), Apple iOS, Swift Programming, Application Programming Interface (API), Mobile Development, JSON, Databases, Data Management, Data Modeling, Authentications, User Interface (UI)

      Intermediate · Course · 1 - 4 Weeks

    • B

      Banco Interamericano de Desarrollo

      Estrategias efectivas en organizaciones data-driven

      Skills you'll gain: Data Storytelling, Data Visualization, Data Governance, Process Improvement, Data Strategy, Process Mapping, Data-Driven Decision-Making, Performance Improvement, Data Visualization Software, Organizational Effectiveness, Organizational Leadership, Business Leadership, Strategic Decision-Making, Leadership, Change Management

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Google Cloud Pub/Sub: Qwik Start - Command Line

      Skills you'll gain: Google Cloud Platform, Public Cloud, Command-Line Interface, Cloud Management, Middleware

      Beginner · Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular brand management courses

    • Intelligence Digitale pour le bien commun: Institut Mines-Télécom
    • Introduction and Rust Basics: Packt
    • تصميم مجموعة ترحيب العميل باستخدام كانفا: Coursera Project Network
    • Impulsa la productividad mediante la pila de tecnología: Salesforce
    • Dark Data Migration and Architecture: Arizona State University
    • Ethical Hacking Foundations & Network Security: Packt
    • ASP.NET Core MVC - Cross-Platform Development: Packt
    • Artificial Intelligence in Wealth Management : University of Illinois Urbana-Champaign
    • مهارات الإكسل الخاصة التجارية: المستوى المتوسط الثاني: Macquarie University
    • Trabajar con datos en iOS: Meta

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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