Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: SAS (Software), Network Analysis, Text Mining, Spatial Analysis, Data Visualization, Data Manipulation, Data Analysis, Exploratory Data Analysis, Statistical Programming, Data Preprocessing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Timelines, Google Gemini, Calendar Management, Organizational Skills, Scheduling, Google Sheets, Project Management Software, Spreadsheet Software, Social Media Marketing, Social Media Strategy, Content Management
Beginner · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: Data Ethics, Policy Analysis, Case Studies, Political Sciences, Data Analysis, Responsible AI, Public Administration, Analytics, Model Evaluation, Data Presentation, Data-Driven Decision-Making, Ethical Standards And Conduct, R Programming, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Marketing, Content Development and Management, Analytics
Beginner · Guided Project · Less Than 2 Hours

IE Business School
Skills you'll gain: Target Market, Value Propositions, Product Marketing, Strategic Marketing, Marketing Planning, Marketing, Marketing Strategy and Techniques, Market Analysis, Market Trend, Consumer Behaviour, Competitive Analysis
Beginner · Course · 1 - 4 Weeks
Kennesaw State University
Skills you'll gain: Marketing Effectiveness, Marketing Planning, Value Propositions, Marketing, Brand Awareness, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Company, Product, and Service Knowledge, Customer experience strategy (CX)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Marketing Strategies, Content Creation, Marketing Strategy and Techniques, Marketing, Brand Marketing, Business Marketing, Social Media, Drive Engagement, Social Media Campaigns, Social Media Marketing, Influencing, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Email Marketing, Campaign Management, Target Audience, Content Marketing, Marketing Materials, Drive Engagement, Marketing Communications, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Responsible AI, HR Tech, Human Resources Management and Planning, Human Resources, Workforce Planning, Human Resource Strategy, LLM Application, AI Enablement, Real Time Data, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, AI Workflows, AI Personalization, Employee Engagement, Recruitment, Machine Learning
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Instagram, Social Media Marketing, Social Media Content, Marketing Budgets, Social Media, Marketing Materials, Organizational Skills, Graphic and Visual Design, Brand Awareness, Branding
Beginner · Guided Project · Less Than 2 Hours

Mixed · Course · 1 - 3 Months
Kennesaw State University
Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Stakeholder Management, Stakeholder Communications, Marketing Strategies, Business Marketing, Stakeholder Engagement, Stakeholder Analysis, Internal Communications, Marketing Psychology, Corporate Sustainability, Value Propositions, Customer Insights, Consumer Behaviour, Business Ethics, Community Development, Customer Relationship Building
Beginner · Course · 1 - 4 Weeks