Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Infographics, Storyboarding, Canva (Software), Prompt Engineering, Copywriting, Generative AI, Content Creation, Marketing Strategies, Blogs, Marketing Psychology, Collaborative Software, AI Enablement, ChatGPT, Online Advertising, MarTech, Graphic Design, Brand Awareness, Artificial Intelligence, Search Engine Optimization, Machine Learning
Intermediate · Specialization · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: AI Personalization, Fraud detection, Generative AI, Responsible AI, Data Ethics, People Analytics, HR Tech, AI Enablement, AI Product Strategy, Data Governance, Big Data, Business Strategies, Machine Learning Algorithms, Generative Adversarial Networks (GANs), Data Security, Governance, Human Resources, Credit Risk, Machine Learning, Analytics
Beginner · Specialization · 3 - 6 Months

LearnKartS
Skills you'll gain: Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Performance marketing, Search Engine Marketing, Marketing, Advertising, Digital Advertising, Campaign Management, Bidding, Target Audience, Web Analytics, Target Market, Content Performance Analysis, Account Management
Beginner · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Meeting Facilitation, Sales Presentations, Brainstorming, Purchasing, English Language, Business Communication, Marketing Materials, Business Planning, Negotiation, Selling Techniques, Management Reporting, Business Writing, Marketing Communications, Marketing Planning, Business Correspondence, Advertising, Business Marketing, Telephone Skills, Promotional Strategies, Marketing
Intermediate · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Data Storytelling, Revenue Recognition, Data Visualization, Data Literacy, Accrual Accounting, Infographics, Cash Flows, Accounting, Data Collection, Data Quality, Business Analytics, Financial Statements, Financial Accounting, Business Analysis, Big Data, Analytics, Asset Management, Data Analysis, Intellectual Property, Network Model
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Data Storytelling, OpenAI, Analytics, Prompt Engineering Tools, Data Analysis, Interactive Data Visualization, Dashboard, Data Ethics, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), Responsible AI, Data Visualization Software, AI Workflows, Deep Learning, Statistical Analysis, Python Programming
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Content Performance Analysis, Marketing Budgets, Campaign Management, Target Audience, Performance Analysis, Advertising, Advertising Campaigns, Facebook, Online Advertising, Instagram, Digital Advertising, Paid media, Bidding, Social Media, Budget Management, Social Media Marketing
Beginner · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Survey Creation, Surveys, Market Research, Business Research, Consumer Behaviour, Marketing Strategies, Research Design, Data Analysis, Research Reports, Market Analysis, Research Methodologies, Experimentation, Customer Analysis, Focus Group, Business Marketing, Decision Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Google Gemini, Generative AI, Content Strategy, Content Marketing, AI Workflows, ChatGPT, Google Analytics, AI Product Strategy, Responsible AI, Content Creation, Metadata Management, Customer Insights, Market Intelligence, Ethical Standards And Conduct
Beginner · Specialization · 3 - 6 Months
Macquarie University
Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Microsoft Office, Data Analysis Expressions (DAX), Productivity Software, Data Analysis Software, Business Analytics, Analytical Skills
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, AI Personalization, Personalized Service, Marketing Communications, Customer Communications Management, Content Development and Management, Customer Engagement, Promotions and Campaigns
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Order Fulfillment, E-Commerce, Google Ads, Digital Advertising, Customer experience improvement, Market Research, Marketing, Retail Management, Sales, Shipping and Receiving, Marketing Strategies, Market Trend, Process Optimization, Target Audience
Beginner · Course · 1 - 4 Weeks