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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Engineering Foundations

    Skills you'll gain: Web Scraping, Database Design, SQL, MySQL, Data Transformation, Data Store, IBM DB2, Extract, Transform, Load, Data Architecture, Data Pipelines, Big Data, Databases, Database Management, Data Warehousing, Data Governance, Relational Databases, Stored Procedure, Data Import/Export, Programming Principles, Python Programming

    4.6
    Rating, 4.6 out of 5 stars
    ·
    59K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Foundations of Data Science

    Skills you'll gain: Data Ethics, Data-Driven Decision-Making, Data Analysis, Analytical Skills, Business Analytics, Data Storytelling, Data Science, Communication, Stakeholder Communications, Workflow Management, Project Management, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.7K reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Mastering Data Analysis in Excel

    Skills you'll gain: Predictive Modeling, Microsoft Excel, Classification Algorithms, Business Analytics, Logistic Regression, Data Analysis, Model Evaluation, Business Risk Management

    4.2
    Rating, 4.2 out of 5 stars
    ·
    3.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    A

    Adobe

    Build and Market Your Creative Business Using Adobe Tools

    Skills you'll gain: Intellectual Property, Adobe Express, Adobe Firefly, Entrepreneurship, Business Planning, Marketing Communications, Adobe Creative Cloud, Marketing, Campaign Management, Adobe Acrobat, Creative Problem-Solving, Presentations, Creative Thinking, Creativity, Content Creation, Branding, Social Media, Digital Content, Client Services, A/B Testing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    What is Data Science?

    Skills you'll gain: Data Literacy, Data Mining, Big Data, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Data-Driven Decision-Making, Deep Learning, Machine Learning, Artificial Intelligence

    4.7
    Rating, 4.7 out of 5 stars
    ·
    77K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    A

    Adobe

    Adobe Content Creator: Launching Your Creative Career

    Skills you'll gain: Adobe Express, Responsible AI, Logo Design, Digital Design, Layout Design, Generative AI, Social Media, Content Creation, Graphic Design, Social Media Management, Creative Design, Adobe Photoshop, Visual Design, Content Marketing, Infographics, Content Strategy, Typography, Color Theory, Storytelling, Branding

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.3K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Introduction to Generative Engine Optimization (GEO)

    Skills you'll gain: Google Gemini, Content Performance Analysis, Generative AI, Prompt Engineering, ChatGPT, Search Engine Optimization, Responsible AI, Performance Measurement, Web Analytics and SEO, Keyword Research, Content Creation, AI Personalization, Lead Generation, Metadata Management, Content Strategy

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Smarter Content and Communications with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Editing, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Content Marketing, Content Strategy, Generative AI, Marketing Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    181 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Excel to MySQL: Analytic Techniques for Business

    Skills you'll gain: Predictive Modeling, Data Storytelling, Database Design, Dashboard, MySQL, Relational Databases, SQL, Tableau Software, Business Analytics, Business Metrics, Data Visualization Software, Analytics, Data Visualization, Business Process Improvement, Business Intelligence, Microsoft Excel, Business Analysis, Data Analysis, Big Data, Business Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    15K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Video Content Creation in Canva

    Skills you'll gain: Video Editing, Canva (Software), Video Production, Marketing Materials, Content Creation, Digital Content, Motion Graphics, Animations, Multimedia, Storytelling, Typography, Branding, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    AI-Powered Decision Intelligence

    Skills you'll gain: Responsible AI, Data Storytelling, AI Workflows, Data Presentation, AI Enablement, Predictive Modeling, Decision Support Systems, Strategic Decision-Making, Data-Driven Decision-Making, Business Intelligence, Decision Making, Business Analytics, Agentic systems, MLOps (Machine Learning Operations), Forecasting, Predictive Analytics, Scikit Learn (Machine Learning Library), Machine Learning, Data Security, Text Mining

    Intermediate · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Gestión Empresarial Exitosa para Pymes

    Skills you'll gain: People Management, Entrepreneurship, Accounting, Financial Management, Business Management, Team Management, Marketing, Customer experience strategy (CX), Finance, Financial Analysis, Business Planning, Innovation, Persona (User Experience), Recruitment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5.4K reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Engineering Foundations: IBM
  • Foundations of Data Science: Google
  • Mastering Data Analysis in Excel: Duke University
  • Build and Market Your Creative Business Using Adobe Tools: Adobe
  • What is Data Science? : IBM
  • Adobe Content Creator: Launching Your Creative Career: Adobe
  • Introduction to Generative Engine Optimization (GEO): Edureka
  • Smarter Content and Communications with Microsoft Copilot: Microsoft
  • Excel to MySQL: Analytic Techniques for Business: Duke University
  • Video Content Creation in Canva: Coursera

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Social Media Marketing (9)
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