Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

University of California, Davis
Skills you'll gain: Content Marketing, Content Performance Analysis, Marketing Strategy and Techniques, Key Performance Indicators (KPIs), Search Engine Optimization, Strategic Marketing, Content Creation, Marketing Channel, Customer Insights, Writing, Marketing Analytics, Web Analytics and SEO, Social Media Campaigns, Scalability, Customer Engagement, Email Marketing, Brand Management, Marketing, Advertising Campaigns, Content Management
Intermediate · Specialization · 3 - 6 Months
Alex Genadinik
Skills you'll gain: Marketing Psychology, Marketing Planning, Marketing Strategies, Blogs, Marketing, Search Engine Optimization, Marketing Effectiveness, Podcasting, Growth Strategies, Web Analytics and SEO, Social Media Content, Marketing Channel, Content Creation, Advertising Campaigns, Product Promotion, Digital Advertising, Marketing Automation, Case Studies, Professional Networking, Digital Marketing
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Cross-Channel Marketing, Content Marketing, Marketing Analytics, Data Ethics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Personalized Service, Marketing Automation, Content Strategy, Adobe Express, AI Personalization, Advertising Campaigns, Driving engagement, Social Media, Emerging Technologies, Market Research, Trend Analysis
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Generative AI, Big Data, Machine Learning Algorithms, Generative Adversarial Networks (GANs), Machine Learning, Customer Data Management, Autoencoders, Artificial Intelligence, Deep Learning, Model Evaluation, Algorithms, Process Optimization, Data Analysis, Artificial Neural Networks
Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: LangGraph, AI Orchestration, LangChain, LLM Application, Agentic Workflows, Generative AI Agents, MLOps (Machine Learning Operations), Context Management, Distributed Computing, Software Design Patterns
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Ads, Pay Per Click Advertising, Marketing Effectiveness, Performance Measurement, Key Performance Indicators (KPIs), Online Advertising, Campaign Management, Search Engine Marketing, Digital Advertising, Performance Analysis, Keyword Research, Marketing Analytics, Brand Management, Social Media Campaigns, Budget Management, Project Management, Data-Driven Decision-Making, Return On Investment, Quality Assessment, Cost Reduction
Intermediate · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Marketing Management, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Channel, Global Marketing, Digital Transformation, MarTech, Case Studies, Digital Marketing, Business Strategy, Customer experience improvement, Business Transformation, Innovation
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of New Mexico
Skills you'll gain: Social Sciences, International Relations, Political Sciences, Economic Development, Global Marketing, Socioeconomics, Cultural Diversity, World History, Business Economics, Economics, Business, Financial Market
Mixed · Course · 1 - 3 Months

Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Project Management Life Cycle, Product Development, Project Planning, Agile Product Development, Business Planning, Team Building, Competitive Analysis, Market Research, Market Analysis, Marketing Strategies, Risk Management, Financial Analysis
Beginner · Course · 1 - 3 Months
University of California, Davis
Skills you'll gain: Materials science, Semiconductors, Engineering, Mechanical Engineering, Failure Analysis, Structural Analysis, Electrical Engineering, Chemical Engineering, Thermal Management, Electronic Components, Electronics Engineering
Mixed · Course · 1 - 3 Months

Skills you'll gain: Labor Compliance, Industrial Engineering, Manufacturing and Production, Production Process, Team Management, Manufacturing Processes, Communication Strategies, Engineering
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Scrum (Software Development), Team Building, Team Management, Backlogs, Agile Project Management, Agile Methodology, Sprint Retrospectives, Team Leadership, Sprint Planning, User Story, Cross-Functional Collaboration, Case Studies, Project Management, Resilience
Beginner · Course · 1 - 4 Weeks