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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Business Analytics for Decision Making

      Skills you'll gain: Business Analytics, Operations Research, Data-Driven Decision-Making, Business Modeling, Data Modeling, Decision Making, Process Optimization, Data Analysis, Unsupervised Learning, Risk Analysis, Market Analysis, Excel Formulas, Simulation and Simulation Software, Microsoft Excel, Probability Distribution

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Big Data

      Skills you'll gain: Apache Spark, Graph Theory, Data Pipelines, Exploratory Data Analysis, Data Integration, Data Modeling, Big Data, Data Management, Data Store, Box Plots, Database Management Systems, Apache Hadoop, Databases, Network Analysis, Applied Machine Learning, Database Systems, Regression Analysis, Scatter Plots, Data Processing, MongoDB

      4.5
      Rating, 4.5 out of 5 stars
      ·
      14K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Introduction to Social Media Analytics

      Skills you'll gain: Social Media, Data Mining, Social Media Management, Consumer Behaviour, Marketing Analytics, Customer Insights, Content Performance Analysis, Unstructured Data, Big Data, Trend Analysis, Data Analysis Software

      4.3
      Rating, 4.3 out of 5 stars
      ·
      109 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Human Resources (HR) Professionals

      Skills you'll gain: Prompt Engineering, Generative AI, HR Tech, Generative AI Agents, Workforce Planning, Human Resources, Human Resources Management and Planning, ChatGPT, Workflow Management, Human Resource Management, Human Resource Strategy, Data Ethics, Artificial Intelligence, Large Language Modeling, Technical Writing, Employee Engagement, Image Analysis, Content Creation, Virtual Environment, Ethical Standards And Conduct

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      A

      Amazon Web Services

      Getting Started with Data Analytics on AWS

      Skills you'll gain: Data Analysis, Analytics, Big Data, Amazon Web Services, Descriptive Analytics, Data-Driven Decision-Making, Business Intelligence, Cloud Computing, Amazon S3

      4.5
      Rating, 4.5 out of 5 stars
      ·
      901 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Marketing Digital e E-Commerce

      Skills you'll gain: Email Marketing, Social Media Marketing, A/B Testing, Media Planning, Marketing Analytics, Paid media, Social Media Strategy, Data Storytelling, Social Media Management, Keyword Research, Marketing Effectiveness, Online Advertising, Search Engine Optimization, Google Analytics, Order Fulfillment, Customer Retention, Loyalty Programs, Digital Marketing, Marketing, Campaign Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.6K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Accounting Analytics

      Skills you'll gain: Financial Statement Analysis, Financial Analysis, Financial Accounting, Advanced Analytics, Accounting, Analytics, Predictive Analytics, Financial Forecasting, Financial Modeling, Revenue Recognition, Business Analytics, Auditing, Business Metrics, Performance Analysis, Finance, Anomaly Detection, Key Performance Indicators (KPIs)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3K reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Building a Business Presence With Facebook Marketing

      Skills you'll gain: Facebook, Social Media Marketing, Digital Advertising, Social Media, Drive Engagement, Digital Marketing, Marketing Strategies, Customer Engagement, Marketing, Advertising, Content Creation, Business Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Analysis and Visualization Foundations

      Skills you'll gain: Data Storytelling, Data Visualization, Dashboard, Extract, Transform, Load, Pivot Tables And Charts, Data Analysis, IBM Cognos Analytics, Data Cleansing, Excel Formulas, Statistical Analysis, Data Visualization Software, Looker (Software), Data Quality, Business Analytics, Big Data, Microsoft Excel, Data Wrangling, Data Processing, Data Mining, Exploratory Data Analysis

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      28K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Network Analysis for Marketing Analytics

      Skills you'll gain: Network Analysis, Marketing Analytics, Text Mining, Market Analysis, Unstructured Data, Data Visualization Software, Social Media, Natural Language Processing, Big Data, Data Processing, Python Programming

      Build toward a degree

      2.8
      Rating, 2.8 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Google Analytics for Beginners: Marketing Essentials

      Skills you'll gain: Google Analytics, Web Analytics, Customer Analysis, Content Performance Analysis, Sales Process, Marketing Analytics, E-Commerce, Marketing Strategies

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media and Digital Marketing Fundamentals

      Skills you'll gain: Digital Media Strategy, Content Marketing, Digital Advertising, Social Media Marketing, Digital Marketing, Marketing Strategies, Social Media, Social Media Strategy, Scheduling, Integrated Marketing Communications, Content Creation, Digital Transformation, Consumer Behaviour, Customer Insights, Target Audience

      4.7
      Rating, 4.7 out of 5 stars
      ·
      365 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Business Analytics for Decision Making: University of Colorado Boulder
    • Big Data: University of California San Diego
    • Introduction to Social Media Analytics: Emory University
    • Generative AI for Human Resources (HR) Professionals: IBM
    • Getting Started with Data Analytics on AWS: Amazon Web Services
    • Google Marketing Digital e E-Commerce: Google
    • Accounting Analytics: University of Pennsylvania
    • Building a Business Presence With Facebook Marketing: Coursera Project Network
    • Data Analysis and Visualization Foundations: IBM
    • Network Analysis for Marketing Analytics: University of Colorado Boulder

    Skills you can learn in Marketing

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    Modeling (9)
    Social Media Marketing (9)
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