Marketing Analytics

Marketing Analytics is the practice of measuring, managing, and analyzing marketing performance data to enhance efficiency and optimize return on investment (ROI). Coursera's Marketing Analytics catalogue teaches you how to use quantitative methods, software tools, and data visualization techniques to make data-driven marketing decisions. You'll learn to analyze customer behavior, predict future trends, understand market segmentation, and make strategic decisions based on data. This skill will enable you to leverage analytics to improve your marketing strategies, enhance customer engagement, and drive business growth.
44credentials
1online degree
186courses

Find the best Marketing Analytics course for your goals

  • Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Marketing, Target Audience, Research

  • Status: Free Trial

    Digital Marketing Institute

    Skills you'll gain: Data-Driven Decision-Making, Marketing Strategies, Data Ethics, Customer Analysis, Strategic Marketing, Strategic Decision-Making, Digital Marketing, Business Analytics, Marketing Analytics, Performance Measurement, MarTech, Data Analysis, Pay Per Click Advertising, Data Management, Web Analytics and SEO, Marketing Automation, Cross-Channel Marketing, Target Audience, Smart Goals

  • Status: Free Trial

    Skills you'll gain: Generative AI, Marketing Analytics, Data Ethics, Brand Strategy, Content Creation, Content Marketing, Brand Marketing, Responsible AI, Brand Management, Prompt Engineering, Analytics, AI Personalization, Data Analysis

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Apache Hadoop, Machine Learning Methods, Customer Analysis, MarTech, Marketing Analytics, Digital Marketing, Marketing Strategies, Big Data, Machine Learning, Artificial Neural Networks, Performance Review, Machine Learning Algorithms, Deep Learning, Artificial Intelligence, Predictive Analytics

  • Status: Preview

    Illinois Tech

    Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing

  • Status: Free Trial

    University of Colorado System

    Skills you'll gain: Marketing Analytics, Anomaly Detection, Advanced Analytics, Bayesian Network, Data-Driven Decision-Making, Marketing Effectiveness, Forecasting, Marketing Strategies, Strategic Decision-Making, Strategic Leadership, Time Series Analysis and Forecasting, Simulation and Simulation Software, Predictive Analytics, Customer Analysis, Customer Engagement, Bayesian Statistics, Customer Retention, Consumer Behaviour, Reinforcement Learning, Probability Distribution

  • Status: Free Trial

    Digital Marketing Institute

    Skills you'll gain: LinkedIn, Social Media Marketing, Social Media, Digital Advertising, Marketing, B2B Sales, Professional Networking, Advertising Campaigns, Social Media Strategy, Marketing Analytics, Video Production, Advertising, Selling Techniques, Branding, Content Creation, Target Audience

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies, Customer Engagement, Marketing Analytics, Content Marketing, Generative AI, Social Media Marketing, Customer experience improvement, Data-Driven Decision-Making, Responsible AI, Artificial Intelligence, Marketing Automation, Social Media, Customer Insights, Business Ethics, Predictive Analytics

  • Status: Free Trial

    University of Colorado System

    Skills you'll gain: Statistical Software, Marketing Analytics, Regression Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Advanced Analytics, Strategic Marketing, Market Analysis, Marketing Effectiveness, Predictive Analytics, Marketing Strategies, Predictive Modeling, Customer Insights, Target Market, Statistical Hypothesis Testing, A/B Testing, Variance Analysis

  • Status: Preview

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Social Media Marketing, Keyword Research, Content Marketing, Digital Transformation, Marketing Effectiveness, Social Media Strategy, Customer Analysis, Marketing Analytics, Data Analysis, Paid media, Return On Investment

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Operational Efficiency, Peer Review, Marketing Analytics, Marketing Strategies, Data Analysis, Marketing, Performance Measurement, Operations, Strategic Decision-Making, Analysis, Business Strategies, Digital Advertising, Presentations, Problem Management, Advertising

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Search Engine Marketing, Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Online Advertising, Data Presentation, Data Visualization, Analytics, Digital Marketing, Keyword Research, Apache Hadoop, Data-Driven Decision-Making, Digital Advertising, Machine Learning Methods, Social Media Strategy, Customer Analysis, MarTech, Predictive Modeling

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