• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Preview
      Preview
      N

      National Taiwan University

      大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)

      Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Business Intelligence, Strategic Decision-Making, Financial Data, Marketing Analytics, Business Strategy, Market Analysis, Customer Insights, Big Data, Analysis, Social Media, Market Research, Competitive Analysis, Real Time Data, Retail Store Operations, Brand Management, Banking, Consumer Behaviour, Financial Services

      4.8
      Rating, 4.8 out of 5 stars
      ·
      408 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Scientist Career Guide and Interview Preparation

      Skills you'll gain: Professional Networking, Interviewing Skills, Professional Development, Presentations, Data Science, Company, Product, and Service Knowledge, Recruitment, Talent Sourcing, Writing, Business Research, Portfolio Management, Data Analysis, Job Analysis, Applicant Tracking Systems, Problem Solving, Communication, Python Programming

      4.8
      Rating, 4.8 out of 5 stars
      ·
      307 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      AI and Public Health

      Skills you'll gain: Data Analysis, Jupyter, Exploratory Data Analysis, Data Ethics, Artificial Intelligence, Machine Learning, Predictive Modeling, Applied Machine Learning, Supervised Learning, Information Privacy, Deep Learning, Environmental Monitoring, Public Health

      4.8
      Rating, 4.8 out of 5 stars
      ·
      235 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      CertNexus

      CertNexus Certified Artificial Intelligence Practitioner

      Skills you'll gain: Data Ethics, Unsupervised Learning, Random Forest Algorithm, Data Analysis, Regression Analysis, Decision Tree Learning, Machine Learning Algorithms, Data Collection, Deep Learning, Workflow Management, MLOps (Machine Learning Operations), Statistical Analysis, Linear Algebra, Applied Machine Learning, Business Ethics, Compliance Management, Learning Strategies, Test Planning, Goal Setting, Productivity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      279 reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Capstone

      Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Advertising Campaigns

      4.5
      Rating, 4.5 out of 5 stars
      ·
      601 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Power BI for Beginners: Build your First Report

      Skills you'll gain: Data Transformation, Power BI, Data Manipulation, Data Cleansing, Dashboard, Data Visualization, Data Presentation, Data Import/Export, Interactive Data Visualization, Data Visualization Software, Business Intelligence, Data Storytelling, Data Modeling, Microsoft Power Platform, Business Reporting, Report Writing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      106 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Python Data Products for Predictive Analytics

      Skills you'll gain: Supervised Learning, Feature Engineering, Predictive Modeling, Data Processing, Data Manipulation, Predictive Analytics, Data Visualization, Interactive Data Visualization, Design Thinking, Applied Machine Learning, Advanced Analytics, Web Scraping, Machine Learning Algorithms, Flask (Web Framework), Data Visualization Software, Scikit Learn (Machine Learning Library), Data Validation, Verification And Validation, Machine Learning, Python Programming

      4.2
      Rating, 4.2 out of 5 stars
      ·
      247 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Preparing for Google Cloud Certification: Cloud Data Engineer Professional Certificate en Español

      Skills you'll gain: Google Cloud Platform, Data Pipelines, Real Time Data, Data Processing, Dataflow, Systems Design, Cloud Engineering, Data Lakes, Big Data, Dashboard, Cloud Infrastructure, Data Infrastructure, Data Visualization, Data Warehousing, MLOps (Machine Learning Operations), Quality Assurance, Extract, Transform, Load, Cloud Storage, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      812 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      Universitat Autònoma de Barcelona

      Patrocinio Deportivo

      Skills you'll gain: Proposal Development, Stakeholder Management, Promotional Strategies, Event Management, Strategic Partnership, Brand Awareness, Branding, Marketing Communications, Business Development, Business Relationship Management, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      413 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Big Data, Artificial Intelligence, and Ethics

      Skills you'll gain: Data Ethics, Artificial Intelligence, Research, Natural Language Processing, Big Data, Research Methodologies, Social Sciences, Machine Learning, Data Mining, Algorithms

      4.6
      Rating, 4.6 out of 5 stars
      ·
      641 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Business Applications of Hypothesis Testing and Confidence Interval Estimation

      Skills you'll gain: Statistical Hypothesis Testing, Statistical Methods, Sample Size Determination, Statistical Inference, Estimation, Statistics, Probability & Statistics, Sampling (Statistics), Statistical Analysis, Microsoft Excel, Excel Formulas, Data Analysis, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Microsoft Generative AI for Data Analysis

      Skills you'll gain: Prompt Engineering, Data Storytelling, Data Presentation, Dashboard, Interactive Data Visualization, Generative AI, Data Ethics, Infographics, Data Visualization, Anomaly Detection, Excel Formulas, Predictive Modeling, Data Visualization Software, Microsoft Copilot, Business Reporting, Risk Analysis, Text Mining, Risk Management, Predictive Analytics, Automation

      4.3
      Rating, 4.3 out of 5 stars
      ·
      86 reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…868788…354

    In summary, here are 10 of our most popular marketing analytics courses

    • 大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions): National Taiwan University
    • Data Scientist Career Guide and Interview Preparation: IBM
    • AI and Public Health: DeepLearning.AI
    • CertNexus Certified Artificial Intelligence Practitioner: CertNexus
    • Digital Marketing Capstone: University of Illinois Urbana-Champaign
    • Power BI for Beginners: Build your First Report: Coursera Project Network
    • Python Data Products for Predictive Analytics: University of California San Diego
    • Preparing for Google Cloud Certification: Cloud Data Engineer Professional Certificate en Español: Google Cloud
    • Patrocinio Deportivo: Universitat Autònoma de Barcelona
    • Big Data, Artificial Intelligence, and Ethics: University of California, Davis

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok