What are the best digital marketing courses on Coursera?

Top digital marketing courses include programs from institutions like the University of Illinois , Meta , and Google . You can explore topics like SEO , social media marketing , email campaigns , analytics , and marketing strategy—all at your own pace.

Can I learn digital marketing for free on Coursera?

Yes. Many courses offer a free audit option, allowing you to access video lectures and reading materials without cost. To complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.

What skills will I gain from a digital marketing course?

Digital marketing courses can help you learn how to create and manage online campaigns, understand audience behavior, use tools like Google Analytics and Meta Ads Manager, and develop content for email , social media , and search engines .

Do I need marketing experience to start learning digital marketing?

No prior experience is required. Many courses are designed for beginners and walk you through marketing fundamentals before moving into specialized areas like SEO , paid ads, or influencer marketing .

Can a Coursera digital marketing course help me get a job?

Yes. Digital marketing is a growing field with opportunities across industries. Courses that include hands-on projects and certificates can help you build your portfolio, develop practical skills, and show potential employers what you’ve learned.

Are there free digital marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including digital marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

Top Digital Marketing Courses - Learn Digital Marketing Online

Find the Best Digital Marketing Course for Your Goals

Status: Free Trial
Universidad Austral
Estrategias de Redes Sociales
Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, LinkedIn, Facebook, Content Strategy, Advertising Campaigns, Professional Networking, Instagram, Content Creation, Key Performance Indicators (KPIs), Marketing Strategy and Techniques, Digital Advertising, Budget Management, Lead Generation, Photography, Target Audience
4.6
Rating, 4.6 out of 5 stars
882 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of Michigan
Industrial Internet of Things (IIoT)
Skills you'll gain: Internet Of Things, Manufacturing Operations, Digital Transformation, Technology Solutions, Business Technologies, Business Transformation, Cloud Computing, Automation, Operational Efficiency, Emerging Technologies, System Implementation, Technology Strategies, Real Time Data, Value Propositions, Data-Driven Decision-Making, Cybersecurity, Scalability
Build toward a degree
4.5
Rating, 4.5 out of 5 stars
189 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
IBM
SQL for Data Science with R
Skills you'll gain: Relational Databases, Database Design, SQL, Database Management, Databases, Query Languages, Data Analysis, Exploratory Data Analysis, R Programming, Data Manipulation, Data Modeling, Data Access
4.3
Rating, 4.3 out of 5 stars
176 reviews
Beginner · Course · 1 - 3 Months
Tecnológico de Monterrey
Estrategias de Emprendimiento
Skills you'll gain: Supplier Management, Business Planning, Entrepreneurship, Business Strategies, Growth Strategies, Business Development, Business Strategy, Business Modeling, Business Valuation, Market Opportunities, Financial Analysis, Strategic Marketing, Market Analysis, Presentations, Innovation
4.8
Rating, 4.8 out of 5 stars
72 reviews
Beginner · Course · 1 - 3 Months
Vanderbilt University
Understanding the Music Business: What is Music Worth?
Skills you'll gain: Music, Music Performance, Entrepreneurship, Intellectual Property, Digital Transformation, Marketing, Digital Assets, Innovation, Business Modeling, Revenue Management, Media and Communications, Business Ethics, Event Management
4.5
Rating, 4.5 out of 5 stars
147 reviews
Mixed · Course · 1 - 3 Months
Status: Free
Coursera Project Network
Conociendo Canva, tu nueva herramienta de diseño favorita
Skills you'll gain: Canva (Software), Design, Graphic Design, Creative Design, Digital Design, Graphic and Visual Design Software, Content Creation
4.6
Rating, 4.6 out of 5 stars
257 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
University of Pennsylvania
Wharton Entrepreneurship Capstone
Skills you'll gain: Proposal Development, Business Valuation, Peer Review, Financial Analysis, Due Diligence, Presentations, Entrepreneurship, Business Planning, Competitive Analysis, Constructive Feedback, Storytelling, Business Research, Financial Forecasting, Market Analysis, Business Strategy
4.7
Rating, 4.7 out of 5 stars
262 reviews
Mixed · Course · 1 - 3 Months
The State University of New York
How To Create a Website in a Weekend! (Project-Centered Course)
Skills you'll gain: Web Design, WordPress, Web Language, HTML and CSS, Browser Compatibility, Web Content, Web Development, Web Analytics and SEO, Responsive Web Design, Cross Platform Development, Content Management
3.3
Rating, 3.3 out of 5 stars
581 reviews
Mixed · Course · 1 - 4 Weeks
Universidad Austral
Cómo Invertir en Cripto
Skills you'll gain: Technical Analysis, Digital Assets, Investments, Financial Trading, Blockchain, Portfolio Management, Market Trend, Financial Analysis, Market Data, Asset Management, FinTech, Trend Analysis, Data Mining, Operating Cost, Operating Expense, Risk Management, Decision Making
4.8
Rating, 4.8 out of 5 stars
114 reviews
Beginner · Course · 1 - 3 Months
EIT Digital
System Validation: Automata and behavioural equivalences
Skills you'll gain: Verification And Validation, Theoretical Computer Science, System Testing, Embedded Software, System Software, Systems Design, Software Architecture
4.4
Rating, 4.4 out of 5 stars
182 reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
IIMA - IIM Ahmedabad
Leading with a Digital Strategy
Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Organizational Effectiveness, Performance Improvement, Artificial Intelligence, Organizational Strategy, Business Technologies, Emerging Technologies, Business Leadership, Innovation, Business Analytics
4.6
Rating, 4.6 out of 5 stars
108 reviews
Beginner · Course · 1 - 3 Months
Meta
What is the Metaverse?
Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Diversity and Inclusion, Virtual Reality, Blockchain, Emerging Technologies, Virtual Environment, Virtual Teams, Digital Assets, E-Commerce, Collaborative Software, Data Ethics, Content Creation, Technology Roadmaps, Infrastructure Architecture, Business Ethics
4.6
Rating, 4.6 out of 5 stars
1K reviews
Beginner · Course · 1 - 3 Months