• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Introduction to Merchandising

      Skills you'll gain: Merchandising, Merchandise Displays, Inventory Management, Visual Merchandising, Consumer Behaviour, Inventory Management System, Planogram, Retail Management, Retail Sales, Retail Store Operations, Marketing Psychology, Customer Insights, Business Development, Sales Strategy, Market Dynamics, Analysis, Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      52 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Utilize LinkedIn for Career Search

      Skills you'll gain: LinkedIn, Professional Networking, Professional Development, Talent Sourcing, Social Media, Job Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      265 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Research Report: Delivering Insights

      Skills you'll gain: Data Synthesis, Data Storytelling, Presentations, Marketing, Data Visualization Software, Market Research, Social Media Marketing, Microsoft PowerPoint, Advertising, Customer Insights, Data Analysis, Verbal Communication Skills, Target Audience, Strategic Marketing, Market Analysis, Digital Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      178 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Homeland Security & Cybersecurity Connection - It's Not About the Terrorists

      Skills you'll gain: Infrastructure Security, Public Safety and National Security, Cybersecurity, Security Management, Cyber Attacks, Cyber Security Policies, Security Strategy, Threat Modeling, World History, Risk Management Framework

      4.7
      Rating, 4.7 out of 5 stars
      ·
      381 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Cybersecurity Risk Management Frameworks

      Skills you'll gain: Risk Management, Cyber Governance, Cost Benefit Analysis, Security Management, Risk Management Framework, Vulnerability Management, Cyber Attacks, Cybersecurity, Threat Management, Operational Risk, Risk Analysis, Enterprise Risk Management (ERM), Business Risk Management, Risk Mitigation, Vulnerability Assessments, ISO/IEC 27001, Threat Detection, Cyber Security Strategy, Security Awareness, Cyber Risk

      4.7
      Rating, 4.7 out of 5 stars
      ·
      188 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Investment Banking: M&A and Initial Public Offerings

      Skills you'll gain: Mergers & Acquisitions, Investment Banking, Private Equity, Financial Analysis, Capital Markets, Financial Statement Analysis, Business Valuation, Financial Modeling, Due Diligence, Negotiation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      86 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      T

      Technion - Israel Institute of Technology

      New Product Development - develop your own new product

      Skills you'll gain: New Product Development, Budget Management, Risk Management, Resource Management, Project Management, Product Management, Project Planning, Agile Product Development, Scheduling, Innovation, Business Strategy, Technology Strategies, Simulation and Simulation Software

      4.4
      Rating, 4.4 out of 5 stars
      ·
      138 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      E

      EIT Digital

      Sustainable Digital Innovation

      Skills you'll gain: Corporate Sustainability, Business Transformation, Digital Transformation, Governance, Innovation, Stakeholder Engagement, Sustainability Reporting, Technology Strategies, Business Management, Business Leadership, Business Strategies, Business Strategy, Systems Thinking, Business Modeling

      4.5
      Rating, 4.5 out of 5 stars
      ·
      196 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Gestión de Proyectos

      Skills you'll gain: Project Risk Management, Resource Allocation, Resource Management, Risk Analysis, Project Management, Project Controls, Quality Monitoring, Change Management, Knowledge Transfer, Stakeholder Management, Communication Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      235 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Transacting on the Blockchain

      Skills you'll gain: Blockchain, Digital Assets, FinTech, Emerging Technologies, Identity and Access Management, Distributed Computing, Financial Services, Cryptographic Protocols, Automation, Empowerment, Cost Reduction, Transaction Processing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      916 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Liderando Equipos de Trabajo

      Skills you'll gain: Talent Management, Recruitment, Decision Making, Time Management, Productivity, Diversity Programs, Human Resource Strategy, Recruitment Strategies, Diversity Equity and Inclusion Initiatives, Leadership, Conflict Management, Team Motivation, Employee Retention, Cultural Diversity, Diversity and Inclusion, Team Building, Intercultural Competence, Recognizing Others, Collaboration, Professional Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      280 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      Big Data Emerging Technologies

      Skills you'll gain: Apache Spark, Big Data, SPSS, Analytics, Real Time Data, Apache Hadoop, Data Processing, Business Analytics, Statistical Analysis, Data Analysis Software, Business Strategy, Market Share, Scalability, Machine Learning Algorithms

      4.7
      Rating, 4.7 out of 5 stars
      ·
      307 reviews

      Beginner · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…979899…315

    In summary, here are 10 of our most popular marketing strategy courses

    • Introduction to Merchandising: Coursera Instructor Network
    • Utilize LinkedIn for Career Search: Coursera Project Network
    • Research Report: Delivering Insights: University of California, Davis
    • Homeland Security & Cybersecurity Connection - It's Not About the Terrorists: University of Colorado System
    • Cybersecurity Risk Management Frameworks: Kennesaw State University
    • Investment Banking: M&A and Initial Public Offerings: University of Illinois Urbana-Champaign
    • New Product Development - develop your own new product: Technion - Israel Institute of Technology
    • Sustainable Digital Innovation: EIT Digital
    • Gestión de Proyectos: Tecnológico de Monterrey
    • Transacting on the Blockchain: INSEAD

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok