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Learner Reviews & Feedback for Applying Data Analytics in Marketing by University of Illinois Urbana-Champaign

4.5
stars
151 ratings

About the Course

This course introduces students to marketing analytics through a wide range of analytical tools and approaches. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. This course aims to provide the foundation required to make better marketing decisions by analyzing multiple types of data related to customer satisfaction....

Top reviews

YC

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This course is really insightful. Explanation done very well, quizzes is related and challenging. Although I suggest you have a statistical background before taking this course

SS

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Very informative. Good beginning to start the journey into analytics for marketers.

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26 - 32 of 32 Reviews for Applying Data Analytics in Marketing

By 王静

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Jul 30, 2023

good

By Martin H

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Mar 21, 2024

ok as an introduction

By Yukitoshi I

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Oct 6, 2023

peer-review unfair. and No one will grade you. https://www.coursera.org/learn/applying-data-analytics-business-in-marketing/peer/apJH2/text-analysis-peer-review-assignment/review/KkA27mKTEe6-8BKGJckWXQ

By Mustafa U A

•

Jun 12, 2022

I am waiting to grade my submission to get my certification but there is no any answer!!!

By Priya J

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May 15, 2020

Content is useful but conductor is very monotonous and unprepared

By Noza

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Oct 2, 2020

Awful instructor((((( I just regret purchasing the course

By Uby S Y

•

Apr 20, 2021

it is not what i was looking for