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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
1,885 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

IP

Jan 26, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

VN

Aug 15, 2023

This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.

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401 - 406 of 406 Reviews for Assess for Success: Marketing Analytics and Measurement

By Ananya G

•

Mar 22, 2024

It was very difficult to follow. Wish the course was more in depth.

By Sebastian Z

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Dec 18, 2023

Hard to stay invested or motivated

By Michelle Y

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Apr 22, 2024

very confusing

By K A

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Mar 5, 2025

The course feels disjointed and outdated, with unnecessary terminology and redundant content, indicating a lack of quality control before release. It should be positioned earlier in the program, as discussing ROI/ROAS in depth earlier would make more sense. Engagement & Delivery The presenter's style is unengaging, making the course feel more like a presentation than an interactive learning experience. Explanations of Google Analytics and Google Ads are superficial and add confusion rather than clarity. Quizzes are poorly worded, and I even encountered broken quiz links. The course lacks real-world examples, though I acknowledge the challenges of using demo accounts and live results. Overall, the course does not meet the expected quality standards and could benefit from a thorough revision.

By Mercy N

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Mar 7, 2025

I did not enjoy this course at all. I really struggled to understand the concepts...but I pushed through and finished. Sigh.

By Juan J C N

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Jan 25, 2025

Al principio pensé que se complementaba todo, pero no quiero pagar cuando me prometieron que seria gratis