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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,671 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

SA

Feb 3, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

SN

Apr 10, 2024

The course was very interesting. I enjoyed the modules and was curious about each new term discovered. The practice quizzes helped me apply what I learned effectively. I am satisfied with the content.

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851 - 875 of 1,392 Reviews for Attract and Engage Customers with Digital Marketing

By Jadoui A

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Mar 31, 2024

thank you for the course

By Raghav S

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Jan 31, 2024

teaching was really nice

By Ayesha

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Nov 28, 2023

detailed and easy course

By Ivan K R L

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Aug 17, 2023

Very Informative content

By Vincent B

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Feb 11, 2023

Thank you, for your time

By Mariia Z

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Jan 16, 2023

Great course! Thank you.

By Al “

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Oct 12, 2022

Excellent for beginners

By Abraham C

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Apr 1, 2024

very informative course

By Sowmya C L

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Aug 3, 2023

Very Informative Course

By Fazil Z

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May 24, 2023

Very valuable knowledge

By Fernanda V

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Dec 19, 2022

Muy feliz con el curso.

By Sylverlyn M

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Jun 20, 2022

very interesting course

By Davina C

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Nov 20, 2024

interesting and useful

By Mustafa O

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Nov 4, 2023

Definitely recommended

By Fernando O

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Apr 6, 2023

Great! Learning a lot!

By Syed M H

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Nov 27, 2022

It was great learning.

By Keerthana C

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Nov 17, 2022

It is very good course

By Muhammad M H

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Oct 10, 2022

An excellent learning!

By Abdelrahman E

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Aug 18, 2022

amaazing seo knowledge

By Adewara O d

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Jul 16, 2022

learnt lots of things

By Garrison M

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Jun 7, 2022

Has been very helpful!

By Mordiy S

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May 12, 2022

Very beneficial course

By Sarah A

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May 10, 2022

Perfect for beginners!

By Sherry Z

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Aug 11, 2024

LOVE IT! Very helpful

By Safe U

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Mar 22, 2024

It was a good course.