MS
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Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.
Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!
CD
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I enjoyed the course because it is very practical and entertaining. I am very disappointed that some people do not take it seriously as I encounter a good number of plagiarism in the assignments.
By Qout A A
•Nov 12, 2020
It was such an outstanding course full of rich information and knowledge.
A big thanks for Prof. Nader , appreciate his greatest efforts .
By Венера Б
•Feb 24, 2020
Thanks to the course, I got very interesting brand building skills. What just guessed before, now turned into a clear algorithm of action.
By Rohan K
•Apr 21, 2020
Learned a lot of new things eg. 3Bs, 3Es, 6As, Brand health, etc. from this course and especially enjoyed the peer reviewed assignments.
By Sharon B
•Jan 5, 2023
This was a brand new area for me. What stood out to me most was the customers' journey and the value that can be added to that journey.
By Wael G
•Sep 29, 2021
I enjoyed the study and appreciate the effort exempted by Professor Nader Tavassoli providing the material in a very simplified manners
By Rafif J N
•Sep 19, 2020
it's quite difficult but very helpful for built my concept about branding, product, and identity of the behaviour product management
By Tuesday D
•Aug 31, 2020
Nader is very engaging and pleasant to listen, I only feel that the modules could’ve been broken down into fewer, but longer videos
By Eddy M
•Oct 29, 2021
Great insights and case studies. I learned a lot and now more confident in helping many brands get it right with their consumers
By Gokul G
•Aug 13, 2020
The course offers a good amount of knowledge with precise real-life examples. The interviews in the course come with benefit.
By Kaili S
•Apr 25, 2020
Very helpful and I learned a lot. With some professional marketing terms, but everyone can definitely catch up these.
By Lauren M
•Jul 3, 2020
Lots of great information on branding. Up-to-date models and information and very in-touch with the modern consumer.
By KAREENA P
•Jun 4, 2020
really enjoyed the course, especially the examples of real companies and their experiences were very informative.
By Aron A E
•Oct 7, 2020
This course was exceptional. I highly recommend it and encourage its enrollment. You will not be disappointed.
By Pulkita V
•May 13, 2020
The concepts were explained well. Interviews with people working professionals help understand it better.
By Adcon S
•Oct 11, 2020
GOOD LEARNING VIDEOS WITH INTERVIEWERS VEDIOS. OVERALL THE QUIZ IS ALSO BASED ON IN DEPTH STUDY
By kay
•Apr 20, 2020
great course. but when going forward all the focus was on employer branding. didn't expact that..
By Sheetal S P
•Jun 4, 2020
A good course for understanding branding from an outside in as well as inside out perspective.
By anand k
•Jul 24, 2022
The course is good for people who want to understand more about market research and branding.
By SHASHANK G
•Aug 8, 2020
With the best faculty and thoroughly explained each module with the help of current examples.
By Ayushree S
•Aug 8, 2020
The content was good and the topics were explained in an understandable and relatable way.
By Piyash P
•May 2, 2020
Unfortunately due to the recent turn of events could not catch up. Hope to start soon
By Анастасія Л
•Mar 1, 2021
I think it is a fascinating course and very possible for brand manager and also SEO!
By oluwabunmi A
•Sep 4, 2024
The course is quite detailed has it manages to break down very complex brand parts
By Eitan P
•May 13, 2020
The course is great! actually one of the best that I have encountered on Coursera.