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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,270 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Top reviews

CD

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I enjoyed the course because it is very practical and entertaining. I am very disappointed that some people do not take it seriously as I encounter a good number of plagiarism in the assignments.

SS

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Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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976 - 1000 of 2,634 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Renata V

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Jul 6, 2020

This course was excellent. I learned many things. Professor Tavassoli is truly great at explaining and giving examples.

By Ajay R

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Jun 21, 2020

Excellent course!! Good Course Syllabus. Instructor gave loads of examples to make course really understandable. Thanks

By Karim A H M

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Jan 26, 2020

I highly recommend this course and you will gain alot of knowledge about brands and how to achieve a successful journey

By Rishabh K

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Sep 27, 2022

Great explanation with nice small breakups of the videos which don't take too much time so it maintains the attention

By Jean C

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May 31, 2021

Muy bueno. Me ayudó a tener una visión mas amplia de lo que es una marca, y cual debería ser el enfoque dentro de una.

By Shirley D L L

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Mar 17, 2021

Completamente recomendado para aquellas empresas que no alinean su marca con los comportamientos de sus colaboradores.

By Ιωάννα Φ

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Feb 7, 2021

I found the course really insightful, to the point and enlightening as to brand management. I definitely recommend it!

By Katakage B

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Sep 17, 2020

Very informative. I learned something new throughout and the interviews and anecdotes helped contextualize information

By Anirudh A

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Aug 12, 2020

This course has a brand range of concepts which gives in depth understanding towards branding aspects. Must do course.

By Flor M

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Jun 3, 2020

Nader Tavassoli is an excellent Professor.

The material for the course was very interesting.

I certainly recommend it.

By Guillermo F L

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Apr 25, 2020

Excelente. Simplemente apasionante el enfoque de este curso y perfectamente explicado por el profesor Nader Tavassoli.

By Anusree S

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Nov 30, 2018

Indeed a great course to delve into the intricacies of BM. Great for someone willing to pursue it as a line of career.

By Himanshu S

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Sep 19, 2018

Highly recommendable!! Trust me if you want some good knowledge about Brands and Branding then Go For it!! it works :)

By Luis A M S

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Feb 13, 2023

Un viaje increible por todas las fases de alineación y experiencia del consumidor perteneciente a la gestión de marca

By Kanokporn A

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Feb 7, 2021

Highly recommended: Really helped broadened my perspective of traditional view to customer journey and value creation

By Peter P

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Nov 8, 2020

Prof Nader Tavasolli did an excellent job in getting the massage to understand the Basics in Baran Management through

By Katrin A O

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Jun 26, 2020

Very enlightening. There are a lot of interviews with professionals that explain the concepts of Professor Tavassoli.

By Valeria M

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Jun 24, 2020

Thanks Professor Nader Tavassoli, after this MOOC I can say I see bussiness and brands totally from a different view.

By Vera B

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Jun 9, 2020

Great insights, interesting new approaches, very modern and strategic way of thinking - would do it again every time!

By Laura

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May 11, 2020

Me ha sorprendido gratamente este curso. Contenido y ponentes de gran calidad y relevancia. Lo recomiendo totalmente.

By Zeeshan K

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Feb 7, 2020

Excellent course learnt a lot of detail about business and behaviour. The way of teaching by the tutor is commendable

By Matthew T

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Aug 3, 2019

This course is very well-done and I can say that I have truly learned and changed my perspective on Brand Management.

By setareh f

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Dec 29, 2018

A really great course.

It was very useful for implementing my skills.

Thanks Nader Tavassoli for such a great course.

By Varisara S

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Oct 14, 2018

This is an amazing course. I learned a lot and the cases that the professor brought up were great. I'm glad I did it.