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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,270 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Top reviews

CD

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I enjoyed the course because it is very practical and entertaining. I am very disappointed that some people do not take it seriously as I encounter a good number of plagiarism in the assignments.

SS

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Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

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1326 - 1350 of 2,634 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Katarzyna K

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Jan 30, 2022

I am very happy to participate in the course. I recommend to other participants!

By Arielle L

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Oct 28, 2021

Really interesting class with lots of cases as example to learn some new theory!

By Hüseyin E A

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Apr 11, 2021

Amazing.

A very high quality and daily life training on brand and value creation.

By Sara S

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Mar 28, 2021

Nader Tavassoli was a fantastic course leader, and the course was very valuable.

By Doaa H I H

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Mar 21, 2021

Although I have studied marketing before, this course adds new dimensions to me.

By Pragya R

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Feb 8, 2021

Nader has explained the concepts very well. I have learned a lot in this course.

By Gaurav S

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Dec 2, 2020

Very Informative and practical based scenario helps to understand course better.

By Thanga I S

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Aug 9, 2020

I absolutely loved the course and I thank Nader Travassoli has done a great job!

By Bhavya v

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Feb 9, 2022

This really helped me understand the concept of brand building and managing it.

By Sharon A

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Dec 2, 2021

this was a great time learning process and unlimited information and knowledge

By Patrícia F M

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Aug 23, 2021

Was amazing course, a deep dive in all the concepts. Congrats Professor Nader!

By Sidra M

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Aug 19, 2021

INFORMATIVE AND KNOWLEDGEABLE FOR ME. IT IS VERY USEFUL FOR MY FUTURE PLANINGS.

By Kebbeh T

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Nov 9, 2020

Very great course, a better understanding of brand management. Great community.

By Amy E U

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Sep 13, 2020

I enjoyed the course and learned a great deal about the many aspects of a Brand

By Cra. E R

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Oct 23, 2019

I liked so much the way the teacher explain concepts and how used the examples!

By Pramod K

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Sep 22, 2023

Its one of the best course that one can get and the professor is just amazing.

By Alya N S

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Feb 20, 2023

Thanks for sharing Mr, I really get a lot of insight from you and this course.

By Abiel R

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Jan 17, 2022

very eye opening. I would recommend this for any manager, sales rep, or owner

By Eurekaafrica T

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Oct 7, 2021

A great learning experience of modern marketing and skills in brand management

By Yashfeen K

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Jul 15, 2021

Great insightful course and a great way of explaining stuff by the instructor.

By Niyati P

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Jun 6, 2021

This was a short, but an amazing journey. All thanks to Prof. Nader Tavassoli!

By Ritu Y

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Jan 17, 2021

Excellent course especially for the once who want to start career in branding,

By Sonia H

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Oct 18, 2020

Very motivating and educational the lecturer is knowledgeable and articulative

By Tamelyne V T

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Aug 25, 2020

Thank you so much for an exciting course. I really enjoyed it and learnt alot

By Videhi P

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Jul 13, 2020

absolutely loved the course . this is a great course for a beginner and worth